Content

SPORTBIZEUROPE is the meeting point for the sports business sector, with a distinctive stamp of qualified networking, in a casual and inspiring atmosphere. 2-day event in the exciting Barcelona, focused in the hottest topics in the industry, in transformation, innovation and in foreseeing the market future. 

If you have a Sports Startup and want to develop relationships with clientes, media, investors and expertes... get informed and participate at the Sports StartCUP! http://www.sportbizlatam.la/uploads/files/1578581158.pdf

SPORTS CAPITAL

INVESTMENT TRENDS, BLOCKCHAIN, CRYPTOCURRENCIES, SMART CAPITAL, GROWTH

Digital Transformation

NEW TECHNOLOGIES APPLIED TO BUSINESS. DISRUPTIVE PRODUCTS AND PROCESS. ADDED VALUE AND COMPETITIVENESS

FAN EXPERIENCE

GLOBAL AUDIENCES, ARTIFICIAL INTELLIGENCE, MATCH DAY, TICKETING, ANALYTICS AND SPORTS FACILITIES

INNOVATION & SPORTECH

ESPORTS, PERFORMANCE, SPORTS DATA, BETTING, REVIEW, SMART STADIUMS, STARTUPS & SUCCESS STORIES

INSPIRING BRANDS

SPONSORSHIP, VIDEO HIGHLIGHTS, FAN CONTENT, LICENSES AND RIGHTS HOLDERS

BROADCASTING

STREAMING, OTT, ADAPTED CONTENT, NEW PLAYERS AND GLOBAL FANS

Program

Day 1
Viaggio Espresso

08:15 - 09:15

Start of accreditation. Welcome Coffee.

Johan Cruyff Institute

09:15 - 09:45

Opening. Global Panorama of the Sports Industry. Picture of the five continents

Trends and perspectives. Opportunities and challenges.

Mariel Koerhuis General Manager at Johan Cruyff Institute
f1 euroleague gsic

09:45 - 10:15

Digital Transformation. The Disruption of the Sport Business

New platforms, processes and products. Trends in tech development. Competitiveness and added value.

Alex Ferrer Kristjansson Marketing and Communication at Euroleague Basketball | Digital and Innovation | Sports Management
Will Symon Global Partnerships at Formula 1
Iñigo Bonilla Barroso Director of Innovation and Business Development at GSIC powered by Microsoft
FIBA

10:15 - 10:45

Inspiring Brands. FIBA Commercial & Sponsorship strategy. The WorldCup Platform.

Trends, innovation and new marketing & commercial challenges.

Benjamin Kikwaki Head of Global Sponsorship Sales/EMEA at FIBA
Viaggio Espresso

10:45 - 11:30

Coffee Break

Sportradar

11:30 - 12:00

The Power of Data. Unlocking new levels of entertainment and revenues

A look at how OTT platforms can unlock the commercial value of data, from higher levels of entertainment and engagement through to relevant and seamless betting opportunities.

Felix Constantin Blank Director Digital Platforms at Sportradar
eurosport mediapro as

12:00 - 12:30

Broadcasting. The future is now

How sport is consumed. Habits and behaviors. Streaming. OTT.

Ignacio Arrola Commercial, Marketing & New Media Director at MEDIAPRO Group
Fernando Ruiz Álvarez Sports Editorial Senior Manager, Discovery Iberia
Lourdes Rebollo Torres Multimedia Chief Editor at AS
FIFA

12:30 - 13:00

Fan Experience. FIFA Digital Content

The keys to attract new audiences and position a new brand. The cases: Women's World Cup and The Best Awards

Alejandro Varsky Digital Communications at FIFA - Content Group Leader
Lunch

13:00 - 14:30

Lunch

14:30 - 15:00

Fan Experience. Women's Football Numbers.

Business chart. Opportunities and Challenges. The creation of fans.

Edgar Merino Vidangossy Director at Solo Cracks / Licensed agent specialized in women's football
ESPN

15:00 - 15:30

Broadcasting & Media. Applying method to the magic of storytelling - increasing ROI from your most powerful business asset

More content is being created than ever before, and the competition to win audiences' time has never been so fierce. How can brands create content that resonates with the right audience to produce the desired reaction?

Charlie Boss Commercial Director, Europe & Africa at ESPN
dazn prime spsg

15:30 - 16:15

Inspiring Brands. Sponsorship: A relationship channel with the different stakeholders

Source of Income Strategy, activation, sponsorship measurement, platforms and fan experience.

Carlos Canto CEO at SPSG Consulting / Member of the Board - Spanish Marketing Association
Esteve Calzada CEO at Prime Time Sport
Enrique Moreno Deckler Global Brand Director at LaLiga
Viaggio Espresso

16:15 - 16:45

Coffee Break

senn zertior hope

16:45 - 17:15

Sports Capital. Football Business development at global scale.

The development of sport as one of the fundamental axes for a country with more than 1,400 million people.

Julio Senn Partner & Director at SENN, FERRERO ASOCIADOS
Raul Respaldiza Mateos Founding Partner at ZERTIOR Sports & Entertainment
David Belenguer Group CEO and co-Founder at Hope Football Group

17:15 - 18:00

Fan Experience. The audience has no borders

The new fans. Contents that generate Engagement & loyalty.

DAMM

18:00 - 19:00

Networking After

Day 2
Viaggio Espresso

09:30 - 10:00

Start of accreditation. Welcome Coffee.

Hub23 Sportech

10:00 - 10:45

Innovation & Sportech. Startup cup Sportech

Pitch of the 5 finalists startups.

Barcelona Activa Ayuntamiento

10:45 - 11:15

Sports Capital. Sports Development. Barcelona city of sports and entrepreneurship.

turnerbundes

11:15 - 11:45

Sports Capital. Business development: Crossing bridges between LATAM - EUROPE

Opportunities and challenges. The keys for developing business in Latin America.

Daniel Martinez Senior Content Manager at DFL Digital Sports GmbH / Bundesliga
Leandro Petersen Marketing & Commercial Manager at Asociación del Fútbol Argentino (AFA)
Amir Somoggi Managing Director at Sports Value
Luis Nogaró Sports Marketing Director Turner International
Viaggio Espresso

11:45 - 12:15

Coffee Break

ADESP

12:15 - 12:45

Fan Experience Sports federations: Development, growth, audiences and opportunities.

Lluis López Leiro Manager at FEDME Spanish Federation of Mountain and Climbing Sports
Xavier Cherta General Secretary at Spanish Ice Sports Federation
Xavier Moyano Vijuesca Executive Director at World Roller Games 2019
unicef beko barca

12:45 - 13:15

Inspiring Brands. Sports Sponsorship. Brand, Value & Expansion

Aisha Al-Said Albella Head of Partnerships, Innovation and Knowledge at Barça Foundation
Silvia Sala Capdevila Specialist in Corporate Partnerships at UNICEF
Maria Bañeres Montia Partnerships Project Leader at Beko Global
Johan Cruyff Institute

13:15 - 14:00

Sports Capital. The Leaders of the Future.

Most required profiles in the industry. Talent detection. Career development.

Sebastian De Bruijn HR Strategy Manager at AFC Ajax
Dorukhan Acar Board member at Galatasaray SK
Ignacio Mas-Bagá CEO at Girona FC

Advisory Committee

Presidente Consejo Social UAB, Fundador grupo USP Hospitales, Ex VP FC Barcelona. Empresario healthcare, consultor y asesor de empresas, miembro de varios consejos, ámbito académico, mentor de emprendedores, filantropía. Autor de 4 libros, colaborador en otros 30 y columnista en periódicos como La Vanguardia, Marca, Expansión, El País.

Gabriel Masfurroll Lacambra

Presidente grupo Mi Tres Torres / Senior Advisor Deloitte España

Amplia trayectoria como gestor de políticas públicas y privadas de deporte y actividad física.

Fabián Quesada Gómez

Director en ADESP Asociación del Deporte Español

Lic. en Ciencias de la Información por la UAB, inició su carrera en los departamentos de prensa y comunicación del cuerpo diplomático de Canadá. Tras pasar por el dpto. de marketing de Grupo Prisa, se dedicó a la planificación, diseño y ejecución de eventos corporativos internacionales como senior Project Manager por más de 10 años. En 2009 entró como directora de comunicación y proyectos internacionales de Johan Cruyff Institute.

Cristina Pales

Director de Marketing de Johan Cruyff Institute

Entrepreneur, tech advisor, blockchain evangelist, public sector consultant, father of three and rugby man. Co-Founder and CEO in some tech startups

Josep M. Monti

CEO & Founder at ATRY.io & SportsTech BCN

Doctor - PhD, Ciencias de la Comunicación. Director en Olympic Studies Centre, Universitat Autònoma de Barcelona. Director del Master en Comunicación y Deporte Barça Innovation Hub-UAB.

Dr. Emilio Fernández Peña

Director del Institut de Recerca de l'Esport IRE-UAB / Dir. Master en Comunicación y Deporte Barça Innovation Hub-UAB

Licenciado en Derecho y en Periodismo por la Universidad Carlos III de Madrid. MBA en Dirección, Administración y Gestión de Empresas por ESEM. Experto en Marketing Digital y Community Management por la Universidad de Deusto. Apasionado del deporte, finalizó con honores el Máster en Derecho Deportivo impartido por la Universidad Europea de Madrid y la Escuela Real Madrid.

Gonzalo Jiménez Illana

Partner Communications Director en Above Sport

Argentina, residente en Ginebra. Lic. en Publicidad. Posgrado en e-Business y Mobile Marketing. +10 años de experiencia en desarrollo de negocios B2B con compañías globales; creación y ejecución de proyectos de marketing para +50 empresas.

Laura Cordeiro Jáuregui

Director & Co-founder at Good Morning Sports

Licenciado en Marketing (UCES). PDD en el IAE Business School; Diplomado Mkt. Deportivo, Postgrado "Derecho y Management del Deporte" UCA / FIFA / CIES. Dirigente Deportivo. Representante en Argentina de Johan Cruyff Institute.

Patricio Baigorrotegui

Director & Co-Founder at Good Morning Sports

Speakers

Identification, creation and commercialization of Formula 1 assets globally including intellectual property rights, digital inventory, hospitality assets, broadcast integration and branding as well as new initiatives such as F1TV (Formula 1's OTT platform), the global eSports series and Fan Festivals.

Will Symon

Global Partnerships at Formula 1

+10 years experience in international sports marketing, fundraising & brand marketing. Worked for/with governing bodies, brands, CSR initiatives & agencies. Proven track record of large scale projects leadership & multi-million sponsorship sales to global brands from various sectors.

Benjamin Kikwaki

Head of Global Sponsorship Sales/EMEA at FIBA

Expert in brand management and strategy, he has worked for companies such as Telefónica, Sanitas or Quirónsalud. Since his arrival in LaLiga in 2017 he has been in charge of the evolution of brand positioning, the creation of a new audiovisual communications environment and the creation of a research area (among other projects).

Enrique Moreno Deckler

Global Brand Director at LaLiga

Currently working as Head of Partnerships, Innovation and Knowledge at the Barça Foundation. Previously, she was an evaluation manager in the Ministry of Foreign Affairs and Cooperation of Spain, Manager of a public foundation, manager of interventions for development and Corporate Social Responsibility in ONGD, universities, companies and sub-state entities. Where? In Mexico, Morocco, Ecuador, Senegal and Spain.

Aisha Al-Said Albella

Head of Partnerships, Innovation and Knowledge at Barça Foundation

Media communications & marketing professional with over 15 years of experience across the Digital ecosystem and FIFA. Heading Digital Strategy for the FIFA World Cup and the Communications Strategy for FIFA Ballon d’Or and The Best FIFA Football Awards. Expertise in strategy, content, fan engagement and Media PR.

Alejandro Varsky

Digital Communications at FIFA - Content Group Leader



Maria Bañeres Montia

Partnerships Project Leader at Beko Global

Experienced Managing Director with a demonstrated history of working in the sports industry. Strong business development professional skilled in Negotiation, Business Planning, Entrepreneurship, Venture Capital, and Corporate Law. Manager at Arthur Andersen (1990-1998), General Manager at Real Madrid (1999-2002), Partner Garrigues Law Firm (2002-2010).

Julio Senn

Partner & Director at SENN, FERRERO ASOCIADOS

Lic. en Ciencias Empresariales y MBA por ESADE. Responsable de strategic partnerships a nivel global. +18 años de experiencia en Management de instituciones académicas. Especializada en Strategic Management y Entrepreneurship de la industria deportiva.

Mariel Koerhuis

General Manager at Johan Cruyff Institute

Experienced commercial, media and brand leader in the sports industry.

Charlie Boss

Commercial Director, Europe & Africa at ESPN

+10 years dedicated to the most vulnerable children, with experience in the field, research and building alliances.

Silvia Sala Capdevila

Specialist in Corporate Partnerships at UNICEF

Business strategist, digital economy expert & brand management specialist with a demonstrated more than 10 years history of working in the digital & (sports) media industry. Skilled in (digital) strategy, media, general management & marketing as well as luxury goods. Magister in International Business Administration from University of Vienna, Austria.

Felix Constantin Blank

Director Digital Platforms at Sportradar

With 16 years experience in Sports & Entertainment and in football clubs advisory, management and ownership roles. Ex Marketing and Commercial Officer at FC Barcelona (2002- 2007). Author of the sports marketing book "Show me the Money". At present he is the Chief Commercial Officer (interim) at Manchester City Football Club and Chairman at CE Sabadell FC

Esteve Calzada

CEO at Prime Time Sport



Lluis López Leiro

Manager at FEDME Spanish Federation of Mountain and Climbing Sports

Master of Science. PhD International Relations and Diplomacy. Content Marketing Strategist. Responsaible for creation, implementation, execution and evaluation of successful content marketing campaigns.

Daniel Martinez

Senior Content Manager at DFL Digital Sports GmbH / Bundesliga

25+ years of experience in the Sports, Entertainment and Sponsorship industries. Lead Strategy, Marketing, Organization Consulting projects in 23 countries. "Sports Business" professor (ESADE Business School, UE-Escuela Real Madrid, ISDE, Universidad Monterrey - Mexico, etc.). Sports industry business angel and advisor.

Carlos Canto

CEO at SPSG Consulting / Member of the Board - Spanish Marketing Association

Marketing, Commercial, Rights & Digital at MediaPro / beIN Sports / eSports / Ubeat

Ignacio Arrola

Commercial, Marketing & New Media Director at MEDIAPRO Group

Ex soccer player at Getafe CF and Real Betis Balompié. President at CD Tondela. MBA in Sports Management by European University Soccer Sports Director by RFEF. UEFA Pro Coach License

David Belenguer

Group CEO and co-Founder at Hope Football Group



Sebastian De Bruijn

HR Strategy Manager at AFC Ajax



Lourdes Rebollo Torres

Multimedia Chief Editor at AS



Xavier Moyano Vijuesca

Executive Director at World Roller Games 2019

Director Deportes en Eurosport Iberia. Grado en Periodismo. 25 años de experiencia en radio, medios digitales, televisión y OTT. Gran experiencia en narración de eventos deportivos. Programación, redes sociales, comunicación, digital, innovación.

Fernando Ruiz Álvarez

Sports Editorial Senior Manager, Discovery Iberia

Licenciado en Comunicación Social, con Diplomado y Programa Ejecutivo en Marketing Deportivo. Ex Gerente de Marketing de los clubes Banfield, Velez Sarsfield y Rosario Central, actual Sports Marketing Coordinator en UCES, Argentina.

Leandro Petersen

Marketing & Commercial Manager at Asociación del Fútbol Argentino (AFA)



Ignacio Mas-Bagá

CEO at Girona FC

Senior Director, Marketing and Communication

Alex Ferrer Kristjansson

Marketing and Communication at Euroleague Basketball | Digital and Innovation | Sports Management



Dorukhan Acar

Board member at Galatasaray SK



Xavier Cherta

General Secretary at Spanish Ice Sports Federation

Ejecutivo con más de 15 años de experiencia en la Industria Deportiva. Estrategias de sponsorship, branding, clubs´ globalization projects, financial viability and business planning.

Amir Somoggi

Managing Director at Sports Value

He has develop his professional career fully linked to the sports industry, working at different sports organizations, such as LaLiga where he has been managing and developing the CRM Strategy. He is currently working at the GSIC powered by Microsoft as the Director of Innovation and Biz Development

Iñigo Bonilla Barroso

Director of Innovation and Business Development at GSIC powered by Microsoft

Degree in Advertising, with over 15 year experience in sports & entertainment industry. Ex Marketing & Commercial Manager at Club Atlético River Plate

Luis Nogaró

Sports Marketing Director Turner International

Afronto este proyecto en el club verdiblanco con la intención de potenciar el valor de su marca para la consecución de mayores ingresos que ayuden al crecimiento deportivo de la institución, liderando una apuesta por una mayor profesionalización en busca de una diversificación en las vías de ingresos, que se antojan clave en el fútbol actual

Ramón Alarcón

Director & General Manager of Business at Real Betis Balompié

MBA. Entrepeneur, creative, self-demanding and business oriented. Raul has advised a wide range of football clubs and been involved as an expert consultant in a wide range of projects related to Stadium development processes both in Europe and Latam, includind the “new” Santiago Bernabéu Stadium, currently in progress.

Raul Respaldiza Mateos

Founding Partner at ZERTIOR Sports & Entertainment

Female Soccer representative with more than 50 players and some coaches from around the world, like Jenni Hermoso and Christiane Endler. Master International in Sport Management and Teacher of the Johan Cruyff Institute, Manager and Director of Sports Entities granted by the Rey Juan Carlos University of Madrid and Neurolinguistic.

Edgar Merino Vidangossy

Director at Solo Cracks / Licensed agent specialized in women's football

Partners

ORGANIZER

GOLD SPONSOR

LEARNING PARTNER

OFFICIAL BEER

SUPPORTING PARTNER

EXHIBITORS

GLOBAL MEDIA PARTNER

Media Partners

INSTITUTIONAL PARTNERS

Institut Recerca de L'esport UAB

Venue

Antigua Fábrica Estrella Damm

Carrer del Rosselló, 515, Barcelona, España

Book accommodation at the best price near the event by clicking on the map

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