SPORTBIZEUROPE LIVE is the meeting point for the sports business sector, with a distinctive stamp of qualified networking, in a casual and inspiring atmosphere. 2-day event focused in the hottest topics in the industry, in transformation, innovation and in foreseeing the market future.
INVESTMENT TRENDS, BLOCKCHAIN, CRYPTOCURRENCIES, SMART CAPITAL, GROWTH
NEW TECHNOLOGIES APPLIED TO BUSINESS. DISRUPTIVE PRODUCTS AND PROCESS. ADDED VALUE AND COMPETITIVENESS
GLOBAL AUDIENCES, ARTIFICIAL INTELLIGENCE, MATCH DAY, TICKETING, ANALYTICS AND SPORTS FACILITIES
ESPORTS, PERFORMANCE, SPORTS DATA, BETTING, REVIEW, SMART STADIUMS, STARTUPS & SUCCESS STORIES
SPONSORSHIP, VIDEO HIGHLIGHTS, FAN CONTENT, LICENSES AND RIGHTS HOLDERS
STREAMING, OTT, ADAPTED CONTENT, NEW PLAYERS AND GLOBAL FANS
09:00 - 09:15
09:15 - 09:45
Trends and perspectives. Opportunities and challenges.
10:00 - 10:45
New platforms, processes and products. Trends in tech development. Competitiveness and added value.
11:00 - 11:30
Trends, innovation and new marketing & commercial challenges.
11:30 - 12:00
More content is being created than ever before, and the competition to win audiences' time has never been so fierce. How can brands create content that resonates with the right audience to produce the desired reaction?
12:00 - 12:30
How sport is consumed. Habits and behaviors. Streaming. OTT.
12:45 - 13:15
The keys to attract audiences and position a brand. The case: World cup at home
13:30 - 14:00
Business chart. Opportunities and Challenges.
14:15 - 14:45
The new fans. Contents that generate Engagement & loyalty.
15:00 - 15:30
A look at how OTT platforms can unlock the commercial value of data, from higher levels of entertainment and engagement through to relevant and seamless betting opportunities.
15:45 - 16:30
Source of Income Strategy, activation, sponsorship measurement, platforms and fan experience.
16:45 - 17:15
The development of sport as one of the fundamental axes for a country with more than 1,400 million people.
17:30 - 18:00
18:00 - 18:30
18:30 - 19:00
19:00 - 19:30
09:00 - 09:45
Pitch of the finalists startups. Oliver - Plus O2 - Vitruve - WILD.AI - Champion's Mind
10:00 - 10:30
10:45 - 11:15
11:15 - 11:45
12:00 - 12:45
13:00 - 13:45
Most required profiles in the industry of football. Talent detection. Career development
14:00 - 14:45
The key to develop business in and for Latin America.
15:00 - 15:30
Figures about Employees Engagement, insight and consequences. How to enhance Motivation and performance to impact on the business results
15:45 - 16:15
Presidente Consejo Social UAB, Fundador grupo USP Hospitales, Ex VP FC Barcelona. Empresario healthcare, consultor y asesor de empresas, miembro de varios consejos, ámbito académico, mentor de emprendedores, filantropía. Autor de 4 libros, colaborador en otros 30 y columnista en periódicos como La Vanguardia, Marca, Expansión, El País.
Lic. en Ciencias de la Información por la UAB. inició su carrera en prensa y comunicación del cuerpo diplomático de Canadá. Tras pasar por el dpto. de marketing de Grupo Prisa, se dedicó a la planificación, diseño y ejecución de eventos corporativos como senior Project Manager por más de 10 años. Directora de comunicación y proyectos internacionales de Johan Cruyff Institute desde 2009.
Licenciado en Derecho y en Periodismo por la Universidad Carlos III de Madrid. MBA en Dirección, Administración y Gestión de Empresas por ESEM. Experto en Marketing Digital y Community Management por la Universidad de Deusto. Apasionado del deporte, finalizó con honores el Máster en Derecho Deportivo impartido por la Universidad Europea de Madrid y la Escuela Real Madrid.
Digital, Media communications & marketing professional with 20 years of experience across the industry. Currently working as Communications Director at FIFPRO. Previously at FIFA heading the Digital Strategy for the FIFA World Cup and the Communications Strategy for FIFA Ballon d’Or and The Best FIFA Football Awards. Experience and expertise in strategy, content, fan engagement and Media PR.
Identification, creation and commercialization of Formula 1 assets globally including intellectual property rights, digital inventory, hospitality assets, broadcast integration and branding as well as new initiatives such as F1TV (Formula 1's OTT platform), the global eSports series and Fan Festivals.
Entrepreneurial, creative and solution-oriented innovation strategy specialist working in the sports industry. Chief Strategy Officer & Co-Founder at LaSource. Initiator and Consultant of UEFA Innovation Hub, which delivers high quality innovation programmes to address UEFA’s needs in delivering the 2019–24 UEFA strategy.
At Leeds United since 2017, worked with the team in their way back to the Premier League. Former Director of Football at Real Valladolid (2005-2006) and Elche CF (2014-2015). Former Head of Recruitment at Sevilla FC (2006-2013), Zenit (2013-2014) and Middlesbrough (2015-2017).
Ex Vicepresidenta de LaLiga. Ex CEO en Elche CF. Ex Executive Managing Director en SD Eibar. Miembro del comité de expertos en la Asociación de Marketing de España. Licenciada en Administración y Dirección de Empresas especializada en Finanzas y Contabilidad en la Universidad de Deusto. Máster en Gestión Internacional en ISC Paris Business School.
Experienced Managing Director with a demonstrated history of working in the sports industry. Strong business development professional skilled in Negotiation, Business Planning, Entrepreneurship, Venture Capital, and Corporate Law. Manager at Arthur Andersen (1990-1998), General Manager at Real Madrid (1999-2002), Partner Garrigues Law Firm (2002-2010).
Luis is responsible for advertising and campaigns, media planning, marketing insights, sponsorship assets and experiences to support the region and define a clear go-to-market strategy across the region. Prior to this role, Luis led the Marketing & Communications efforts for Mastercard Andean and Caribbean divisions.
Experienced Executive with a demonstrated history of working in the broadcast media and sponsorship sales industry. Former Commercial Director at ITF. Former Associate Vice President Germany, Nordic Countries, Central Europe at NBA. MBA focused in Finance from Baruch College, City University of New York (CUNY), USA.
25+ years of experience in the Sports, Entertainment and Sponsorship industries. Member of the Board (RCDeportivo A Coruña, Spanish Marketing Association) / ex-IMG & Lagardere Sports / Sport Business Professor (ESADE, IE, Escuela Real Madrid, LaLiga Business School) / Adv.Boards B+, BYS, SportIn, OWQLO
Afronto este proyecto en el club verdiblanco con la intención de potenciar el valor de su marca para la consecución de mayores ingresos que ayuden al crecimiento deportivo de la institución, liderando una apuesta por una mayor profesionalización en busca de una diversificación en las vías de ingresos, que se antojan clave en el fútbol actual
Business strategist, digital economy expert & brand management specialist with a demonstrated more than 10 years history of working in the digital & (sports) media industry. Skilled in (digital) strategy, media, general management & marketing as well as luxury goods. Magister in International Business Administration from University of Vienna, Austria.
MBA. Entrepeneur, creative, self-demanding and business oriented. After working for Real Madrid for 8 years, Raul founded Zertior at 2009. From then on, Zertior has advised a wide range of football clubs and been involved as an expert consultant in a wide range of projects related to business development, marketing, digital transformation and Stadium development processes both in Europe and Latam, including the “new” Santiago Bernabéu Stadium, currently in progress.
Doctor en Derecho y Licenciado en Ciencias Políticas y de la Administración (ICADE). Ex Director General de Deportes de la Comunidad de Madrid. Ex Director General de la Unión de Federaciones Deportivas Madrileñas.
More than 16 years of experience in organising major sport events (organisation and planning, bid design, sponsoring activation). Professional with a wide range of skills in operational management, strategic and operational planning, customer management, sales, budget control, negotiation and team management.
He has develop his professional career fully linked to the sports industry, working at different sports organizations, such as LaLiga where he has been managing and developing the CRM Strategy. He is currently working at the GSIC powered by Microsoft as the Director of Innovation and Biz Development
Female Soccer representative with more than 50 players and some coaches from around the world, like Jenni Hermoso and Christiane Endler. Master International in Sport Management and Teacher of the Johan Cruyff Institute, Manager and Director of Sports Entities granted by the Rey Juan Carlos University of Madrid and Neurolinguistic.
Professor focused on new business, sports, leadership. Mentor helping to launch new startups and grow their business. A serial entrepreneur and founder of one of the first fan engagements platforms for football fans in the early 2013. CIO of Fan360 and Consultant and Specialist in digital transformation.
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