Content

SPORTBIZ EUROPE is the meeting point for the sports business sector, with a distinctive stamp of genuine and qualified networking, bringing like minded professionals together in a casual and inspiring atmosphere. Set in the exciting city of Barcelona, SPORTBIZ EUROPE hosts face-to-face networking alongside digital streaming, allowing our global community to interact, engage and contribute in real time. A four day event focused on the hottest topics around innovation, digital transformation and market trends shaping the future of our sport.

FAN EXPERIENCE

MATCHDAY, TICKETING, ANALYTICS, SPORTS FACILITIES, CONNECTIVITY

INSPIRING BRANDS

VALUE SPONSORSHIPS, SPORTS BRANDING, IMPACTFUL CONTENT

CONTENT & PLATFORMS

GLOBAL FANS, OTT, CONTENT, HIGHLIGHTS, MONETIZATION & TRENDS

FAN ENGAGEMENT

THE NEW FAN, SPORTAINMENT TRENDS, NEW FORMATS

AI IN SPORTS

INNOVATION AND DISRUPTION. EFFICIENCY, CONTENT & ENGAGEMENT

INNOVATION & SPORTECH

SPORTS DATA, GAMING, SMART STADIUMS, STARTUPS & SUCCESS STORIES

Program

Day 1
Salts Terrasa Bar

19:00 - 21:00

WELCOME COCKTAIL: SALTS

Day 2
DAMM

09:00 - 09:30

CONGRESS OPENING

Reem Abdalazem Bossaty 2x Olympian, Coach & Mindset Expert
Johan Cruyff Institute

09:30 - 10:00

The Big Picture: The Future of the Sports Industry

Lukas Dorda Online Learning Manager at Johan Cruyff Institute
Trend - Euroleague - Union Berlin

10:00 - 10:45

Strategy Meets Story: Creating Content That Connects

Can Keyder Head of Social Media, Euroleague Basketball
Can Ulugtekin Founding Partner, TrendAgency
Alberto Doblaré International Communications Manager, FC Union Berlin
Amy Wanday Head of Brand & Marketing, Okapi Sports Network
SPORTBIZ EUROPE

10:45 - 11:15

Keynote Conference

COFFEE BREAK

11:15 - 11:45

Coffee Break

433 - substack - fiba

11:45 - 12:30

Beyond the Algorithm: Building Fan Communities Through Content

Daan Appel Senior Global Partnerships Manager, 433
Marcos García Alonso Head of Partnerships, Spain Substack
Esteban González 3x3 Digital Content Manager at FIBA
James Cavanagh EMEA Manager, Horizon3.ai
Johan Cruyff Institute

12:30 - 13:15

Decoding the New Fan: Beyond Traditional Engagement

Lunch Break

13:15 - 14:45

Lunch Break

Euroleague

14:45 - 15:15

EuroLeague: Growing the Game: Strategy, Challenges & Opportunities

Alex Ferrer Kristjansson Senior Director, Marketing and Communication at Euroleague Basketball
Club Atlético de Madrid

15:15 - 15:45

Going Global: How Technology Is Shaping the Next Era of Football

Alejandro Ugarrio Director of Atleti Lab & Deputy Director of Digital Development, Atlético de Madrid
Matheus Provinciali Head of Innovation & Entrepreneurship Manager at StartUB!
ESA - Moto GP - Bayern

15:45 - 16:30

Inside the Rights Holder Mindset: Rethinking Sponsorship Value

Borja de Altolaguirre Head of Sponsorship, MotoGP
Harry Unwin Head of Partnership Solutions & Insights FC Bayern München
Stuart Wareman Board Director European Sponsorship Association (ESA)
Olympics.com

16:30 - 17:00

From Engagement to Loyalty: Growing Sports Brands Digitally

Benny Bonsu Director of Daily Content, Olympic Channel Services, IOC
SPORTBIZ EUROPE

17:00 - 17:30

Keynote TBA

DAMM

17:30 - 18:30

Networking After

Day 3
B-STEP Barcelona

09:30 - 10:15

SHOWCASE B-step

SPORTBIZ EUROPE

10:15 - 11:00

Insights on the New Era of Influence in Sport

Mireia Cabañes Adaptive Surfing European Champion / Content Creator
Paula Leitón Olympic Champion Club Natació Atlètic-Barceloneta
Diana Cortés Influencer Marketing Expert
Rocio Ruiz Berdejo Business Development and Sustainability Director HELLO MONDAY
Badgie

11:00 - 11:15

From Sports Clubs to Superclubs: How AI Is Transforming the Future of Sports Management

COFFEE BREAK

11:15 - 11:45

Coffee Break

bbruce - badalona

11:45 - 12:15

More Than a Crest: The Evolution of Sports Identity

Paula Cruañas Head of Strategy, B-Bruce
Marc Serra Sallent Managing Director & Partner at CA Sports
NFL

12:15 - 12:45

The Remarkable Global Journey of the NFL: Global Expansion and the Rise of Flag Football

Martín Del Palacio Langer Content Lead Mundo NFL, NFL Official Spanish Platform
Brian Heinen Founder at Blockchain in Europe
SPORTBIZ EUROPE

12:45 - 13:15

Get Inspired: Shaping What’s Next in Sport

DAMM

13:15 - 14:00

Networking & Beer

Day 4
FC Barcelona

09:30 - 11:30

FIELD VISIT: FC BARCELONA IMMERSIVE MUSEUM TOUR

12:00 - 13:00

FIELD VISIT: TBA

Speakers

Can Keyder

Head of Social Media, Euroleague Basketball

Harry Unwin

Head of Partnership Solutions & Insights FC Bayern München

Benny Bonsu

Director of Daily Content, Olympic Channel Services, IOC

Daan Appel

Senior Global Partnerships Manager, 433

Stuart Wareman

Board Director European Sponsorship Association (ESA)

Martín Del Palacio Langer

Content Lead Mundo NFL, NFL Official Spanish Platform

Borja de Altolaguirre

Head of Sponsorship, MotoGP

Reem Abdalazem Bossaty

2x Olympian, Coach & Mindset Expert

Alejandro Ugarrio

Director of Atleti Lab & Deputy Director of Digital Development, Atlético de Madrid

Lukas Dorda

Online Learning Manager at Johan Cruyff Institute

Alberto Doblaré

International Communications Manager, FC Union Berlin

Marcos García Alonso

Head of Partnerships, Spain Substack

Can Ulugtekin

Founding Partner, TrendAgency

Paula Leitón

Olympic Champion Club Natació Atlètic-Barceloneta

Alex Ferrer Kristjansson

Senior Director, Marketing and Communication at Euroleague Basketball

Paula Cruañas

Head of Strategy, B-Bruce

Esteban González

3x3 Digital Content Manager at FIBA

Mireia Cabañes

Adaptive Surfing European Champion / Content Creator

Diana Cortés

Influencer Marketing Expert

Marc Serra Sallent

Managing Director & Partner at CA Sports

James Cavanagh

EMEA Manager, Horizon3.ai

Rocio Ruiz Berdejo

Business Development and Sustainability Director HELLO MONDAY

Amy Wanday

Head of Brand & Marketing, Okapi Sports Network

Brian Heinen

Founder at Blockchain in Europe

Marcos Álvarez Lozano

Business Advisor at Barcelona Activa

Matheus Provinciali

Head of Innovation & Entrepreneurship Manager at StartUB!

Aviv Levy Shoshan

Founder and CEO, Double Tap

Partners

ORGANIZA

LEARNING PARTNER

OFFICIAL PARTNER

OFFICIAL BEER

GLOBAL MEDIA PARTNER

INSIGHT PARTNER

AI PARTNER

OFFICIAL APPAREL

MEDIA PARTNER

SUSCRIBE