Content
SportBizLatam is the meeting point for the sports business sector, with a distinctive stamp of qualified networking, in a casual and inspiring atmosphere. A full day event in Buenos Aires, focused in the hottest topics in the industry, in transformation, innovation and in foreseeing the market future.
With the participation of the Sports Federations, Clubs, Leagues and Asociations, Broadcasters and specialized Media, Sports Brands and Companies involved in Sports.
Attend as Sponsor or Participant: info@gmorningsports.com
SPORTS MEDIA
BROADCASTING, MEDIA RIGHTS, SPORTS AUDIENCES
SPORTS MANAGEMENT
CHALLENGES AND OPPORTUNITIES FOR CLUBS, FEDERATIONS AND LEAGUES. GOALS AND MAIN AFFAIRES
SPORTS MARKETING
FAN ENGAGEMENT, LICENSING, SPONSORSHIP, MATCH DAY, TICKETING
#SPORTECH
PERFORMANCE, SPORTS DATA, BETTING, REVIEW, SMART STADIUMS
SPORTS DEVELOPMENT
REGIONAL OVERVIEW, ECONOMY INSIGHTS, TRENDS
INNOVATION
TRENDS, SUCCES STORIES, STARTUPS
Program
08:30 - 09:00
ACREDITACIÓN
09:00 - 09:15
Apertura. Palabras de Bienvenida.
09:15 - 10:00
Global Overview and Expansion. Context and new opportunities
The new Players and Trends. Global indicators.
10:00 - 10:30
Sports Management. Present and Future of the Sports Industry
The numbers on the business picture. Legal perspective and opportunities. The role of the public and private sector
10:30 - 11:00
Sports Management. Customer Experience.
Grandes eventos deportivos. Match Day. Audiencias. Mejores prácticas. El caso Chivas de Guadalajara y el público hispano en USA.
11:00 - 11:30
Coffee Break
11:30 - 11:45
SPORTECH. VIDEO HIGHTLIGHTS Y LA CONEXIÓN CON LOS MILLENIALS
Innovación y content marketing.
11:45 - 12:15
Sports Development. Marca Global Bundesliga
Estrategia global de contenidos en el entorno digital. Llegada y engagement con Latinoamérica
12:15 - 13:00
Sports Marketing. The Content is the King. Creative and High Impact Communication strategies
Fan Content. Audience segmentation and message construction. Media convergence. Success stories.
13:00 - 14:00
Lunch
14:00 - 14:15
Sports Capital.
Success stories.
14:15 - 14:30
Sports Marketing. Marca Personal
Deportistas de Elite. Estrategia de Patrocinio.
14:30 - 14:45
Sports Development. El Negocio del Fútbol Femenino
14:45 - 15:00
Sports Media. Cómo vemos el Fútbol
Modelos de negocios, TV lineal y streaming en diez mercados de Latinoamérica, MLS y España. Cómo negocian los clubes y cómo avanza la región en la transformación digital de los contenidos deportivos en vivo.
15:00 - 15:30
Sports Development. Estrategia de expansión global de la marca AFA y Selección Argentina
Apertura de nuevos mercados, rediseño de plataforma de patrocinio y creación de nuevas unidades de negocio.
15:30 - 16:00
SporTech. The power and Value of Sports Data
16:00 - 16:45
Sports Development. Global Brand Case LaLiga
16:45 - 17:00
Sports Marketing. Entrega Premios AMDA
AMDA entregará los primeros #PremiosAmda a las mejores acciones de marketing del país durante el año 2019, en todos los deportes. Las categorías que estaremos recibiendo son: - Campaña de socios/abonados - Activaciones con sponsors - Activaciones de la marca club o asociación - Campaña de mkt digital
17:30 - 19:30
After #SportBizLatam
Advisory Committee
Hernán Etiennot
Co-Director del Centro Sport Management IAELuis Nogaro
Sports & Entertainment SpecialistMatías Cecileo
Presidente de la Asociación de Marketing Deportivo de Argentina.Marcelo Gantman
Director de Big Data SportsLaura Cordeiro Jáuregui
Director & Co-founder at Good Morning SportsRodrigo García Squetino
Director de Marketing y Comunicación en Liga Nacional de Básquet de ArgentinaPatricio Baigorrotegui
Director & Co-Founder at Good Morning SportsMarcelo García Sellart
Partner at Berton Moreno + OjamLic. Maximiliano Nóbili
Director de ParadeportesSpeakers
Amir Somoggi
Managing Director at Sports ValueDiego Pinzón
Director, Digital Media and Content at Atlanta United FCMarc Tarradas Marisch
LaLiga International Business Developer Argentina, Uruguay y ParaguayJohn Murray Campbell
Commercial & Marketing Director BRC Group / Chivas FCEddie Rivoldi
Head of Marketing, Americas at Bundesliga InternationalPatricio Villalobos Cuevas
Co-Founder at underdogEdgar Merino Vidangossy
Director at Solo Cracks / Licensed agent specialized in women's footballPercy Wilman Arriarán
Special Counsel Latinoamérica en Genius SportsPaula Pareto
Judoca Medallista OlímpicaMatías Cecileo
Presidente de la Asociación de Marketing Deportivo de Argentina.Leandro Petersen
Chief Commercial & Marketing Officer at Asociación del Fútbol ArgentinoMatías Baretta
Gerente de Marca en Club Atlético River PlateLuis Miguel Colmenares Márquez
Group CEO Sports CapitalDamián Kepel
Presidente y Director General Creativo en SuperFernando Freiz
Senior Manager en DeloitteMarcelo Gantman
Director de Big Data SportsPablo Fuentes
Subsecretario de Deportes de la Provincia de Buenos AiresRodrigo Ortega Sanchez
Responsable de Derecho Deportivo en Estudio Beccar VarelaFernando Sarni
CEO en MERCADO McCannMatías Ola
Extrem SwimmerPartners
ORGANIZER
GOLD SPONSOR
exhibitor
LEARNING PArtner
INSTITUTIONAL SUPPORT
Media Partners
ACCOMMODATION PARTNER
Bebida Oficial
Companies Attending
SUSCRIBE
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