Content

SPORTBIZ EUROPE is the meeting point for the sports business sector, with a distinctive stamp of genuine and qualified networking, bringing like minded professionals together in a casual and inspiring atmosphere. Set in the exciting city of Barcelona, SPORTBIZ EUROPE hosts face-to-face networking alongside digital streaming, allowing our global community to interact, engage and contribute in real time. A four day event focused on the hottest topics around innovation, digital transformation and market trends shaping the future of our sport.

FAN EXPERIENCE

MATCHDAY, TICKETING, ANALYTICS, SPORTS FACILITIES, CONNECTIVITY

INSPIRING BRANDS

VALUE SPONSORSHIPS, SPORTS BRANDING, IMPACTFUL CONTENT

CONTENT & PLATFORMS

GLOBAL FANS, OTT, CONTENT, HIGHLIGHTS, MONETIZATION & TRENDS

FAN ENGAGEMENT

THE NEW FAN, SPORTAINMENT TRENDS, NEW FORMATS

AI IN SPORTS

INNOVATION AND DISRUPTION. EFFICIENCY, CONTENT & ENGAGEMENT

INNOVATION & SPORTECH

SPORTS DATA, GAMING, SMART STADIUMS, STARTUPS & SUCCESS STORIES

Program

Day 1
Salts Terrasa Bar

19:00 - 21:00

WELCOME COCKTAIL: SALTS

Day 2
DAMM

09:00 - 09:30

CONGRESS OPENING

09:30 - 10:15

The Big Picture: The Future of the Sports Industry

10:15 - 11:00

Strategy Meets Story: Creating Content That Connects

11:00 - 11:30

Keynote Conference

11:30 - 12:00

Coffee Break

12:00 - 12:45

Beyond the Algorithm: Building Fan Communities Through Content

12:45 - 13:30

Decoding the New Fan: Beyond Traditional Engagement

13:30 - 14:45

Lunch Break

14:45 - 15:30

The Evolution of Sports Branding: Identity, Purpose & Connection

15:30 - 16:00

Going Global: How Technology Is Shaping the Next Era of Football

16:00 - 16:45

Inside the Rights Holder Mindset: Rethinking Sponsorship Value

16:45 - 17:30

From Engagement to Loyalty: Growing Sports Brands Digitally

17:30 - 18:30

Networking After

Day 3
DAMM

09:30 - 10:15

SHOWCASE B-step

10:15 - 11:00

Insights on the New Era of Influence in Sport

11:00 - 11:30

Coffee Break

11:30 - 12:15

More Than a Crest: The Evolution of Sports Identity

12:15 - 12:45

Unlocking the Future of Sport: Innovation & Opportunity

12:45 - 13:00

Get Inspired: Shaping What’s Next in Sport

Day 4
FC Barcelona

09:30 - 11:30

FIELD VISIT: FC BARCELONA IMMERSIVE MUSEUM TOUR

12:00 - 13:00

FIELD VISIT: TBA

Speakers

Can Keyder

Head of Social Media, Euroleague Basketball

Benny Bonsu

Director of Daily Content, Olympic Channel Services, IOC

Daan Appel

Senior Global Partnerships Manager, 433

Stuart Wareman

Board Director European Sponsorship Association (ESA)

Borja de Altolaguirre

Head of Sponsorship, MotoGP

Reem Abdalazem Bossaty

2x Olympian, Coach & Mindset Expert

Lukas Dorda

Online Learning Manager at Johan Cruyff Institute

Alberto Doblaré

International Communications Manager, FC Union Berlin

Marcos García Alonso

Head of Partnerships, Spain Substack

Can Ulugtekin

Founding Partner, TrendAgency

Paula Leitón

Olympic Champion Club Natació Atlètic-Barceloneta

Alex Ferrer Kristjansson

Senior Director, Marketing and Communication at Euroleague Basketball

Paula Cruañas

Head of Strategy, B-Bruce

Esteban González

3x3 Digital Content Manager at FIBA

Mireia Cabañes

Adaptive Surfing European Champion / Content Creator

Diana Cortés

Influencer Marketing Expert

Marc Serra Sallent

Managing Director & Partner at CA Sports

Rocio Ruiz Berdejo

Business Development and Sustainability Director HELLO MONDAY

Amy Wanday

Head of Brand & Marketing, Okapi Sports Network

Partners

ORGANIZA

LEARNING PARTNER

OFFICIAL PARTNER

OFFICIAL BEER

GLOBAL MEDIA PARTNER

INSIGHT PARTNER

AI PARTNER

MOBILITY PARTNER

OFFICIAL APPAREL

MEDIA PARTNER

APOYO INSTITUCIONAL

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