Content

SPORTBIZEUROPE LIVE is the meeting point for the sports business sector, with a distinctive stamp of qualified networking, in a casual and inspiring atmosphere. 2-day event focused in the hottest topics in the industry, in transformation, innovation and in foreseeing the market future. 

SPORTS CAPITAL

INVESTMENT TRENDS, BLOCKCHAIN, CRYPTOCURRENCIES, SMART CAPITAL, GROWTH

Digital Transformation

NEW TECHNOLOGIES APPLIED TO BUSINESS. DISRUPTIVE PRODUCTS AND PROCESS. ADDED VALUE AND COMPETITIVENESS

FAN EXPERIENCE

GLOBAL AUDIENCES, ARTIFICIAL INTELLIGENCE, MATCH DAY, TICKETING, ANALYTICS AND SPORTS FACILITIES

INNOVATION & SPORTECH

ESPORTS, PERFORMANCE, SPORTS DATA, BETTING, REVIEW, SMART STADIUMS, STARTUPS & SUCCESS STORIES

INSPIRING BRANDS

SPONSORSHIP, VIDEO HIGHLIGHTS, FAN CONTENT, LICENSES AND RIGHTS HOLDERS

BROADCASTING

STREAMING, OTT, ADAPTED CONTENT, NEW PLAYERS AND GLOBAL FANS

Program

Day 1
Barcelona Activa Ayuntamiento

09:00 - 09:15

Opening

Jaume Collboni Mayor of Barcelona
Johan Cruyff Institute

09:15 - 09:45

Opening. Global Panorama of the Sports Industry. Picture of the five continents

Trends and perspectives. Opportunities and challenges.

Mariel Koerhuis General Manager at Johan Cruyff Institute
f1 euroleague gsic

10:00 - 10:45

Digital Transformation. Disruption in Sports: Platforms, processes and products

New platforms, processes and products. Trends in tech development. Competitiveness and added value.

Alex Ferrer Kristjansson Senior Director, Marketing and Communication at Euroleague Basketball
Will Symon Head of Partnership Development at Tottenham Hotspur FC
Iñigo Bonilla Barroso Strategic Alliances & Business Development Director at GSIC powered by Microsoft
FIBA

11:00 - 11:30

Inspiring Brands. FIBA Commercial & Sponsorship strategy. The WorldCup Platform.

Trends, innovation and new marketing & commercial challenges.

Benjamin Kikwaki Head of Global Sponsorship Sales/EMEA at FIBA
ESPN

11:30 - 12:00

Broadcasting & Media. Applying method to the magic of storytelling - increasing ROI from your most powerful business asset

More content is being created than ever before, and the competition to win audiences' time has never been so fierce. How can brands create content that resonates with the right audience to produce the desired reaction?

Charlie Boss Commercial Director, Sports at The Walt Disney Company | ESPN
mediapro as

12:00 - 12:30

Broadcasting. The future is now

How sport is consumed. Habits and behaviors. Streaming. OTT.

Ignacio Arrola Commercial & Marketing Director at MEDIAPRO Group
Lourdes Rebollo Torres Subdirectora Audiovisual de AS
FIFA

12:45 - 13:15

Fan Experience. FIFA Digital Content

The keys to attract audiences and position a brand. The case: World cup at home

Alejandro Varsky Communications Director at FIFPRO
Kick Soccer Coin

13:30 - 14:00

Sports Fintech. A new market for cryptocurrencies

Business chart. Opportunities and Challenges.

Octavio Pinto Chief Operating Officer at KickSoccerCoin
Betis Sporting StartUB

14:15 - 14:45

Fan Experience. The audience has no borders

The new fans. Contents that generate Engagement & loyalty.

Matheus Provinciali Head of Innovation & Entrepreneurship Manager at StartUB!
Ramón Alarcón Director & General Manager of Business at Real Betis Balompié
Mafalda Monteiro Digital Brand Manager at Sporting Clube de Portugal
Sportradar

15:00 - 15:30

TENNIS CHANNEL & THE POWER OF DATA. UNLOCKING NEW LEVELS OF ENTERTAINMENT AND REVENUES

A look at how OTT platforms can unlock the commercial value of data, from higher levels of entertainment and engagement through to relevant and seamless betting opportunities.

Felix Constantin Blank Director Digital Platforms at Sportradar
Jan Menneken Consultant to the Tennis Channel/Sinclair Group
Santander Liga prime spsg

15:45 - 16:30

Inspiring Brands. Sponsorship: A relationship channel with the different stakeholders

Source of Income Strategy, activation, sponsorship measurement, platforms and fan experience.

Carlos Canto CEO at SPSG Consulting
Esteve Calzada CEO at Prime Time Sport
Patricia Rodriguez Barrios Miembro del Consejo de Administración - Granada CF
Enrique Geijo Head of Corporate Sponsorship - Banco Santander
senn zertior valladolid

16:45 - 17:15

Sports Capital. Football Business in an uncertain world.

The development of sport as one of the fundamental axes for a country with more than 1,400 million people.

Julio Senn Partner & Director at SENN, FERRERO ASOCIADOS
Raul Respaldiza Mateos Founding Partner at ZERTIOR Sports & Entertainment
Matthieu Fenaert CEO at Real Valladolid Club de Fútbol
Leeds United

17:30 - 18:00

Reaching football’s elite. Sports Development + Smart Investments. The Leeds Success Story.

Victor Orta Director of Football - Leeds United
solo psg

18:00 - 18:30

Personal branding in women's football

Christiane Endler Goalkeeper at Paris Saint-Germain / Chile National Team
Edgar Merino Vidangossy Director at Solo Cracks / Licensed agent specialized in women's football
AUF

18:30 - 19:00

Sports Capital. Investments in Uruguayan Football: one of the world's seedbeds

Ignacio Alonso Chairman at Asociación Uruguaya de Fútbol (AUF)
Universidad Pompeu Fabra

19:00 - 19:30

El deporte en una nueva encrucijada:- retos y oportunidades

Carles Murillo Fort Chairman at SEED (Sociedad Española de Economia del Deporte).
Day 2
Hub23 Sportech

09:00 - 09:45

Innovation & Sportech. Startup cup Sportech

Pitch of the finalists startups. Oliver - Plus O2 - Vitruve - WILD.AI - Champion's Mind

Barcelona Activa Ayuntamiento

10:00 - 10:30

SPORTS CAPITAL. INNOVACIÓN Y TECNOLOGIA, FACTORES DE CRECIMIENTO ECONÓMICO DEL DEPORTE

David Escudé Rodríguez Sports City Councillor at Ajuntament de Barcelona
Oriol Martí Aguaron Chief of Cabinet of Sports Area - Barcelona City Council
UEFA

10:45 - 11:15

Putting together an innovation strategy in sport – The UEFA Innovation Hub use case

Jean-Baptiste Alliot CSO at LaSource & Advisor to UEFA Innovation Hub
ADESP

11:15 - 11:45

Fan Experience Sports federations: Development, growth, audiences and opportunities.

Xavier Cherta General Secretary at Spanish Ice Sports Federation
Xavier Moyano Vijuesca Gerente en Real Federación Española de Patinaje
Miguel Ángel Martín Director General at Federación Española de Tenis
Olmo Hernán CEO & Sports Manager at SPAINSNOW / RFEDI
Fabián Quesada Gómez Director en ADESP Asociación del Deporte Español
unicef barca laliga

12:00 - 12:45

Inspiring Brands. Sports Sponsorship. Brand, Value & Expansion

Silvia Sala Capdevila Specialist in Corporate Partnerships at UNICEF
Blanca de la Quintana Sport for Development Coordinator at Barça Foundation
Maria Bañeres Montia Partnerships Project Leader at Beko Global
Johan Cruyff Institute

13:00 - 13:45

Sports Capital. The Leaders of the Future.

Most required profiles in the industry of football. Talent detection. Career development

Hugo Esteves HR Manager at FC Porto
Sharon Tammam Chief Operations Officer presso Maccabi Tel Aviv FC
Dorukhan Acar Board member at Galatasaray SK
Oliver Seitz Lecturer at the FC Barcelona Master in Football Business at Johan Cruyff Institute
turnerafasportsmaster

14:00 - 14:45

SPORTS MARKETING. Sponsorship with smart activation. Opportunities and challenges.

The key to develop business in and for Latin America.

Leandro Petersen Chief Commercial & Marketing Officer at Asociación del Fútbol Argentino
Luis Araujo VP Consumer & Experiential Marketing - Mastercard Latin America & the Caribbean
Luis Nogaro Sports & Entertainment Specialist
Amir Somoggi Managing Director at Sports Value
Juan Furlanich Periodista, Relator y Conductor en Directv Sports
Sport Business Talent

15:00 - 15:30

The importance of Motivation and Talent development in the performance of Sports Organizations

Figures about Employees Engagement, insight and consequences. How to enhance Motivation and performance to impact on the business results

Fabrice Gatti Associate Director Sport Business Talent - Founder of MAMKLE
UEFA

15:45 - 16:15

UEFA Women's Football. Marketing & Sponsorship

Kayleigh Grieve Senior Manager - Marketing Team at UEFA

Advisory Committee

Gabriel Masfurroll Lacambra

Presidente grupo Mi Tres Torres / Senior Advisor Deloitte España

Fabián Quesada Gómez

Director en ADESP Asociación del Deporte Español

Cristina Pales

Director de Marketing de Johan Cruyff Institute

Josep M. Monti

CEO & Founder at ATRY.io & SportsTech BCN

Dr. Emilio Fernández Peña

Director del Institut de Recerca de l'Esport IRE-UAB / Dir. Master en Comunicación y Deporte Barça Innovation Hub-UAB

Noel Gomes

CEO AT KICKSOCCERCOIN

Carles Murillo Fort

Chairman at SEED (Sociedad Española de Economia del Deporte).

Gonzalo Jiménez Illana

Sports Law Partner - Martínez Echevarría

Laura Cordeiro Jáuregui

Director & Co-founder at Good Morning Sports

Patricio Baigorrotegui

Director & Co-Founder at Good Morning Sports

Speakers

Benjamin Kikwaki

Head of Global Sponsorship Sales/EMEA at FIBA

Kayleigh Grieve

Senior Manager - Marketing Team at UEFA

Alejandro Varsky

Communications Director at FIFPRO

Will Symon

Head of Partnership Development at Tottenham Hotspur FC

Jean-Baptiste Alliot

CSO at LaSource & Advisor to UEFA Innovation Hub

Silvia Sala Capdevila

Specialist in Corporate Partnerships at UNICEF

Victor Orta

Director of Football - Leeds United

Jaume Collboni

Mayor of Barcelona

Charlie Boss

Commercial Director, Sports at The Walt Disney Company | ESPN

Patricia Rodriguez Barrios

Miembro del Consejo de Administración - Granada CF

Matthieu Fenaert

CEO at Real Valladolid Club de Fútbol

Enrique Geijo

Head of Corporate Sponsorship - Banco Santander

Mariel Koerhuis

General Manager at Johan Cruyff Institute

Julio Senn

Partner & Director at SENN, FERRERO ASOCIADOS

Luis Araujo

VP Consumer & Experiential Marketing - Mastercard Latin America & the Caribbean

Esteve Calzada

CEO at Prime Time Sport

Maria Bañeres Montia

Partnerships Project Leader at Beko Global

Alex Ferrer Kristjansson

Senior Director, Marketing and Communication at Euroleague Basketball

Jan Menneken

Consultant to the Tennis Channel/Sinclair Group

Carlos Canto

CEO at SPSG Consulting

Christiane Endler

Goalkeeper at Paris Saint-Germain / Chile National Team

Hugo Esteves

HR Manager at FC Porto

Sharon Tammam

Chief Operations Officer presso Maccabi Tel Aviv FC

Dorukhan Acar

Board member at Galatasaray SK

Lourdes Rebollo Torres

Subdirectora Audiovisual de AS

Ignacio Arrola

Commercial & Marketing Director at MEDIAPRO Group

Octavio Pinto

Chief Operating Officer at KickSoccerCoin

Ignacio Alonso

Chairman at Asociación Uruguaya de Fútbol (AUF)

Mafalda Monteiro

Digital Brand Manager at Sporting Clube de Portugal

Ramón Alarcón

Director & General Manager of Business at Real Betis Balompié

Leandro Petersen

Chief Commercial & Marketing Officer at Asociación del Fútbol Argentino

David Escudé Rodríguez

Sports City Councillor at Ajuntament de Barcelona

Blanca de la Quintana

Sport for Development Coordinator at Barça Foundation

Felix Constantin Blank

Director Digital Platforms at Sportradar

Raul Respaldiza Mateos

Founding Partner at ZERTIOR Sports & Entertainment

Miguel Ángel Martín

Director General at Federación Española de Tenis

Olmo Hernán

CEO & Sports Manager at SPAINSNOW / RFEDI

Xavier Cherta

General Secretary at Spanish Ice Sports Federation

Iñigo Bonilla Barroso

Strategic Alliances & Business Development Director at GSIC powered by Microsoft

Luis Nogaro

Sports & Entertainment Specialist

Oliver Seitz

Lecturer at the FC Barcelona Master in Football Business at Johan Cruyff Institute

Xavier Moyano Vijuesca

Gerente en Real Federación Española de Patinaje

Oriol Martí Aguaron

Chief of Cabinet of Sports Area - Barcelona City Council

Fabrice Gatti

Associate Director Sport Business Talent - Founder of MAMKLE

Edgar Merino Vidangossy

Director at Solo Cracks / Licensed agent specialized in women's football

Matheus Provinciali

Head of Innovation & Entrepreneurship Manager at StartUB!

Amir Somoggi

Managing Director at Sports Value

Juan Furlanich

Periodista, Relator y Conductor en Directv Sports

Partners

ORGANIZER

Good Morning Sports

LEARNING PARTNER

Johan Cruyff Institute

OFFICIAL SPONSOR

Sportradar
Kick Soccer Coin
Ayuntamiento Barcelona
Barcelona Activa

CONFERENCE PARTNER

Universidad Pompeu Fabra
Sport Business Talent

OFFICIAL SUPPLIER

DAMM
SWISS SPORTS
Hotel Barcelona 1882

GLOBAL MEDIA PARTNER

DIARIO AS

Media Partners

FC Business
SportBuzzBusiness
IuSport
Sporthub

INSTITUTIONAL PARTNERS

Unicef
Barcelona Turismo Convention Bureau
Hub23 Sportech
Cambra de Comerç - Barcelona
ADESP
INDESCAT
Consulado Argentino España
FAGDE
Institut Recerca de L'esport UAB
ThinkSport
AEDD
AIAF

Companies Attending

FIFA
UEFA
Fórmula 1
FIBA
LALIGA
Bundesliga
Euroleague
Eurosport
Turner
Eredivisie - Países Bajos
The Football Association
Concacaf
Mediapro
The Walt Disney Company
Dorna
DAZN
deloitte
Beko
Rakuten
Santander
Unicef
Mastercard
Tik Tok
Getty Images
NBA
MLS
FC Barcelona
Real Madrid
Leeds United
Manchester United
Wolves - Wolverhampton Wanderers Football Club
Bayern Munich
PSG - Paris Saint-Germain
Club Atlético de Madrid
Football Club Internazionale Milano S.p.A. - Inter Milán
AC Milan
Juventus
PSV
Vitesse
Galatasaray
Maccabi Tel Aviv Football Club
Porto
FC Zenit
TSG Hoffenheim
Valencia CF
Real Sociedad
Elche CF
Real Betis Balompié
Bologna FC
FC Utrecht
Willem II
RC Celta
SD Eibar
Athletic Bilbao
Deportivo Alavés
Levante UD
Real Valladolid
Hibernian FC
RKC Waalwijk
FC Emmen
FC St. Pauli
RCD Espanyol
Girona
CD Leganés
Real Zaragoza
River Plate
Boca Juniors
Flamengo
Club Athletico Paranaense
Racing Club
San Lorenzo
Deportivo Cali
Universidad Católica
Cerro Porteño
Club Tigres
Kerala Blasters FC
CD Numancia
UD Ibiza
FC Rapid Bucuresti - Bucarest
Super League Greece
Israeli Professional Football Leagues - IPFL
RFEF - Real Federación Española de Fútbol
Fundación barca
LNFS - Liga Nacional de Fútbol Sala
Federacion Española de rugby
RFEM real Federacion española motonautica
RFEG Real Federación Española de Gimnasia
Real Federación Española de Golf
RFEV - Real Federación Española de Vela
federación Catalana de Golf
real federacion española patinaje
RFEDI - Real Federación Española Deportes de Invierno
Real Federación Española de Natación
FEDAS Federación Española de Actividades Subacuáticas
Fed hielo federacion deportes de hielo
FEDME Montaña y Escalada
Federación Catalana de Ciclismo
FCBQ
Great Britain and England Hockey - GB Hockey
3d digital venue
Senn Ferrero
Afydad
Johan Cruyff Institute
Torneos
Sportradar
ESPN
Sports & Life
Viaggio Espresso
GSIC
AFA
AUF
ICEB
IEBS
Hub23 Sportech
XARXA CAPITAL
MIC sports
SEED
ANFP
APF - Asociación Paraguaya de Fútbol
Federación Colombiana de Fútbol
FEF - Federación Ecuatoriana de Fútbol
Federación Paulista
Molca World
SPSG CONSULTING
Prime Time Sport
Telepizza
Zertior
Above
Diari ARA
Sports Value
Sports Alliance
ADESP
AMDA

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