Content

SPORTBIZEUROPE LIVE is the meeting point for the sports business sector, with a distinctive stamp of qualified networking, in a casual and inspiring atmosphere. A hybrid format which combines top quality international speakers & attendees and a face-to-face networking session in the exciting city of Barcelona. 2-day event focused in the hottest topics in the industry, in transformation, innovation and in foreseeing the market's future. 

SPORTS CAPITAL

INVESTMENT TRENDS, BLOCKCHAIN, CRYPTOCURRENCIES, SMART CAPITAL, GROWTH

DIGITAL TRANSFORMATION

NEW TECHNOLOGIES APPLIED TO BUSINESS. DISRUPTIVE PRODUCTS AND PROCESS. ADDED VALUE AND COMPETITIVENESS

GLOBAL AUDIENCES

TRENDS AND SCENARIOS, ANALYSIS, MARKET FRAGMENTATION

INNOVATION & SPORTECH

ESPORTS, PERFORMANCE, SPORTS DATA, BETTING, REVIEW, SMART STADIUMS, STARTUPS & SUCCESS STORIES

INSPIRING BRANDS

SPONSORSHIP, VIDEO HIGHLIGHTS, FAN CONTENT, LICENSES AND RIGHTS HOLDERS

BROADCASTING

STREAMING, OTT, ADAPTED CONTENT, NEW PLAYERS AND GLOBAL FANS

Program

Day 1
Ayuntamiento Barcelona

09:00 - 09:30

Opening

Felix Ortega Director General - Barcelona Activa
Johan Cruyff Institute

09:30 - 10:00

Sports Business Revolution

How the core business has changed allowing growth and diversification

Mariel Koerhuis General Manager at Johan Cruyff Institute
PSG - Paris Saint-Germain

10:15 - 10:45

The impact of Messi's arrival at PSG

Marc Armstrong Chief Partnerships Officer at Paris Saint-Germain
euroleague laliga

11:00 - 11:45

Fans & Sports Properties: a new emotional agreement

Full-time passion & content

Kimon Stefos Director Corporate Partnerships and Licensing Sales at Euroleague Basketball
Jorge de la Vega Commercial & Marketing Director at LaLiga
Johan Cruyff Institute

12:00 - 12:45

The Dream Team: High performance management

Learning and talent acquisition and retention. How to start a career and stand out in the Sports Business Industry.

Gustavo Silikovich FIFA Consultant
Hugo Esteves HR Manager at FC Porto
Peggy van Alem Manager HR - PSV
Guillermo Pérez Boloix Co-Founder & COO at Four Nations Football Consulting / Master in Football Business from Johan Cruyff Institute
Track160

13:00 - 13:30

Football Analytics For All League Levels - The Next Revolution

Eyal Ben-Ari CEO - Track160
NBA

14:00 - 14:30

The Next Generation of NBA Fan

Growing the NBA’s footprint in Europe through Hyper-localization and DTC

George Aivazoglou Vice-President, Head of Fan Engagement & DTC - Europe & Middle East at NBA
Lukas Dorda Online Learning Manager at Johan Cruyff Institute
Real Madrid

15:00 - 15:30

The start of a new era: The Next Stage

Julien Piwowar Responsible for Innovation at Real Madrid Next
Universidad Pompeu Fabra

15:45 - 16:15

Controlling the shots: new channels of sportcom for elite sports stars

Christopher Tulloch ASSOCIATE PROFESSOR UPF BARCELONA SCHOOL OF MANAGEMENT
ATP WTA

16:30 - 17:00

ATP & WTA – The journey to a fan-centric approach

Daniele Sano ATP Chief Business Officer
Dan Ginger ATP and WTA SVP Brand & Marketing
LaSource

17:15 - 18:00

Innovation & Sportech: Bringing to life the future of the fan and athlete experience

David Gonçalves Co-founder & COO at LaSource
Kyle Bunch VP Managing Director, Global Sports Venture Studio at R/GA
Arthur Bernard Founder & General Partner at Athletico Ventures
Mathieu Lacome Chief Performance & Analytics Officer at Parma Calcio 1913
Christian Lau Chief Technology Officer at Los Angeles Football Club (LAFC)
Professional Footballers Association

18:15 - 18:45

Sport industry moving forward: key challenges to tackle

Carlos Canto CEO at SPSG Consulting
Maheta Molango CEO – Professional Footballers' Association UK
DAMM

19:00 - 20:00

Networking After

Day 2
Barcelona Activa

10:00 - 10:45

Showcase Startups B-STEP

Marcos Álvarez Lozano Business Advisor at Barcelona Activa
Patricia Viñals Co-Founder & CEO FAIND
Marc Millet Solanellas EVIX CO-Founder & CEO
Aitor Mier Pons CEO at Omashu
Paolo Quagliotti Founder & CPO - The Running Republic
Xavier Martinez López Co-Founder & CEO at United Gamers
unicef barca laliga

11:00 - 11:45

Sports for good. The sports industry as a game changer for children.

Dra. Marta Segú i Estruch Executive Director at Fundació FC Barcelona
Michelle Mills Sport for Development (S4D) Researcher, UNICEF
Elena Montoro García Head of International Team – Strategic Management Corporate Social Responsibilty at Fundación LaLiga
Santi Cabrera Rëdel Associate Professor UPF Barcelona School of Management
Barcelona Activa Ayuntamiento

12:00 - 12:45

Barcelona Sports HUB

A collaborative and sigular project

Oriol Martí Aguaron Chief of Cabinet of Sports Area - Barcelona City Council
Martí Niubó Baqué Director of Strategic Planning and Innovation of Sports Area - Barcelona City Council
Rajasthan Royals

12:45 - 13:15

New business: an introduction to Cricket: Insights into the Indian Premier League

Jake Lush McCrum Chief Executive Officer at Rajasthan Royals
Aser Ventures

13:30 - 14:00

New funding sources for sports. Investment funds, private capital.

Sports Capital: Smart investments.

Massimo Marinelli Aser Ventures Executive Board Member - Leeds United Board Member
Gonzalo Jiménez Illana Partner Communications Director en Above Sport
Fórmula 1

14:15 - 14:45

Inspiring Brands: Value Led, Business Case Driven Partnerships

Barnaby Hampel New Business Manager at Formula 1
ADESP

15:00 - 15:45

Changing the Business through Digital Transformation

How federations are changing their management model

Fabián Quesada Gómez Director en ADESP Asociación del Deporte Español
Blanca García Agulló Directora de Marketing y Patrocinio Deportivo - Federación Española de Surfing
Guillermo Sanz Junoy Transformación Digital y Sistema de Gestión FEDME
Luis Pomar Media And Communications Manager at Real Federación Española de Vela
SSC Napoli

16:00 - 16:30

Bringing fans closer to their passion

Hernando Moncaleano Head of Special Projects at Amazon
Serena Salvione Chief International Development Officer at SSC Napoli

Speakers

Media and digital executive with 15 years of commercial, marketing and business strategy experience. In his role at NBA, Aivazoglou unifies all fan touchpoints across EME, including grassroots events, localized marketing, content and communications. Former VP Marketing & Analytics at Eurosport.

George Aivazoglou

Vice-President, Head of Fan Engagement & DTC - Europe & Middle East at NBA

Joined LaLiga in 2020, after +12 years at Real Madrid, where his last position was Head of Partnerships Activation. Sports Sponsorship expert.

Jorge de la Vega

Commercial & Marketing Director at LaLiga

Former Vice President, Global Marketing Partnerships & Emerging Markets - EMEA at NBA. Former Commercial Director at NFL (National Football League). Marc also worked for The Football Association from 1997 to 2007.

Marc Armstrong

Chief Partnerships Officer at Paris Saint-Germain

Responsible for leading R/GA Ventures’ sports innovation partnerships with industry leaders including Adidas, Angel City, Dick’s Sporting Goods, Fox Sports, Levy Restaurants, MLB, MLS, Los Angeles Dodgers, LAFC, UEFA, and Verizon. Member of the board of Advisors with the Pro Sports Assembly, a not-for-profit organization dedicated to driving greater diversity in professional sports leadership.

Kyle Bunch

VP Managing Director, Global Sports Venture Studio at R/GA

Working in the Sports Business industry since his post graduate studies dealing with top properties in different sports at local and global level. Former Partnerships Director at AS Roma and former Head of Global Sponsorships & Events at bwin. At the ATP Tour since November 2020 as Chief Business Officer, Daniele leads the Marketing, Commercial, PR, Digital and IT teams.

Daniele Sano

ATP Chief Business Officer

Lic. en Ciencias Empresariales y MBA por ESADE. Responsable de strategic partnerships a nivel global. +18 años de experiencia en Management de instituciones académicas. Especializada en Strategic Management y Entrepreneurship de la industria deportiva.

Mariel Koerhuis

General Manager at Johan Cruyff Institute

Working in the sports industry for +15 years. Joined Real Madrid Next in 2020 to develop the new entity as the hub of technology for the club. Ph.D. in Optimization & System Safety from the Université de Technologie de Troyes.

Julien Piwowar

Responsible for Innovation at Real Madrid Next

+20 years of senior leadership roles, growing businesses from zero to 10s of millions in ARR, for companies like HERE Mobility, Perion (NASDAQ: PERI), and Elbit Systems Ltd. Formerly a Fighter Pilot in the Israeli Air Force.

Eyal Ben-Ari

CEO - Track160

Co-Director of Club Management Program at FIFA. Adjunct Professor at LaLiga Business School. Former CEO of Real Mallorca and member of Baker McKenzie Advisory Board. Lawyer specialized in labor/employment law & sports law. Former football player at professional level for european clubs like F.C. Biel/Bienne, Atletico Madrid, Wacker Burghausen and Brighton & Hove Albion.

Maheta Molango

CEO – Professional Footballers' Association UK

Working at Formula 1 since 2017. Leading on an active sponsorship pipeline of 15-20 potential Global Partners and working across all aspects of the sales process.

Barnaby Hampel

New Business Manager at Formula 1

Dr. Marta Segú is the current Executive Director of Futbol Club Barcelona Foundation, being this her second stage at the Foundation, where she was working from 2006-2010 and she also hold the position of Executive Director. In the last 10 years, she has been Executive Director at Probitas Foundation of Grifols group.

Dra. Marta Segú i Estruch

Executive Director at Fundació FC Barcelona

Technology executive and strategist with experience managing multi-scale technology operations - Fortune 500, Multinational Enterprises, Professional Sports and Entertainment. As CTO, Christian's focus is on defining the technical vision of the organization, developing the strategy around the use of technology throughout our operation, and managing the implementation of technology.

Christian Lau

Chief Technology Officer at Los Angeles Football Club (LAFC)

Christopher Tulloch has a Ph.D. in Journalism from the Pompeu Fabra University in Barcelona as well as an M.A. in Japanese Studies from the University of Essex and a B.A. in English from York University. As a journalist, he is co-editor of the Catalan News Agency and has worked for various national and international media and has been editor for Spain and Portugal of the US-based European Press Survey.

Christopher Tulloch

ASSOCIATE PROFESSOR UPF BARCELONA SCHOOL OF MANAGEMENT

17 years of professional experience, first working in the field of foreign trade and international relations and later specialized in social action and corporate social responsibility.

Elena Montoro García

Head of International Team – Strategic Management Corporate Social Responsibilty at Fundación LaLiga

"Entering my 17th season in Euroleague Basketball, I had the pleasure to work in various positions like Team Services, Marketing and Business Development, getting experience in different aspects of sport business, like brand building, partnership sales, clients services, marketing activations and events management, to currently hold the position of the Director of Corporate Partnerships & Licensing Sales."

Kimon Stefos

Director Corporate Partnerships and Licensing Sales at Euroleague Basketball

Graduated from Bocconi in Business Administration, Marketing, Consultancy. Serena worked for Mastercard, managing the main sponsorships for the UEFA Champions League and the FIFA World Cup. Former Member of Juventus Partnerships & Sponsorships team. At SSC Napoli since 2016, developing the Club's internationalization strategy.

Serena Salvione

Chief International Development Officer at SSC Napoli

Hernando created and leads WW Amazon´s Fans 360 project that now include over 45 top partners within the world of professional sports, bringing them closer to their fans wherever they are. He is a seasoned general manager with over 10 years at Amazon where he has led different business across the UK, Italy and Spain. Hernando holds an MBA from London Business School.

Hernando Moncaleano

Head of Special Projects at Amazon

Barcelona Activa es, desde los 80's, la agencia de promoción económica de Barcelona, responsable de impulsar la política económica y el desarrollo local para promover la mejora de la calidad de vida de la ciudadanía, fomentando el empleo, promoviendo el emprendimiento y dando apoyo a las empresas desde una perspectiva económica, ambiental y social

Felix Ortega

Director General - Barcelona Activa

Michelle is a qualitative researcher with UNICEF Office of Research – Innocenti. In partnership with the Barça Foundation, her research looks at the powerful impact of Sport for Development (S4D) programs on children and youth around the world. Michelle holds an MA from Stanford University in International Education Administration and Policy Analysis.

Michelle Mills

Sport for Development (S4D) Researcher, UNICEF

Leading investment strategy for investment platform Aser Ventures. Prior to Aser: 15 years in Investment Banking in the City and Wall Street, latterly as Managing Director, Head of EMEA Media & Internet at UBS Investment Bank. Significant expertise in sports having led and executed successful M&A and capital markets transactions for MP & Silva, F1, Dorna, Infront, and Perform.

Massimo Marinelli

Aser Ventures Executive Board Member - Leeds United Board Member

Recently promoted to CEO of the Rajasthan Royals after having worked as the COO for three seasons. His excellent operational and leadership skills helped the franchise in scaling their business further by opting for a more structured approach. He has been actively involved in Rajasthan Royals’ Cricket and Global Expansion verticals, along with the transformation of its Digital platforms.

Jake Lush McCrum

Chief Executive Officer at Rajasthan Royals

Dan Ginger is the SVP, Brand & Marketing at the ATP & WTA. In this role, Dan oversees the Tours’ social and digital platforms, brand development, creative and production as well as marketing servicing to members (Tournaments & Players).

Dan Ginger

ATP and WTA SVP Brand & Marketing

+12 years of experience working in Human Resources for PSV (Philips Sport Vereniging) Eindhoven, one of the "big three" in Eredivisie. Graduated in Human Resource Management from Avans University of Applied Sciences.

Peggy van Alem

Manager HR - PSV

Co-founder of LaSource, a sport consulting agency that helps start-ups grow their business. Former Account Director at NETCO Sports.

David Gonçalves

Co-founder & COO at LaSource

Founded Athletico Ventures in 2020 to help high profile athletes invest in the most promising Consumer, Impact and Sports & Media start-ups alongside top tier investors. Previously SVP Strategy at Lagardère Sports.

Arthur Bernard

Founder & General Partner at Athletico Ventures

Former Head of Research and Innovation at Paris Saint-Germain. Former Head of Athlete Monitoring at Fédération Française de Rugby (FFR). PhD in Applied Physiology and Performance at Université Claude Bernard Lyon 1.

Mathieu Lacome

Chief Performance & Analytics Officer at Parma Calcio 1913

25+ years of experience in the Sports, Entertainment and Sponsorship industries. Member of the Board (RCDeportivo A Coruña, Spanish Marketing Association) / ex-IMG & Lagardere Sports / Sport Business Professor (ESADE, IE, Escuela Real Madrid, LaLiga Business School) / Adv.Boards B+, BYS, SportIn, OWQLO

Carlos Canto

CEO at SPSG Consulting

Master in Sports Properties Management at Universitat Pompeu Fabra. Project Manager at ADESP and World Skate.

Oriol Martí Aguaron

Chief of Cabinet of Sports Area - Barcelona City Council



Martí Niubó Baqué

Director of Strategic Planning and Innovation of Sports Area - Barcelona City Council

Helping FC Porto as HR Manager since 2010. Former HR Manager at Lucio da Silva Azevedo e Filhos SA. Former HR Adviser at Chamartin SGPS SA

Hugo Esteves

HR Manager at FC Porto

A positive and self-motivated Editor with an excellent track record in marketing planning and new media currently mixing a passion for business with a love of sport, Specialties: Digital Publishing, Editing for print and online, Direct Marketing, Strategic Marketing Planning, Advertising & Branding, Business Journalism.

Aaron Gourley

Editor at fcbusiness Magazine

Colaborando con asesoramiento a emprendedores para la creación de empresas en Barcelona Activa desde 2009. Licenciado en Economía por la Universitat Pompeu Fabra.

Marcos Álvarez Lozano

Business Advisor at Barcelona Activa

Licenciado en Derecho y en Periodismo por la Universidad Carlos III de Madrid. MBA en Dirección, Administración y Gestión de Empresas por ESEM. Experto en Marketing Digital y Community Management por la Universidad de Deusto. Apasionado del deporte, finalizó con honores el Máster en Derecho Deportivo impartido por la Universidad Europea de Madrid y la Escuela Real Madrid.

Gonzalo Jiménez Illana

Partner Communications Director en Above Sport

Experienced Executive Manager with a demonstrated history of working in the marketing and advertising industry. Strong entrepreneurship professional skilled in Marketing Management, Advertising, Sponsorship and Branding Strategy 360º.

Santi Cabrera Rëdel

Associate Professor UPF Barcelona School of Management

Amplia trayectoria como gestor de políticas públicas y privadas de deporte y actividad física.

Fabián Quesada Gómez

Director en ADESP Asociación del Deporte Español

A business senior leader with extensive experience in international corporations and different industries (Retail, Oil & Gas, Consultancy, Entertainment). Former CEO River Plate (ARG) (Winner of 13 national and international titles in the 2014-2019 period): In charge of all business and operational areas within the club. Former General Secretary at Federación Ecuatoriana de Fútbol.

Gustavo Silikovich

FIFA Consultant

Egresada en Administración y Dirección de Empresas en la Universidad Pontificia Comillas. Experta en diseño e implementación de proyectos de innovación estratégica.

Blanca García Agulló

Directora de Marketing y Patrocinio Deportivo - Federación Española de Surfing

Licenciado en Comunicación Audiovisual en la Universitat de les Illes Balears. 15 años de experiencia en Comunicación para distintos medios y organizaciones.

Luis Pomar

Media And Communications Manager at Real Federación Española de Vela

Doctorando en Ciencias de la Educación Física y del Deporte en la Universidad Politécnica de Madrid. Consultor de Calidad y Prevención. Apostando por la formación de calidad, los sistemas de gestión, el Software Libre y el trabajo cooperativo y colaborativo.

Guillermo Sanz Junoy

Transformación Digital y Sistema de Gestión FEDME



Patricia Viñals

Co-Founder & CEO FAIND



Marc Millet Solanellas

EVIX CO-Founder & CEO



Aitor Mier Pons

CEO at Omashu



Paolo Quagliotti

Founder & CPO - The Running Republic



Xavier Martinez López

Co-Founder & CEO at United Gamers

Multilingual, motivated, dynamic, versatile and diligent MSc Sports Management & Marketing graduate with hands-on business development, event organization, project management, marketing and sponsorship activation. Master in Football Business graduated from Johan Cruyff Institute.

Lukas Dorda

Online Learning Manager at Johan Cruyff Institute

Football Business Consultant specialised in projects related to strategic planning, international expansion, transaction support and facilities management for clubs and federations, both as an expert and as a project manager.

Guillermo Pérez Boloix

Co-Founder & COO at Four Nations Football Consulting / Master in Football Business from Johan Cruyff Institute

Partners

ORGANIZER

LEARNING PARTNER

SUPPORTING PARTNERS

OFFICIAL PARTNER

GLOBAL MEDIA PARTNER

ACCOMMODATION PARTNER

INDUSTRY PARTNER

OFFICIAL BEER

OFFICIAL COFFEE

MEDIA PARTNERS

INSTITUTIONAL PARTNERS

Institut Recerca de L'esport UAB

Venue

Antigua Fábrica Estrella Damm

Carrer del Rosselló, 515, Barcelona, España

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