Agenda

SPORTBIZ EUROPE LIVE es el punto de encuentro del sector de sports business, con un sello de networking calificado, en un ambiente descontracturado e inspirador. Un evento híbrido que permitirá acceso global y la oportunidad de networking presencial en la ciudad de Barcelona. 2 días de contenido enfocado en los temas de tendencia de la industria, en innovación, transformación y en visualizar el futuro del mercado. 

SPORTS CAPITAL

TENDENCIAS DE INVERSIÓN, BLOCKCHAIN, CRIPTOMONEDAS, SMART CAPITAL Y EXPANSIÓN

DIGITAL TRANSFORMATION

NUEVAS TECNOLOGÍAS APLICADAS AL NEGOCIO. PROCESOS Y PRODUCTOS DISRUPTIVOS. COMPETITIVIDAD Y VALOR AGREGADO

GLOBAL AUDIENCES

TENDENCIAS Y ESCENARIOS, ANÁLISIS, FRAGMENTACIÓN DE MERCADOS

INNOVATION & SPORTECH

ESPORTS, PERFORMANCE, SPORTS DATA, APUESTAS DEPORTIVAS, REVIEW, ESTADIOS INTELIGENTES. STARTUPS Y CASOS DE ÉXITO

INSPIRING BRANDS

SPONSORSHIP, VIDEO HIGHLIGHTS, FAN CONTENT, LICENCIAS Y RIGHTS HOLDERS

BROADCASTING

STREAMING, OTT, CONTENIDO ADAPTADO, NEW PLAYERS Y FANS GLOBALES

Programa

Día 1
Ayuntamiento Barcelona

09:00 - 09:30

Apertura

Felix Ortega Director General - Barcelona Activa
Johan Cruyff Institute

09:30 - 10:00

La revolución del negocio Deportivo

La transformación de la industria deportiva en pro de su expansión y diversificación.

Mariel Koerhuis General Manager de Johan Cruyff Institute
PSG - Paris Saint-Germain

10:15 - 10:45

The impact of Messi's arrival at PSG

Marc Armstrong Chief Partnerships Officer at Paris Saint-Germain
euroleague laliga

11:00 - 11:45

El Fan y la Propiedad deportiva: un nuevo contrato emocional

Pasión y contenido full time

Kimon Stefos Director Corporate Partnerships and Licensing Sales at Euroleague Basketball
Jorge de la Vega Commercial & Marketing Director at LaLiga
Johan Cruyff Institute

12:00 - 12:45

El dream team: Gestión de alto rendimiento

Formación, captación y retención de Talento. ¿Cómo trabajar y destacar en la Industria Deportiva?

Gustavo Silikovich FIFA Consultant
Hugo Esteves HR Manager at FC Porto
Peggy van Alem Manager HR - PSV
Guillermo Pérez Boloix Co-Founder & COO at Four Nations Football Consulting / Master in Football Business from Johan Cruyff Institute
Track160

13:00 - 13:30

Football Analytics For All League Levels - The Next Revolution

Eyal Ben-Ari CEO - Track160
NBA

14:00 - 14:30

La nueva generación de fans de NBA

Expandiendo la huella de la NBA en Europa a través de Hiperlocalización y DTC

George Aivazoglou Vice-President, Head of Fan Engagement & DTC - Europe & Middle East at NBA
Lukas Dorda Online Learning Manager at Johan Cruyff Institute
Real Madrid

15:00 - 15:30

El comienzo de una nueva era: La siguiente etapa

Julien Piwowar Responsable de Proyectos de Innovación en Real Madrid Next
Universidad Pompeu Fabra

15:45 - 16:15

Controlando la jugada: nuevos canales de comunicación para deportistas de élite

Christopher Tulloch ASSOCIATE PROFESSOR UPF BARCELONA SCHOOL OF MANAGEMENT
ATP WTA

16:30 - 17:00

ATP & WTA – El camino a un enfoque centrado en los fanáticos

Daniele Sano ATP Chief Business Officer
Dan Ginger ATP and WTA SVP Brand & Marketing
LaSource

17:15 - 18:00

Innovación & Sportech: Creando el futuro de la experiencia del fan y de los deportistas

David Gonçalves Co-founder & COO at LaSource
Kyle Bunch VP Managing Director, Global Sports Venture Studio at R/GA
Arthur Bernard Founder & General Partner at Athletico Ventures
Mathieu Lacome Chief Performance & Analytics Officer at Parma Calcio 1913
Christian Lau Chief Technology Officer at Los Angeles Football Club (LAFC)
Professional Footballers Association

18:15 - 18:45

La industria deportiva avanza: desafíos claves a superar

Carlos Canto CEO at SPSG Consulting
Maheta Molango CEO – Professional Footballers' Association UK
DAMM

19:00 - 20:00

Networking After

Día 2
Barcelona Activa

10:00 - 10:45

Showcase Startups B-STEP

Marcos Álvarez Lozano Asesor Empresarial en Barcelona Activa
Patricia Viñals Co-Founder & CEO FAIND
Marc Millet Solanellas EVIX CO-Founder & CEO
Aitor Mier Pons CEO at Omashu
Paolo Quagliotti Founder & CPO - The Running Republic
Xavier Martinez López Co-Founder & CEO at United Gamers
unicef barca laliga

11:00 - 11:45

Sports for good. The sports industry as a game changer for children.

Dra. Marta Segú i Estruch Executive Director at Fundació FC Barcelona
Michelle Mills Sport for Development (S4D) Researcher, UNICEF
Elena Montoro García Responsable Área Internacional & Gestión Estratégica Responsabilidad Social at Fundación LaLiga
Santi Cabrera Rëdel Associate Professor UPF Barcelona School of Management
Barcelona Activa Ayuntamiento

12:00 - 12:45

Barcelona Sports HUB

Un proyecto colaborativo y singular

Oriol Martí Aguaron Cap de Gabinet Regidoria Esports Ajuntament Barcelona
Martí Niubó Baqué Director of Strategic Planning and Innovation of Sports Area - Barcelona City Council
Rajasthan Royals

12:45 - 13:15

Nuevos negocios. Introducción al Cricket. Insights sobre la Indian Premier League

Jake Lush McCrum Chief Executive Officer at Rajasthan Royals
Aser Ventures

13:30 - 14:00

Nuevas fuentes de financiamiento para el deporte. Fondos de inversion y Capital privado

Sports Capital: Smart investments.

Massimo Marinelli Aser Ventures Executive Board Member - Leeds United Board Member
Gonzalo Jiménez Illana Partner Communications Director en Above Sport
Fórmula 1

14:15 - 14:45

Inspiring Brands: Value Led, Business Case Driven Partnerships

Barnaby Hampel New Business Manager at Formula 1
ADESP

15:00 - 15:45

Cambiando el negocio a través de la transformación digital

Cómo las Federaciones están reconfigurando su modelo de gestión

Fabián Quesada Gómez Director en ADESP Asociación del Deporte Español
Blanca García Agulló Directora de Marketing y Patrocinio Deportivo - Federación Española de Surfing
Guillermo Sanz Junoy Transformación Digital y Sistema de Gestión FEDME
Luis Pomar Media And Communications Manager at Real Federación Española de Vela
SSC Napoli

16:00 - 16:30

Acercando los fans a su pasíón

Hernando Moncaleano Head of Special Projects at Amazon
Serena Salvione Chief International Development Officer at SSC Napoli

Speakers

Media and digital executive with 15 years of commercial, marketing and business strategy experience. In his role at NBA, Aivazoglou unifies all fan touchpoints across EME, including grassroots events, localized marketing, content and communications. Former VP Marketing & Analytics at Eurosport.

George Aivazoglou

Vice-President, Head of Fan Engagement & DTC - Europe & Middle East at NBA

Joined LaLiga in 2020, after +12 years at Real Madrid, where his last position was Head of Partnerships Activation. Sports Sponsorship expert.

Jorge de la Vega

Commercial & Marketing Director at LaLiga

Former Vice President, Global Marketing Partnerships & Emerging Markets - EMEA at NBA. Former Commercial Director at NFL (National Football League). Marc also worked for The Football Association from 1997 to 2007.

Marc Armstrong

Chief Partnerships Officer at Paris Saint-Germain

Responsible for leading R/GA Ventures’ sports innovation partnerships with industry leaders including Adidas, Angel City, Dick’s Sporting Goods, Fox Sports, Levy Restaurants, MLB, MLS, Los Angeles Dodgers, LAFC, UEFA, and Verizon. Member of the board of Advisors with the Pro Sports Assembly, a not-for-profit organization dedicated to driving greater diversity in professional sports leadership.

Kyle Bunch

VP Managing Director, Global Sports Venture Studio at R/GA

Working in the Sports Business industry since his post graduate studies dealing with top properties in different sports at local and global level. Former Partnerships Director at AS Roma and former Head of Global Sponsorships & Events at bwin. At the ATP Tour since November 2020 as Chief Business Officer, Daniele leads the Marketing, Commercial, PR, Digital and IT teams.

Daniele Sano

ATP Chief Business Officer

Lic. en Ciencias Empresariales y MBA por ESADE. Responsable de strategic partnerships a nivel global. +18 años de experiencia en Management de instituciones académicas. Especializada en Strategic Management y Entrepreneurship de la industria deportiva.

Mariel Koerhuis

General Manager de Johan Cruyff Institute

Working in the sports industry for +15 years. Joined Real Madrid Next in 2020 to develop the new entity as the hub of technology for the club. Ph.D. in Optimization & System Safety from the Université de Technologie de Troyes.

Julien Piwowar

Responsable de Proyectos de Innovación en Real Madrid Next

+20 years of senior leadership roles, growing businesses from zero to 10s of millions in ARR, for companies like HERE Mobility, Perion (NASDAQ: PERI), and Elbit Systems Ltd. Formerly a Fighter Pilot in the Israeli Air Force.

Eyal Ben-Ari

CEO - Track160

Co-Director of Club Management Program at FIFA. Adjunct Professor at LaLiga Business School. Former CEO of Real Mallorca and member of Baker McKenzie Advisory Board. Lawyer specialized in labor/employment law & sports law. Former football player at professional level for european clubs like F.C. Biel/Bienne, Atletico Madrid, Wacker Burghausen and Brighton & Hove Albion.

Maheta Molango

CEO – Professional Footballers' Association UK

Working at Formula 1 since 2017. Leading on an active sponsorship pipeline of 15-20 potential Global Partners and working across all aspects of the sales process.

Barnaby Hampel

New Business Manager at Formula 1

Dr. Marta Segú is the current Executive Director of Futbol Club Barcelona Foundation, being this her second stage at the Foundation, where she was working from 2006-2010 and she also hold the position of Executive Director. In the last 10 years, she has been Executive Director at Probitas Foundation of Grifols group.

Dra. Marta Segú i Estruch

Executive Director at Fundació FC Barcelona

Technology executive and strategist with experience managing multi-scale technology operations - Fortune 500, Multinational Enterprises, Professional Sports and Entertainment. As CTO, Christian's focus is on defining the technical vision of the organization, developing the strategy around the use of technology throughout our operation, and managing the implementation of technology.

Christian Lau

Chief Technology Officer at Los Angeles Football Club (LAFC)

Doctor en Periodismo y Comunicación de la UPF además de Máster en Estudios Japoneses de las Universidades de Essex y Tokio y Lic. en Filologia Inglesa de la Universidad de York. Como periodista es co-editor de la Catalan News Agency y ha trabajado como editor para España y Portugal del seminario European Press Survey además de por medios nacionales y internacionales.

Christopher Tulloch

ASSOCIATE PROFESSOR UPF BARCELONA SCHOOL OF MANAGEMENT

17 años de experiencia profesional, primero trabajando en el ámbito del comercio exterior y relaciones internacionales y posteriormente especializada en acción social y responsabilidad social corporativa.

Elena Montoro García

Responsable Área Internacional & Gestión Estratégica Responsabilidad Social at Fundación LaLiga

"Entering my 17th season in Euroleague Basketball, I had the pleasure to work in various positions like Team Services, Marketing and Business Development, getting experience in different aspects of sport business, like brand building, partnership sales, clients services, marketing activations and events management, to currently hold the position of the Director of Corporate Partnerships & Licensing Sales."

Kimon Stefos

Director Corporate Partnerships and Licensing Sales at Euroleague Basketball

Graduated from Bocconi in Business Administration, Marketing, Consultancy. Serena worked for Mastercard, managing the main sponsorships for the UEFA Champions League and the FIFA World Cup. Former Member of Juventus Partnerships & Sponsorships team. At SSC Napoli since 2016, developing the Club's internationalization strategy.

Serena Salvione

Chief International Development Officer at SSC Napoli

Hernando created and leads WW Amazon´s Fans 360 project that now include over 45 top partners within the world of professional sports, bringing them closer to their fans wherever they are. He is a seasoned general manager with over 10 years at Amazon where he has led different business across the UK, Italy and Spain. Hernando holds an MBA from London Business School.

Hernando Moncaleano

Head of Special Projects at Amazon

Barcelona Activa es, desde los 80's, la agencia de promoción económica de Barcelona, responsable de impulsar la política económica y el desarrollo local para promover la mejora de la calidad de vida de la ciudadanía, fomentando el empleo, promoviendo el emprendimiento y dando apoyo a las empresas desde una perspectiva económica, ambiental y social

Felix Ortega

Director General - Barcelona Activa

Michelle is a qualitative researcher with UNICEF Office of Research – Innocenti. In partnership with the Barça Foundation, her research looks at the powerful impact of Sport for Development (S4D) programs on children and youth around the world. Michelle holds an MA from Stanford University in International Education Administration and Policy Analysis.

Michelle Mills

Sport for Development (S4D) Researcher, UNICEF

Massimo leads investment strategy for the sports and media investment platform Aser Ventures. Before joining Aser, Massimo spent 15 years in Investment Banking in the City and Wall Street, latterly as Managing Director, Head of EMEA Media & Internet at UBS Investment Bank. Massimo has significant expertise in sports having led and executed successful M&A and capital markets transactions for MP & Silva, Formula 1, Dorna, Infront, and Perform

Massimo Marinelli

Aser Ventures Executive Board Member - Leeds United Board Member

Recently promoted to CEO of the Rajasthan Royals after having worked as the COO for three seasons. His excellent operational and leadership skills helped the franchise in scaling their business further by opting for a more structured approach. He has been actively involved in Rajasthan Royals’ Cricket and Global Expansion verticals, along with the transformation of its Digital platforms.

Jake Lush McCrum

Chief Executive Officer at Rajasthan Royals

Dan Ginger is the SVP, Brand & Marketing at the ATP & WTA. In this role, Dan oversees the Tours’ social and digital platforms, brand development, creative and production as well as marketing servicing to members (Tournaments & Players).

Dan Ginger

ATP and WTA SVP Brand & Marketing

+12 years of experience working in Human Resources for PSV (Philips Sport Vereniging) Eindhoven, one of the "big three" in Eredivisie. Graduated in Human Resource Management from Avans University of Applied Sciences.

Peggy van Alem

Manager HR - PSV

Co-founder of LaSource, a sport consulting agency that helps start-ups grow their business. Former Account Director at NETCO Sports.

David Gonçalves

Co-founder & COO at LaSource

Founded Athletico Ventures in 2020 to help high profile athletes invest in the most promising Consumer, Impact and Sports & Media start-ups alongside top tier investors. Previously SVP Strategy at Lagardère Sports.

Arthur Bernard

Founder & General Partner at Athletico Ventures

Former Head of Research and Innovation at Paris Saint-Germain. Former Head of Athlete Monitoring at Fédération Française de Rugby (FFR). PhD in Applied Physiology and Performance at Université Claude Bernard Lyon 1.

Mathieu Lacome

Chief Performance & Analytics Officer at Parma Calcio 1913

25+ years of experience in the Sports, Entertainment and Sponsorship industries. Member of the Board (RCDeportivo A Coruña, Spanish Marketing Association) / ex-IMG & Lagardere Sports / Sport Business Professor (ESADE, IE, Escuela Real Madrid, LaLiga Business School) / Adv.Boards B+, BYS, SportIn, OWQLO

Carlos Canto

CEO at SPSG Consulting

Master in Sports Properties Management at Universitat Pompeu Fabra. Project Manager at ADESP and World Skate.

Oriol Martí Aguaron

Cap de Gabinet Regidoria Esports Ajuntament Barcelona



Martí Niubó Baqué

Director of Strategic Planning and Innovation of Sports Area - Barcelona City Council

Helping FC Porto as HR Manager since 2010. Former HR Manager at Lucio da Silva Azevedo e Filhos SA. Former HR Adviser at Chamartin SGPS SA

Hugo Esteves

HR Manager at FC Porto

A positive and self-motivated Editor with an excellent track record in marketing planning and new media currently mixing a passion for business with a love of sport, Specialties: Digital Publishing, Editing for print and online, Direct Marketing, Strategic Marketing Planning, Advertising & Branding, Business Journalism.

Aaron Gourley

Editor at fcbusiness Magazine

Colaborando con asesoramiento a emprendedores para la creación de empresas en Barcelona Activa desde 2009. Licenciado en Economía por la Universitat Pompeu Fabra.

Marcos Álvarez Lozano

Asesor Empresarial en Barcelona Activa

Licenciado en Derecho y en Periodismo por la Universidad Carlos III de Madrid. MBA en Dirección, Administración y Gestión de Empresas por ESEM. Experto en Marketing Digital y Community Management por la Universidad de Deusto. Apasionado del deporte, finalizó con honores el Máster en Derecho Deportivo impartido por la Universidad Europea de Madrid y la Escuela Real Madrid.

Gonzalo Jiménez Illana

Partner Communications Director en Above Sport

Experienced Executive Manager with a demonstrated history of working in the marketing and advertising industry. Strong entrepreneurship professional skilled in Marketing Management, Advertising, Sponsorship and Branding Strategy 360º.

Santi Cabrera Rëdel

Associate Professor UPF Barcelona School of Management

Amplia trayectoria como gestor de políticas públicas y privadas de deporte y actividad física.

Fabián Quesada Gómez

Director en ADESP Asociación del Deporte Español

A business senior leader with extensive experience in international corporations and different industries (Retail, Oil & Gas, Consultancy, Entertainment). Former CEO River Plate (ARG) (Winner of 13 national and international titles in the 2014-2019 period): In charge of all business and operational areas within the club. Former General Secretary at Federación Ecuatoriana de Fútbol.

Gustavo Silikovich

FIFA Consultant

Egresada en Administración y Dirección de Empresas en la Universidad Pontificia Comillas. Experta en diseño e implementación de proyectos de innovación estratégica.

Blanca García Agulló

Directora de Marketing y Patrocinio Deportivo - Federación Española de Surfing

Licenciado en Comunicación Audiovisual en la Universitat de les Illes Balears. 15 años de experiencia en Comunicación para distintos medios y organizaciones.

Luis Pomar

Media And Communications Manager at Real Federación Española de Vela

Doctorando en Ciencias de la Educación Física y del Deporte en la Universidad Politécnica de Madrid. Consultor de Calidad y Prevención. Apostando por la formación de calidad, los sistemas de gestión, el Software Libre y el trabajo cooperativo y colaborativo.

Guillermo Sanz Junoy

Transformación Digital y Sistema de Gestión FEDME



Patricia Viñals

Co-Founder & CEO FAIND



Marc Millet Solanellas

EVIX CO-Founder & CEO



Aitor Mier Pons

CEO at Omashu



Paolo Quagliotti

Founder & CPO - The Running Republic



Xavier Martinez López

Co-Founder & CEO at United Gamers

Multilingual, motivated, dynamic, versatile and diligent MSc Sports Management & Marketing graduate with hands-on business development, event organization, project management, marketing and sponsorship activation. Master in Football Business graduated from Johan Cruyff Institute.

Lukas Dorda

Online Learning Manager at Johan Cruyff Institute

Football Business Consultant specialised in projects related to strategic planning, international expansion, transaction support and facilities management for clubs and federations, both as an expert and as a project manager.

Guillermo Pérez Boloix

Co-Founder & COO at Four Nations Football Consulting / Master in Football Business from Johan Cruyff Institute

Partners

ORGANIZA

LEARNING PARTNER

SUPPORTING PARTNERS

OFFICIAL PARTNER

GLOBAL MEDIA PARTNER

ACCOMMODATION PARTNER

INDUSTRY PARTNER

CERVEZA OFICIAL

CAFE OFICIAL

MEDIA PARTNERS

APOYO INSTITUCIONAL

Institut Recerca de L'esport UAB

Sede

Antigua Fábrica Estrella Damm

Carrer del Rosselló, 515, Barcelona, España

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