Content

SPORTBIZEUROPE is the meeting point for the sports business sector, with a distinctive stamp of qualified networking, in a casual and inspiring atmosphere. 2-day event in the exciting Barcelona, focused in the hottest topics in the industry, in transformation, innovation and in foreseeing the market future. 

SPORTS CAPITAL

INVESTMENT TRENDS, BLOCKCHAIN, CRYPTOCURRENCIES, SMART CAPITAL, GROWTH

Digital Transformation

NEW TECHNOLOGIES APPLIED TO BUSINESS. DISRUPTIVE PRODUCTS AND PROCESS. ADDED VALUE AND COMPETITIVENESS

FAN EXPERIENCE

GLOBAL AUDIENCES, ARTIFICIAL INTELLIGENCE, MATCH DAY, TICKETING, ANALYTICS AND SPORTS FACILITIES

INNOVATION & SPORTECH

ESPORTS, PERFORMANCE, SPORTS DATA, BETTING, REVIEW, SMART STADIUMS, STARTUPS & SUCCESS STORIES

INSPIRING BRANDS

SPONSORSHIP, VIDEO HIGHLIGHTS, FAN CONTENT, LICENSES AND RIGHTS HOLDERS

BROADCASTING

STREAMING, OTT, ADAPTED CONTENT, NEW PLAYERS AND GLOBAL FANS

Program

Dia 1

09:15 - 09:45

Opening. Global Panorama of the Sports Industry. Picture of the five continents

Trends and perspectives. Opportunities and challenges.

09:45 - 10:30

Sports Capital. Sports Economics. New players in business.

Financing structures. Investment trends. Business numbers.

10:30 - 11:00

Digital Transformation. The Disruption of the Sport Business

New platforms, processes and products. Trends in tech development. Competitiveness and added value.

11:00 - 11:30

Coffee Break

11:30 - 12:00

Broadcasting. The future is now

How sport is consumed. Habits and behaviors. Streaming. OTT.

12:00 - 12:30

Fan Experience. Artificial intelligence applied to consumption

Use of data to create more personalized and memorable experiences.

12:30 - 13:00

Innovación y Sportech. Betting & Sportsdata

Sport Integrity vs. profitability. Taking control of the data.

13:00 - 14:30

Lunch

14:30 - 15:00

Fan Experience. Women's Football Numbers.

Business chart. Opportunities and Challenges. The creation of fans.

15:00 - 15:30

Innovation & Sportech. Technology applied to win

Sports performance. Strategies and processes to increase competitiveness. Costs vs profitability.

15:30 - 16:00

Sports Capital. Image rights exploitation

Individual and collective. Territories, duration & Platforms. Ambush Marketing.

16:00 - 16:30

Coffee Break

16:30 - 17:15

Inspiring Brands. New business in global football

Business development. Mix and new income sources

17:15 - 18:00

Fan Experience. The audience has no borders

The new fans. Contents that generate Engagement & loyalty.

Dia 2

10:00 - 11:00

Innovation & Sportech. eSports accelerated growth

The explosive growth of eSports. Monetization opportunities. The role of the Cryptocurrency. Regulation and expansion. Global Sponsorship and multicultural audiences.

11:00 - 11:45

Inspiring Brands. Creative and high-impact communication

Fan Content. Audience segmentation and message construction. Promise vs. Reality. Media Convergence. Success stories.

11:45 - 12:30

Sports Capital. The Leaders of the Future.

Most required profiles in the industry. Talent detection. Career development.

12:30 - 13:15

Innovation & Sportech. Startup cup Sportech

Finalists Pitch. Awards.

13:15 - 14:00

Sports Capital. Business Table: Crossing bridges between LATAM - EUROPE

Opportunities and challenges. The keys for developing business in Latin America.

Advisory Committee

Presidente Consejo Social UAB, Fundador grupo USP Hospitales, Ex VP FC Barcelona. Empresario healthcare, consultor y asesor de empresas, miembro de varios consejos, ámbito académico, mentor de emprendedores, filantropía. Autor de 4 libros, colaborador en otros 30 y columnista en periódicos como La Vanguardia, Marca, Expansión, El País.

Gabriel Masfurroll Lacambra

Presidente grupo Mi Tres Torres / Senior Advisor Deloitte España

Amplia trayectoria como gestor de políticas públicas y privadas de deporte y actividad física.

Fabián Quesada Gómez

Director en ADESP Asociación del Deporte Español

Lic. en Ciencias de la Información por la UAB, inició su carrera en los departamentos de prensa y comunicación del cuerpo diplomático de Canadá. Tras pasar por el dpto. de marketing de Grupo Prisa, se dedicó a la planificación, diseño y ejecución de eventos corporativos internacionales como senior Project Manager por más de 10 años. En 2009 entró como directora de comunicación y proyectos internacionales de Johan Cruyff Institute.

Cristina Pales

Director de Marketing de Johan Cruyff Institute

Entrepreneur, tech advisor, blockchain evangelist, public sector consultant, father of three and rugby man. Co-Founder and CEO in some tech startups

Josep M. Monti

CEO & Founder at ATRY.io & SportsTech BCN

Doctor - PhD, Ciencias de la Comunicación. Director en Olympic Studies Centre, Universitat Autònoma de Barcelona. Director del Master en Comunicación y Deporte Barça Innovation Hub-UAB.

Dr. Emilio Fernández Peña

Director del Institut de Recerca de l'Esport IRE-UAB / Dir. Master en Comunicación y Deporte Barça Innovation Hub-UAB

Licenciado en Derecho y en Periodismo por la Universidad Carlos III de Madrid. MBA en Dirección, Administración y Gestión de Empresas por ESEM. Experto en Marketing Digital y Community Management por la Universidad de Deusto. Apasionado del deporte, finalizó con honores el Máster en Derecho Deportivo impartido por la Universidad Europea de Madrid y la Escuela Real Madrid.

Gonzalo Jiménez Illana

Partner Communications Director en Above Sport

Argentina, residente en Ginebra. Lic. en Publicidad. Posgrado en e-Business y Mobile Marketing. +10 años de experiencia en desarrollo de negocios B2B con compañías globales; creación y ejecución de proyectos de marketing para +50 empresas.

Laura Cordeiro Jáuregui

Director & Co-founder at Good Morning Sports

Licenciado en Marketing (UCES). PDD en el IAE Business School; Diplomado Mkt. Deportivo, Postgrado "Derecho y Management del Deporte" UCA / FIFA / CIES. Dirigente Deportivo. Representante en Argentina de Johan Cruyff Institute.

Patricio Baigorrotegui

Director & Co-Founder at Good Morning Sports

Partners

ORGANIZA

GOLD SPONSOR

LEARNING PARTNER

OFFICIAL BEER

GLOBAL MEDIA PARTNER

Media Partners

APOYO INSTITUCIONAL

Institut Recerca de L'esport UAB

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