Agenda

SPORTBIZ EUROPE LIVE es el punto de encuentro del sector de sports business, con un sello de networking calificado, en un ambiente descontracturado e inspirador. Un evento híbrido que permitirá acceso global y la oportunidad de networking presencial en la ciudad de Barcelona. 2 días de contenido enfocado en los temas de tendencia de la industria, en innovación, transformación y en visualizar el futuro del mercado. 

SPORTS CAPITAL

TENDENCIAS DE INVERSIÓN, BLOCKCHAIN, CRIPTOMONEDAS, SMART CAPITAL Y EXPANSIÓN

DIGITAL TRANSFORMATION

NUEVAS TECNOLOGÍAS APLICADAS AL NEGOCIO. PROCESOS Y PRODUCTOS DISRUPTIVOS. COMPETITIVIDAD Y VALOR AGREGADO

GLOBAL AUDIENCES

TENDENCIAS Y ESCENARIOS, ANÁLISIS, FRAGMENTACIÓN DE MERCADOS

INNOVATION & SPORTECH

ESPORTS, PERFORMANCE, SPORTS DATA, APUESTAS DEPORTIVAS, REVIEW, ESTADIOS INTELIGENTES. STARTUPS Y CASOS DE ÉXITO

INSPIRING BRANDS

SPONSORSHIP, VIDEO HIGHLIGHTS, FAN CONTENT, LICENCIAS Y RIGHTS HOLDERS

BROADCASTING

STREAMING, OTT, CONTENIDO ADAPTADO, NEW PLAYERS Y FANS GLOBALES

Programa

Día 1
Ayuntamiento Barcelona

09:00 - 09:30

Apertura

Jaume Collboni 1er Teniente de Alcalde en Ajuntament de Barcelona
Johan Cruyff Institute

09:45 - 10:15

La revolución del negocio Deportivo

La transformación de la matriz del negocio que permitió mayor expansión y diversificación

Mariel Koerhuis General Manager at Johan Cruyff Institute
SPORTBIZ EUROPE

10:30 - 11:00

El Fan y la Propiedad deportiva: un nuevo contrato emocional

Pasión y contenido full time

SPORTBIZ EUROPE

11:15 - 11:45

Conectando a los fans con su pasión

Hernando Moncaleano Head of Special Projects at Amazon
Johan Cruyff Institute

12:00 - 12:45

El Dream Team: Management de Alto Rendimiento

Formación, captación y retención de Talento. ¿Cómo trabajar y destacar en la Industria Deportiva?

Track160

13:00 - 13:45

Análisis de fútbol automatizado para clubes y ligas de cualquier nivel

Eyal Ben-Ari CEO - Track160
NBA

14:00 - 14:30

La expansión global del Baloncesto

Innovaciones Digitales + activaciones locales

George Aivazoglou Vice-President, Head of Fan Engagement & DTC - Europe & Middle East at NBA
Barcelona Activa

14:45 - 15:30

Barcelona Sports Tech Hub

Real Madrid

15:45 - 16:15

El comienzo de una nueva era: La siguiente etapa

Julien Piwowar Responsable de Proyectos de Innovación en Real Madrid Next
ATP WTA

16:30 - 17:00

ATP & WTA – El camino a un enfoque centrado en los fanáticos

Daniele Sano ATP Chief Business Officer
Dan Ginger ATP and WTA SVP Brand & Marketing
LaSource

17:15 - 18:00

Innovación & Sportech: Creando el futuro de la experiencia del fan y de los deportistas

Jean-Baptiste Alliot CSO at LaSource & Advisor to UEFA Innovation Hub
Kyle Bunch VP Managing Director, Global Sports Venture Studio at R/GA
Christian Lau Chief Technology Officer at Los Angeles Football Club (LAFC)
SPORTBIZ EUROPE

18:15 - 18:45

La industria deportiva avanza: desafíos claves a superar

Carlos Canto CEO at SPSG Consulting
Maheta Molango CEO – Professional Footballers' Association UK
DAMM

19:00 - 20:00

Networking After

Día 2
Barcelona Activa

10:00 - 10:45

Showcase de Startups de Sportech

Marcos Álvarez Lozano Asesor Empresarial en Barcelona Activa
Patricia Viñals Co-Founder & CEO FAIND
Marc Millet Solanellas EVIX CO-Founder & CEO
Aitor Mier Pons CEO at Omashu
ADESP

11:00 - 11:45

Cambiando el negocio a través de la transformación digital

Cómo las Federaciones están reconfigurando su modelo de gestión

Fabián Quesada Gómez Director en ADESP Asociación del Deporte Español
Universidad Pompeu Fabra

12:00 - 12:30

Pasión y Visión Internacional de Sports Management

Oportunidades y desafíos de expasión de la industria

Rajasthan Royals

12:45 - 13:15

Nuevos negocios. Introducción al Cricket. Insights sobre la Indian Premier League

Jake Lush McCrum Chief Executive Officer at Rajasthan Royals
Leeds United

13:30 - 14:00

Nuevas fuentes de financiamiento para el deporte. Fondos de inversion y Capital privado

Sports Capital: Smart investments.

Massimo Marinelli Aser Ventures Executive Board Member - Leeds United Board Member
Fórmula 1

14:15 - 14:45

Inspiring Brands. Sponsorship y Activaciones de F1 con audiencias globales

Barnaby Hampel Global Partnerships at Formula 1
SPORTBIZ EUROPE

15:00 - 15:30

Sports Management. Visión y Liderazgo competitivo

Diálogos y experiencias de gestión

SPORTBIZ EUROPE

15:45 - 16:15

Ambush Marketing: Las reglas del juego

Speakers

Media and digital executive with 15 years of commercial, marketing and business strategy experience. In his role at NBA, Aivazoglou unifies all fan touchpoints across EME, including grassroots events, localized marketing, content and communications. Former VP Marketing & Analytics at Eurosport.

George Aivazoglou

Vice-President, Head of Fan Engagement & DTC - Europe & Middle East at NBA

Responsible for leading R/GA Ventures’ sports innovation partnerships with industry leaders including Adidas, Angel City, Dick’s Sporting Goods, Fox Sports, Levy Restaurants, MLB, MLS, Los Angeles Dodgers, LAFC, UEFA, and Verizon. Member of the board of Advisors with the Pro Sports Assembly, a not-for-profit organization dedicated to driving greater diversity in professional sports leadership.

Kyle Bunch

VP Managing Director, Global Sports Venture Studio at R/GA

Working in the Sports Business industry since his post graduate studies dealing with top properties in different sports at local and global level. Former Partnerships Director at AS Roma and former Head of Global Sponsorships & Events at bwin. At the ATP Tour since November 2020 as Chief Business Officer, Daniele leads the Marketing, Commercial, PR, Digital and IT teams.

Daniele Sano

ATP Chief Business Officer

Lic. en Ciencias Empresariales y MBA por ESADE. Responsable de strategic partnerships a nivel global. +18 años de experiencia en Management de instituciones académicas. Especializada en Strategic Management y Entrepreneurship de la industria deportiva.

Mariel Koerhuis

General Manager at Johan Cruyff Institute

Working in the sports industry for +15 years. Joined Real Madrid Next in 2020 to develop the new entity as the hub of technology for the club. Ph.D. in Optimization & System Safety from the Université de Technologie de Troyes.

Julien Piwowar

Responsable de Proyectos de Innovación en Real Madrid Next

+20 years of senior leadership roles, growing businesses from zero to 10s of millions in ARR, for companies like HERE Mobility, Perion (NASDAQ: PERI), and Elbit Systems Ltd. Formerly a Fighter Pilot in the Israeli Air Force.

Eyal Ben-Ari

CEO - Track160

Entrepreneurial, creative and solution-oriented innovation strategy specialist working in the sports industry. Chief Strategy Officer & Co-Founder at LaSource. Initiator and Consultant of UEFA Innovation Hub, which delivers high quality innovation programmes to address UEFA’s needs in delivering the 2019–24 UEFA strategy.

Jean-Baptiste Alliot

CSO at LaSource & Advisor to UEFA Innovation Hub

Co-Director of Club Management Program at FIFA. Adjunct Professor at LaLiga Business School. Former CEO of Real Mallorca and member of Baker McKenzie Advisory Board. Lawyer specialized in labor/employment law & sports law. Former football player at professional level for european clubs like F.C. Biel/Bienne, Atletico Madrid, Wacker Burghausen and Brighton & Hove Albion.

Maheta Molango

CEO – Professional Footballers' Association UK

Working at Formula 1 since 2017. Commited to work with brands to explore how a Global F1 Partnership can help achieve long term revenue growth and increased brand preference.

Barnaby Hampel

Global Partnerships at Formula 1

Technology executive and strategist with experience managing multi-scale technology operations - Fortune 500, Multinational Enterprises, Professional Sports and Entertainment. As CTO, Christian's focus is on defining the technical vision of the organization, developing the strategy around the use of technology throughout our operation, and managing the implementation of technology.

Christian Lau

Chief Technology Officer at Los Angeles Football Club (LAFC)

Hernando created and leads WW Amazon´s Fans 360 project that now include over 45 top partners within the world of professional sports, bringing them closer to their fans wherever they are. He is a seasoned general manager with over 10 years at Amazon where he has led different business across the UK, Italy and Spain. Hernando holds an MBA from London Business School.

Hernando Moncaleano

Head of Special Projects at Amazon

Currently the Deputy President of the Municipal Socialist group and the First Deputy Mayor for Economy, Labor, Competitiveness and Finance of the Barcelona City Council. Previous to that, he acted as the Deputy Mayor for Business, Culture and Innovation between June 2016 and October 2017.

Jaume Collboni

1er Teniente de Alcalde en Ajuntament de Barcelona

Massimo leads investment strategy for the sports and media investment platform Aser Ventures. Before joining Aser, Massimo spent 15 years in Investment Banking in the City and Wall Street, latterly as Managing Director, Head of EMEA Media & Internet at UBS Investment Bank. Massimo has significant expertise in sports having led and executed successful M&A and capital markets transactions for MP & Silva, Formula 1, Dorna, Infront, and Perform

Massimo Marinelli

Aser Ventures Executive Board Member - Leeds United Board Member

Recently promoted to CEO of the Rajasthan Royals after having worked as the COO for three seasons. His excellent operational and leadership skills helped the franchise in scaling their business further by opting for a more structured approach. He has been actively involved in Rajasthan Royals’ Cricket and Global Expansion verticals, along with the transformation of its Digital platforms.

Jake Lush McCrum

Chief Executive Officer at Rajasthan Royals

Dan Ginger is the SVP, Brand & Marketing at the ATP & WTA. In this role, Dan oversees the Tours’ social and digital platforms, brand development, creative and production as well as marketing servicing to members (Tournaments & Players).

Dan Ginger

ATP and WTA SVP Brand & Marketing

25+ years of experience in the Sports, Entertainment and Sponsorship industries. Member of the Board (RCDeportivo A Coruña, Spanish Marketing Association) / ex-IMG & Lagardere Sports / Sport Business Professor (ESADE, IE, Escuela Real Madrid, LaLiga Business School) / Adv.Boards B+, BYS, SportIn, OWQLO

Carlos Canto

CEO at SPSG Consulting

Helping FC Porto as HR Manager since 2010. Former HR Manager at Lucio da Silva Azevedo e Filhos SA. Former HR Adviser at Chamartin SGPS SA

Hugo Esteves

HR Manager at FC Porto

Colaborando con asesoramiento a emprendedores para la creación de empresas en Barcelona Activa desde 2009. Licenciado en Economía por la Universitat Pompeu Fabra.

Marcos Álvarez Lozano

Asesor Empresarial en Barcelona Activa

Licenciado en Derecho y en Periodismo por la Universidad Carlos III de Madrid. MBA en Dirección, Administración y Gestión de Empresas por ESEM. Experto en Marketing Digital y Community Management por la Universidad de Deusto. Apasionado del deporte, finalizó con honores el Máster en Derecho Deportivo impartido por la Universidad Europea de Madrid y la Escuela Real Madrid.

Gonzalo Jiménez Illana

Partner Communications Director en Above Sport

Amplia trayectoria como gestor de políticas públicas y privadas de deporte y actividad física.

Fabián Quesada Gómez

Director en ADESP Asociación del Deporte Español

A business senior leader with extensive experience in international corporations and different industries (Retail, Oil & Gas, Consultancy, Entertainment). Former CEO River Plate (ARG) (Winner of 13 national and international titles in the 2014-2019 period): In charge of all business and operational areas within the club. Former General Secretary at Federación Ecuatoriana de Fútbol.

Gustavo Silikovich

FIFA Consultant

Partners

ORGANIZA

LEARNING PARTNER

SUPPORTING PARTNERS

OFFICIAL PARTNER

ACCOMMODATION PARTNER

INDUSTRY PARTNER

CERVEZA OFICIAL

CAFE OFICIAL

MEDIA PARTNERS

APOYO INSTITUCIONAL

Institut Recerca de L'esport UAB

Sede

Antigua Fábrica Estrella Damm

Carrer del Rosselló, 515, Barcelona, España

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