Agenda

SPORTBIZ EUROPE es el punto de encuentro del sector de sports business, con un sello de networking calificado, en un ambiente descontracturado e inspirador. Un evento presencial que permitirá el networking en la ciudad de Barcelona y el acceso global a través de streaming. 4 días de contenido enfocado en los temas de tendencia de la industria, en innovación, transformación y en visualizar el futuro del mercado. 

WEB3 IN SPORTS

TENDENCIAS DE INVERSIÓN, BLOCKCHAIN, CRYPTO, NFTS, FAN TOKENS, SMART CAPITAL Y EXPANSIÓN

DIGITAL TRANSFORMATION

NUEVAS TECNOLOGÍAS APLICADAS AL NEGOCIO. PROCESOS Y PRODUCTOS DISRUPTIVOS. COMPETITIVIDAD Y VALOR AGREGADO

GLOBAL AUDIENCES

TENDENCIAS Y ESCENARIOS, ANÁLISIS, FRAGMENTACIÓN DE MERCADOS

INNOVACIÓN Y SPORTECH

ESPORTS, PERFORMANCE, SPORTS DATA, APUESTAS DEPORTIVAS, REVIEW, ESTADIOS INTELIGENTES. STARTUPS Y CASOS DE ÉXITO

INSPIRING BRANDS

PATROCINIO, VIDEO HIGHLIGHTS, FAN CONTENT, LICENCIAS Y RIGHT HOLDERS

SPORTS MANAGEMENT

DESAFÍOS Y OPORTUNIDADES PARA CLUBES, ASOCIACIONES, FEDERACIONES Y LIGAS DEPORTIVAS

Programa

Día 1

19:00 - 21:00

Welcome Cocktail

Día 2

09:00 - 09:30

Apertura

09:30 - 10:00

The Revival of the Sports Industry

How the sports industry survived and overcame the worst crisis in its history

10:00 - 10:45

Behind the Scenes: Winning over your audience

Novel platforms, formats and storytelling.

10:45 - 11:30

Lovemarks. Redefining Fan approach

How to foster quality relationships with the new generation

11:30 - 12:00

Coffee Break

12:00 - 12:45

Leveraging technology to drive value

How a refined IT strategy can empower the business

12:45 - 13:30

Esports Income revolution: Thinking out of the box

The growth and evolution of the Esports audience

13:30 - 14:15

Lunch break

14:15 - 15:00

Women's sports challenges

15:00 - 15:45

Inspiring Brands. Smart partnerships with innovative activations

Success stories and trends

15:45 - 16:15

Redefining Fan experience

The keys to scoring big in sportainment

16:15 - 16:30

Coffee Break

17:15 - 18:00

Conquering new markets

Global Business Strategy

18:45 - 19:30

After Networking

Día 3

09:00 - 09:45

Sportech Startups Showcase

09:45 - 10:15

Innovation in Extreme Sports: the next step

Taking risk to achieve the goal

10:15 - 10:45

Sports as a game changer

Sports Sponsorship. Brand, Value & Expansion

10:45 - 11:15

Coffee Break

11:15 - 12:00

Web3 in sports

The perks of the blockchain, a decentralized internet and how it stands to benefit the sports industry

12:00 - 12:30

Go-to-Metaverse strategies

Finding whole new ways to engage with audiences through immersive environments

12:30 - 13:00

Sports NFTs: Just the tip of the iceberg

Business and monetisation models beyond speculation. Use cases and utility for sports fans

Día 4

09:30 - 11:00

Field Visit: RCD Espanyol. Estrategia de Expansión Internacional

Bienvenida en el auditorio con una presentación a cargo de RCD Espanyol sobre la estrategia de expansión internacional del club. Luego un tour por el estadio.

11:00 - 16:00

FIELD VISITS / ONSITE FOCUSED WORKSHOPS

Speakers

Sports media professional with 16+ years of experience in live broadcast, programming and digital media. Former Editor in Chief at beIN SPORTS. Former TV and Digital Executive Producer at Manchester City.

Roger Brosel

Head of Content and Programming at LaLiga

+35 years’ experience working in sport. Former Managing Director for Tennis and Global Initiatives at Octagon during 26 years. Board Member at WTA for 11 years before being named as president in 2014.

Micky Lawler

President of the Women’s Tennis Association (WTA)

Part of FC Bayern since 2020, when he started as Brand Strategy Director, in charge of management of the FC Bayern brand and the development and implementation of a corresponding brand strategy. In January 2022, he was appointed as Marketing Director. Former Director, Global Sports Marketing at Audi AG (sponsors of FC Bayern since 2002)

Thomas Glas

Marketing Director at FC Bayern München

Sales, marketing and sponsorship executive, currently leading and working collaboratively with key internal stakeholders to successfully develop and bring integrated commercial solutions to Global Partners to leverage and maximise F1’s impact. Prior to F1, Katerina held various senior roles at Liverpool FC, Discovery Golf and CNN International Commercial.

Katerina Tornari

New Partnerships at Formula 1

17+ years’ experience as auditor, founder and consultant with global consultancy firms and sports organizations. Responsible for designing and overseeing the implementation of a modern risk management framework at FIFA. Also leading internal audits and supports the positioning of internal audit as trusted advisors in the organization.

Joern Schlimm

Senior Manager - Audit, Risk & Advisory at FIFA

Especialista en Marketing Deportivo con mas de 7 años de experiencia en FIBA. Ingeniero Quimico, MBA y MSA. Actualmente es responsable del desarrollo comercial de la familia FIBA con especial atención en el crecimiento sostenible del baloncesto en todo el mundo, estableciendo estrategias, construyendo nuevos activos y nuevas alianzas

Gustavo Arellano Jorge

Head Of Commercial Development at FIBA

Lic. en Ciencias Empresariales y MBA por ESADE. Responsable de strategic partnerships a nivel global. +18 años de experiencia en Management de instituciones académicas. Especializada en Strategic Management y Entrepreneurship de la industria deportiva.

Mariel Koerhuis

General Manager de Johan Cruyff Institute

Working in the Sports Business industry since his post graduate studies dealing with top properties in different sports at local and global level. Former Partnerships Director at AS Roma and former Head of Global Sponsorships & Events at bwin. At the ATP Tour since November 2020 as Chief Business Officer, Daniele leads the Brand & Marketing, Commercial, PR, Tech and Digital teams.

Daniele Sano

ATP Chief Business Officer

Head of Operations con más de 10 años de experiencia internacional en eventos importantes como Juegos Olímpicos, Campeonatos Mundiales, Copas del Mundo de la FIFA y Competiciones UEFA

Marely Flores

FIFA Senior Women's Tournaments Manager

Co-Founder of the Valencia CF Innovation Hub, the umbrella that collects all the innovative initiatives that take place within the club. FIFA Diploma in Club Management. Over 13 years of experience in tech and business roles.

Franco Segarra

Innovation Director at Valencia CF

Executive with +12 years of experience in the sports and entertainment industry. Former TelevisaUnivision, FC Bayern München, Club America and FC Barcelona. Graduate of the Sports Management Master and Global Sports Law Master from Columbia University in the City of New York.

Andrés Galicia Schwarz

Head of Content Marketing at Bundesliga

Chief Executive Officer at Servette Football Club 1890 SA. Vice-President at Servette Football Club Chênois Féminin. Member of the Association Counsil at Association Suisse de Football (ASF). Member of the Committee at Swiss Football League. Former Project Manager at UEFA. Graduated from FIFA/CIES International Programme in Sports Management.

Richard Feuz

CEO - Servette Football Club 1890 SA

Barcelona Activa es, desde los 80's, la agencia de promoción económica de Barcelona, responsable de impulsar la política económica y el desarrollo local para promover la mejora de la calidad de vida de la ciudadanía, fomentando el empleo, promoviendo el emprendimiento y dando apoyo a las empresas desde una perspectiva económica, ambiental y social

Felix Ortega

Director General - Barcelona Activa

Dan Ginger is the SVP, Brand & Marketing at the ATP & WTA. In this role, Dan oversees the Tours’ social and digital platforms, brand development, creative and production as well as marketing servicing to members (Tournaments & Players).

Dan Ginger

ATP and WTA SVP Brand & Marketing

Founder of HubIN.es. Co-founder of the sports innovation hub of the Real Club Celta de Vigo. Member of Board of Directors at Conector Startup Accelerator. MBA graduated from Universidad Intercontinental de la Empresa.

Lalo García

Cofundador CeltaLab 1923 - Real Club Celta de Vigo

Co-Founder of Fresh Snow, un servicio multiplataforma para ayudar a esquiadores a planificar el día perfecto en la nieve. Partner y UX Director en Living Crowdland. Snowboarder. Experto en estrategias digitales.

Mariano Peláez

CEO & Lead Designer - Fresh Snow

25+ years of experience in the Sports, Entertainment and Sponsorship industries. Member of the Board (RCDeportivo A Coruña, Spanish Marketing Association) / ex-IMG & Lagardere Sports / Sport Business Professor (ESADE, IE, Escuela Real Madrid, LaLiga Business School) / Adv.Boards B+, BYS, SportIn, OWQLO

Carlos Canto

CEO at SPSG Consulting



Marc Pons

Executive Director at Andorra Research + Innovation

Multilingual, motivated, dynamic, versatile and diligent MSc Sports Management & Marketing graduate with hands-on business development, event organization, project management, marketing and sponsorship activation. Master in Football Business graduated from Johan Cruyff Institute.

Lukas Dorda

Online Learning Manager at Johan Cruyff Institute

Consultor digital y de negocio. Más de 20 años de experiencia en el desarrollo de estrategias digitales para todo tipo de clientes locales y multinacionales. Fundador y CEO de Share Your Board. MBA Internacional egresado de la Universidad Ramon Llull

Koldo Ugarte

Partner & Head of Business - Living Crowdland

Licenciado en Derecho y en Periodismo por la Universidad Carlos III de Madrid. MBA en Dirección, Administración y Gestión de Empresas por ESEM. Experto en Marketing Digital y Community Management por la Universidad de Deusto. Apasionado del deporte, finalizó con honores el Máster en Derecho Deportivo impartido por la Universidad Europea de Madrid y la Escuela Real Madrid.

Gonzalo Jiménez Illana

Partner Communications Director en Above Sport

Rohn is a serial entrepreneur with over 15 years of experience as a founder and mentor to multiple startups after starting his career as a management consultant. Currently he is the co-founder of Berlin-based SportsTechX, the leading market intelligence company for all things related to sports and innovation.

Rohn Malhotra

Co-Founder - SporsTechX

Colaborando con asesoramiento a emprendedores para la creación de empresas en Barcelona Activa desde 2009. Licenciado en Economía por la Universitat Pompeu Fabra.

Marcos Álvarez Lozano

Asesor Empresarial en Barcelona Activa

Partners

ORGANIZA

LEARNING PARTNER

SUPPORTING PARTNERS

AEROLINEA OFICIAL

TRANSPORTE OFICIAL

CERVEZA OFICIAL

EXHIBITORS

MEDIA PARTNERS

APOYO INSTITUCIONAL

Sede

Antigua Fábrica Estrella Damm

Carrer del Rosselló, 515, Barcelona, España

Reserva alojamiento al mejor precio cerca del evento haciendo clic en el mapa. Día 1: Cocktail De Bienvenida. Día 2&3: Paneles Y Conferencias. Día 4: Workshops Onsite / Field Visits

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