Content

SPORTBIZEUROPE is the meeting point for the sports business sector, with a distinctive stamp of qualified networking, in a casual and inspiring atmosphere. 2-day event in the exciting Barcelona, focused in the hottest topics in the industry, in transformation, innovation and in foreseeing the market future. 

SPORTS CAPITAL

INVESTMENT TRENDS, BLOCKCHAIN, CRYPTOCURRENCIES, SMART CAPITAL, GROWTH

Digital Transformation

NEW TECHNOLOGIES APPLIED TO BUSINESS. DISRUPTIVE PRODUCTS AND PROCESS. ADDED VALUE AND COMPETITIVENESS

FAN EXPERIENCE

GLOBAL AUDIENCES, ARTIFICIAL INTELLIGENCE, MATCH DAY, TICKETING, ANALYTICS AND SPORTS FACILITIES

INNOVATION & SPORTECH

ESPORTS, PERFORMANCE, SPORTS DATA, BETTING, REVIEW, SMART STADIUMS, STARTUPS & SUCCESS STORIES

INSPIRING BRANDS

SPONSORSHIP, VIDEO HIGHLIGHTS, FAN CONTENT, LICENSES AND RIGHTS HOLDERS

BROADCASTING

STREAMING, OTT, ADAPTED CONTENT, NEW PLAYERS AND GLOBAL FANS

Program

Day 1

09:15 - 09:45

Opening. Global Panorama of the Sports Industry. Picture of the five continents

Trends and perspectives. Opportunities and challenges.

09:45 - 10:30

Sports Capital. Sports Economics. New players in business.

Financing structures. Investment trends. Business numbers.

10:30 - 11:00

Digital Transformation. The Disruption of the Sport Business

New platforms, processes and products. Trends in tech development. Competitiveness and added value.

11:00 - 11:30

Coffee Break

11:30 - 12:00

Broadcasting. The future is now

How sport is consumed. Habits and behaviors. Streaming. OTT.

12:00 - 12:30

Fan Experience. Artificial intelligence applied to consumption

Use of data to create more personalized and memorable experiences.

12:30 - 13:00

Innovación y Sportech. Betting & Sportsdata

Sport Integrity vs. profitability. Taking control of the data.

13:00 - 14:30

Lunch

14:30 - 15:00

Fan Experience. Women's Football Numbers.

Business chart. Opportunities and Challenges. The creation of fans.

15:00 - 15:30

Innovation & Sportech. Technology applied to win

Sports performance. Strategies and processes to increase competitiveness. Costs vs profitability.

15:30 - 16:00

Sports Capital. Image rights exploitation

Individual and collective. Territories, duration & Platforms. Ambush Marketing.

16:00 - 16:30

Coffee Break

16:30 - 17:15

Inspiring Brands. New business in global football

Business development. Mix and new income sources

17:15 - 18:00

Fan Experience. The audience has no borders

The new fans. Contents that generate Engagement & loyalty.

Day 2

10:00 - 11:00

Innovation & Sportech. eSports accelerated growth

The explosive growth of eSports. Monetization opportunities. Global Sponsorship and multicultural audiences.

11:00 - 11:45

Inspiring Brands. Creative and high-impact communication

Fan Content. Audience segmentation and message construction. Promise vs. Reality. Media Convergence. Success stories.

11:45 - 12:30

Sports Capital. The Leaders of the Future.

Most required profiles in the industry. Talent detection. Career development.

12:30 - 13:15

Innovation & Sportech. Startup cup Sportech

Finalists Pitch. Awards.

13:15 - 14:00

Sports Capital. Business Table: Crossing bridges between LATAM - EUROPE

Opportunities and challenges. The keys for developing business in Latin America.

Advisory Committee

Presidente Consejo Social UAB, Fundador grupo USP Hospitales, Ex VP FC Barcelona. Empresario healthcare, consultor y asesor de empresas, miembro de varios consejos, ámbito académico, mentor de emprendedores, filantropía. Autor de 4 libros, colaborador en otros 30 y columnista en periódicos como La Vanguardia, Marca, Expansión, El País.

Gabriel Masfurroll Lacambra

Presidente grupo Mi Tres Torres / Senior Advisor Deloitte España

Amplia trayectoria como gestor de políticas públicas y privadas de deporte y actividad física.

Fabián Quesada Gómez

Director en ADESP Asociación del Deporte Español

Lic. en Ciencias de la Información por la UAB, inició su carrera en los departamentos de prensa y comunicación del cuerpo diplomático de Canadá. Tras pasar por el dpto. de marketing de Grupo Prisa, se dedicó a la planificación, diseño y ejecución de eventos corporativos internacionales como senior Project Manager por más de 10 años. En 2009 entró como directora de comunicación y proyectos internacionales de Johan Cruyff Institute.

Cristina Pales

Director de Marketing de Johan Cruyff Institute

Entrepreneur, tech advisor, blockchain evangelist, public sector consultant, father of three and rugby man. Co-Founder and CEO in some tech startups

Josep M. Monti

CEO & Founder at ATRY.io & SportsTech BCN

Doctor - PhD, Ciencias de la Comunicación. Director en Olympic Studies Centre, Universitat Autònoma de Barcelona. Director del Master en Comunicación y Deporte Barça Innovation Hub-UAB.

Dr. Emilio Fernández Peña

Director del Institut de Recerca de l'Esport IRE-UAB / Dir. Master en Comunicación y Deporte Barça Innovation Hub-UAB

Licenciado en Derecho y en Periodismo por la Universidad Carlos III de Madrid. MBA en Dirección, Administración y Gestión de Empresas por ESEM. Experto en Marketing Digital y Community Management por la Universidad de Deusto. Apasionado del deporte, finalizó con honores el Máster en Derecho Deportivo impartido por la Universidad Europea de Madrid y la Escuela Real Madrid.

Gonzalo Jiménez Illana

Partner Communications Director en Above Sport

Argentina, residente en Ginebra. Lic. en Publicidad. Posgrado en e-Business y Mobile Marketing. +10 años de experiencia en desarrollo de negocios B2B con compañías globales; creación y ejecución de proyectos de marketing para +50 empresas.

Laura Cordeiro Jáuregui

Director & Co-founder at Good Morning Sports

Licenciado en Marketing (UCES). PDD en el IAE Business School; Diplomado Mkt. Deportivo, Postgrado "Derecho y Management del Deporte" UCA / FIFA / CIES. Dirigente Deportivo. Representante en Argentina de Johan Cruyff Institute.

Patricio Baigorrotegui

Director & Co-Founder at Good Morning Sports

Speakers

Director Deportes en Eurosport Iberia. Grado en Periodismo. 25 años de experiencia en radio, medios digitales, televisión y OTT. Gran experiencia en narración de eventos deportivos. Programación, redes sociales, comunicación, digital, innovación.

Fernando Ruiz Álvarez

Sports Director at Eurosport Iberia

Media communications & marketing professional with over 15 years of experience across the Digital ecosystem and FIFA. Heading Digital Strategy for the FIFA World Cup and the Communications Strategy for FIFA Ballon d’Or and The Best FIFA Football Awards. Expertise in strategy, content, fan engagement and Media PR.

Alejandro Varsky

Digital Communications at FIFA - Content Group Leader

Business strategist, digital economy expert & brand management specialist with a demonstrated more than 10 years history of working in the digital & (sports) media industry. Skilled in (digital) strategy, media, general management & marketing as well as luxury goods. Magister in International Business Administration from University of Vienna, Austria.

Felix Constantin Blank

Director Digital Platforms at Sportradar

Marketing, Commercial, Rights & Digital at MediaPro / beIN Sports / eSports / Ubeat

Ignacio Arrola

Commercial, Marketing & New Media Director at MEDIAPRO Group

Senior Director, Marketing and Communication

Alex Ferrer Kristjansson

Marketing and Communication at Euroleague Basketball | Digital and Innovation | Sports Management

Identification, creation and commercialization of Formula 1 assets globally including intellectual property rights, digital inventory, hospitality assets, broadcast integration and branding as well as new initiatives such as F1TV (Formula 1's OTT platform), the global eSports series and Fan Festivals.

Will Symon

Global Partnerships at Formula 1

Lic. en Ciencias Empresariales y MBA por ESADE. Responsable de strategic partnerships a nivel global. +18 años de experiencia en Management de instituciones académicas. Especializada en Strategic Management y Entrepreneurship de la industria deportiva.

Mariel Koerhuis

Director at Johan Cruyff Institute

He has develop his professional career fully linked to the sports industry, working at different sports organizations, such as LaLiga where he has been managing and developing the CRM Strategy. He is currently working at the GSIC powered by Microsoft as the Director of Innovation and Biz Development

Iñigo Bonilla Barroso

Director of Innovation and Business Development at GSIC powered by Microsoft

Degree in Advertising, with over 15 year experience in sports & entertainment industry. Ex Marketing & Commercial Manager at Club Atlético River Plate

Luis Nogaró

Sports Marketing Director Turner International

Afronto este proyecto en el club verdiblanco con la intención de potenciar el valor de su marca para la consecución de mayores ingresos que ayuden al crecimiento deportivo de la institución, liderando una apuesta por una mayor profesionalización en busca de una diversificación en las vías de ingresos, que se antojan clave en el fútbol actual

Ramón Alarcón

Director & General Manager of Business at Real Betis Balompié

Licenciado en Comunicación Social, con Diplomado y Programa Ejecutivo en Marketing Deportivo. Ex Gerente de Marketing de los clubes Banfield, Velez Sarsfield y Rosario Central, actual Sports Marketing Coordinator en UCES, Argentina.

Leandro Petersen

Marketing & Commercial Manager at Asociación del Fútbol Argentino (AFA)

MBA. Entrepeneur, creative, self-demanding and business oriented. Ex Estate Development Director and Member of the Club Direction Committee at Real Madrid CF.

Raul Respaldiza Mateos

CEO at ZERTIOR Sports & Entertainment

Ejecutivo con más de 15 años de experiencia en la Industria Deportiva. Estrategias de sponsorship, branding, clubs´ globalization projects, financial viability and business planning.

Amir Somoggi

Managing Director at Sports Value

Female Soccer representative with more than 50 players and some coaches from around the world, like Jenni Hermoso and Christiane Endler. Master International in Sport Management and Teacher of the Johan Cruyff Institute, Manager and Director of Sports Entities granted by the Rey Juan Carlos University of Madrid and Neurolinguistic.

Edgar Merino Vidangossy

Director at Solo Cracks

Partners

ORGANIZER

GOLD SPONSOR

LEARNING PARTNER

OFFICIAL BEER

GLOBAL MEDIA PARTNER

Media Partners

INSTITUTIONAL PARTNER

Institut Recerca de L'esport UAB

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