Content

SPORTBIZ EUROPE is the meeting point for the sports business sector, with a distinctive stamp of genuine and qualified networking, bringing like minded professionals together in a casual and inspiring atmosphere. Set in the exciting city of Barcelona, SPORTBIZ EUROPE hosts face-to-face networking alongside digital streaming, allowing our global community to interact, engage and contribute in real time. A four day event focused on the hottest topics around innovation, digital transformation and market trends shaping the future of our sport.

FAN EXPERIENCE

MATCHDAY, TICKETING, ANALYTICS AND SPORTS FACILITIES

INSPIRING BRANDS

VIDEO HIGHLIGHTS, FAN CONTENT, LICENSES AND RIGHTS HOLDERS

CONTENT & PLATFORMS

STREAMING, OTT, ADAPTED CONTENT, NEW PLAYERS AND GLOBAL FANS

GLOBAL AUDIENCES

TRENDS AND SCENARIOS, ANALYSIS, MARKET FRAGMENTATION

SMART PARTNERSHIPS

SPONSORSHIP. ADDED VALUE AND COMPETITIVENESS. NEW TECHNOLOGIES APPLIED TO BUSINESS.

INNOVATION & WEB3

GAMING, BLOCKCHAIN, PERFORMANCE, SPORTS DATA, BETTING, REVIEW, SMART STADIUMS, STARTUPS & SUCCESS STORIES

Program

Day 1

19:00 - 21:00

Welcome Cocktail

Day 2

09:00 - 09:30

Opening

09:30 - 10:00

SPORTS INDUSTRY 2023: WHERE DO WE GO NOW

Mariel Koerhuis General Manager at Johan Cruyff Institute

10:00 - 10:45

THE BATTLE FOR FAN ATTENTION IN SPORTAINMENT

Benny Bonsu Director of Daily Content, Olympic Channel Services, IOC
Esteban González 3x3 Digital Content Manager at FIBA
María José Silva Trigo Head of LaLiga Experience and Activations

10:45 - 11:30

From Brand to Fan: Creativity and Fan experience changing the Game

Joe Hale CEO at Dragon Rouge

11:30 - 12:00

Coffee Break

12:00 - 12:45

INCOME REVOLUTION: NEW BUSINESS OUT-OFF-THE-BOX

Paola Perarnau Director of Marketing Strategy EMEA at The IRONMAN Group
Alex Ferrer Kristjansson Senior Director, Marketing and Communication at Euroleague Basketball
Yvan Lataste Head of Sports - Chief Business Development Officer at Newsbridge

12:45 - 13:30

ATHLETES TO POWER: LEADING ON AND OFF THE PITCH

Laia Talarn Marketing & Communication Director at Real Federación Española de Hockey
Albert Sala Moreno Marketing & Communication at Johan Cruyff Foundation
Olya Abasolo Ovtchinnikova Senior Athlete Communications & Digital Activation Manager at the International Olympic Committee
Clara Espar Llaquet Professional Waterpolo player, Club Esportiu Mediterrani. Olympian: Rio2016; Tokyo2020.
Reem Abdalazem Bossaty Sports Writer - Diario AS

13:30 - 14:15

Lunch Break

14:15 - 15:00

Harvest season: Women's Sports Reaping Results

Kim Fisher VP, International Business Development at Fanatics Inc.
Hugo Laborda Head of Global Sponsorships & Ambassadors at CUPRA
Quentin Paquelier Marketing and New Business General Director - Club América (México)
Richard Feuz President - Servette FC Chênois Féminin

15:00 - 15:45

Driving Innovation and Growth: towards a league-centralized business model

Thomas Torjusen Chief Digital Officer, Norwegian Professional Football League
Leander Monbaliu Partner and Chief Business Officer at LaSource

15:45 - 16:15

Kickoff to AI: Strategy and Execution of Bundesliga’s Digital Transformation

Björn Rosenthal Head of Product at Bundesliga / DFL Digital Sports

16:15 - 17:00

Sponsorship knows no boundaries: A multiverse of opportunities to seize

Judith Aldabó Partnerships Director at NYYC American Magic, Challenger in 37th America’s Cup

17:00 - 17:30

Take your seat: Next level experiences for fans

Ignacio Soriano Head of Events and Partnerships at FIBA
Pau Ruiz Aubanell Events, Teams & Promoters Manager at Circuit de Barcelona - Catalunya

17:30 - 18:00

PIONEERING THE FUTURE: Redefining the Sports Industry Landscape

Stephan Kandler Founder / Co-director at K-Challenge / CEO Orient Express Racing Team (shared position with Bruno Dubois)

18:00 - 19:30

After Networking

Day 3

09:15 - 10:00

B-STEP STARTUP SHOWCASE

Joan Pescador Project Manager at GroupB.live
Pierre Coisne CEO and Co-Founder - SLICE Athlete Services
Cayetano Tamayo Founder & CEO at VEXR
Rachele Sartirani Sports consultant & Project Manager at No Limits Collective
Marcos Álvarez Lozano Business Advisor at Barcelona Activa

10:00 - 10:30

Barcelona Sports Hub

10:30 - 11:15

Every challenge has a solution: Innovative tools moving the sports industry forward

11:15 - 11:30

Coffee Break

11:30 - 12:15

Hype to the extreme: Trending topics on Innovation & Sportech

12:15 - 13:00

GAMING GOES DEEP: ESPORTS & GEN Z CULTURE

Vincent Pereira Head of Esports at International Olympic Committee (IOC)
Gustavo Arellano Jorge Head Of Commercial Development at FIBA

13:00 - 13:45

Web3 digital disruption for the sports industry

Jordi Mompart Director of Research at FC Barcelona
Brian Heinen Founder at Blockchain in Europe

13:45 - 14:15

Rules, what rules? Reimagining the game

14:15 - 15:00

Networking

Day 4

09:30 - 11:00

Fundación Barcelona Capital Nàutica venue host of 37TH AMERICA'S CUP BARCELONA

The city's commitment to the blue economy. Sustainable economic impact and technological innovation by one of the largest sports events in the world.

Ignasi Armengol Managing Director - Fundació Barcelona Capital Náutica

12:00 - 13:30

Barça Immersive Tour

FC Barcelona’s Fan Engagement strategy through a new disruptive and interactive Museum.

Speakers

Global leader in sports, events and media. Director of Daily Content at the award winning Olympic Channel Services, IOC. In charge of all daily content on Olympics.com and Olympic Channel. Board of Director at Basketball England, former Head of Editorial for Women’s Sports at GiveMeSport. Current ambassador for UNESCO for #FitForLife Gender Equality and Global First Ladies Alliance.

Benny Bonsu

Director of Daily Content, Olympic Channel Services, IOC

Since mid-September 2021, Director of Research at Futbol Club Barcelona. Responsible for the strategy on Artificial Intelligence and Blockchain technologies. PhD, Physics graduated from Universitat Autónoma de Barcelona.

Jordi Mompart

Director of Research at FC Barcelona

Marketing specialist with over 13 years of experience within the sports and entertainment industry. Developing LALIGA's media rights landscape through fan experiences & marketing campaigns. Implementing activations with LALIGA's broadcasters worldwide. Master in Global Sports Marketing from LALIGA Business School.

María José Silva Trigo

Head of LaLiga Experience and Activations

As Head of Product at DFL Digital Sports, Björn Rosenthal leads the Bundesliga’s digital transformation by merging data analytics and customer feedback with user experience to create innovative products. He has a deep passion for the scaling potential of generative AI as well as agile development methodologies.

Björn Rosenthal

Head of Product at Bundesliga / DFL Digital Sports

17 years of experience accross different areas within Euroleague Basketball. including brand, marketing ticketing, digital, innovation, content, communication & PR and business intelligence. Leading a team of over 20 people in marketing and communications. Currently heading communications & PR, brand & marketing, digital, content & AV, and business intellgence & analytics.

Alex Ferrer Kristjansson

Senior Director, Marketing and Communication at Euroleague Basketball

With +15 years of international experience working in Marketing, Sports, Media and Sales, Sabrina joined G2 Esports full-time as COO after working with the organization since 2018. Co-Founder of Value of We. Former Head of Global Partnerships at Red Bull Media House.

Sabrina Ratih

Chief Operating Officer at G2 Esports

Ignacio is in charge of events and partnerships on a global scale for FIBA 3x3. This includes event sourcing with cities, agencies, and National Federations. In addition, he oversees the global sponsorships opportunities within FIBA 3x3 for all the event tiers; the FIBA 3x3 World Cup and the FIBA 3x3 World Tour, the top tier competition with over USD 5m in prizemoney for this 2023.

Ignacio Soriano

Head of Events and Partnerships at FIBA

Sports industry expert in Content Creation & Strategy. Former Global Head of Central Content Creation at Red Bull Media House. Former Executive at BBC Sport. Co-founder of the agency Rational Collective.

Sharon Fuller

Associate Vice-President of Content and Social in Europe and the Middle East - NBA

25-years international leadership experience in Higher Education Management and Talent Development, aligning executive challenges with corporate and institutional aims. Core Member of the Johan Cruyff Institute's Global Management Team, responsible for corporate strategy and execution by developing educational programs for sportspeople worldwide.

Mariel Koerhuis

General Manager at Johan Cruyff Institute

Developer of the Sports rights holders vertical at Newsbridge since 2018, working with sports properties like French Football Federation, International Handball Federation, French Rugby Federation, French Basketball Federation and clubs like Olympique de Marseille, Bayer 04 Leverkusen and Lille Olympique Sporting Club (LOSC).

Yvan Lataste

Head of Sports - Chief Business Development Officer at Newsbridge

25 years’ experience in the sports industry, having held senior roles at organisations such as The FA, TEAM Marketing (working on UEFA Champions League), Match Hospitality (FIFA’s Official Hospitality Rights Holder for FWC) and Endeavor/ IMG. Kim’s remit at Fanatics includes new business development outside of the US and working with elite partners across the sports world.

Kim Fisher

VP, International Business Development at Fanatics Inc.

Member of the Association Counsil at Association Suisse de Football (ASF). Member of the Committee at Swiss Football League. Former Project Manager at UEFA. Graduated from FIFA/CIES International Programme in Sports Management.

Richard Feuz

President - Servette FC Chênois Féminin

Chief Executive Officer of Dragon Rouge since 2017, where he started as Director for Corporate Branding and Communications in 2007. Former Business Development Director at Brandsmiths.

Joe Hale

CEO at Dragon Rouge

2008 Oympic Fencer. Former Canadian Olympic Committee Commission Member & Program Manager for Athlete Relations & Marketing. M.A. in Olympic Studies graduated from the German Sport University Cologne.

Olya Abasolo Ovtchinnikova

Senior Athlete Communications & Digital Activation Manager at the International Olympic Committee

Over 10 years of experience in digital and social media activities. Former Global Head of Digital at Amaury Sport Organisation (ASO). Currently at the IOC contributing to the development of virtual sports alongside International Federations and publishers while engaging with gaming communities.

Vincent Pereira

Head of Esports at International Olympic Committee (IOC)

Over 12 years of experience in the Sports industry within sports marketing, and customer loyalty. Former Sports Marketing and Retail manager at Nike EMEA. Graduated in Economics and English Studies from Universitat de Barcelona.

Paola Perarnau

Director of Marketing Strategy EMEA at The IRONMAN Group

Digital & Content Lead at Premier Padel, the official professional padel tour governed by the International Padel Federation (FIP) and backed by the Professional Padel Association (PPA).

Yasmine Akki

Digital & Content Lead at Premier Padel

Councilor of the District of Les Corts, together with the council of the District of Sant Martí. Born in Barcelona in 1975, David has a degree in Law from the UB. His professional career has been linked to the field of law at a private level and with Barcelona City Council, where he has had various roles and responsibilities.

David Escudé Rodríguez

Sports City Councillor at Ajuntament de Barcelona

Specialist in Sports Marketing with more than 9 years of experience in FIBA. Chemical Engineer, MBA and MSA. Currently responsible for the commercial development of the FIBA family with a focus on the sustainable growth of basketball around the world, establishing strategies, building new assets and new alliances.

Gustavo Arellano Jorge

Head Of Commercial Development at FIBA

Master Degree in Sports Management, with special attention to sports marketing at Johan Cruyff Institute. Graduated in International Business Economics at the Universitat Pompeu Fabra (Barcelona). As a high performance athlete in Judo, Laia represented Spain in international events.

Laia Talarn

Marketing & Communication Director at Real Federación Española de Hockey

Founder of the sports technology K-Challenge, Stephan Kandler, who has built up solid sailing experience over the last three decades, is one of the key figures in international sailing. He once again undertakes a 2nd America's Cup campaign with the same desire. And broader ambitions, beyond the competition.

Stephan Kandler

Founder / Co-director at K-Challenge / CEO Orient Express Racing Team (shared position with Bruno Dubois)

Expert in partnerships, sponsorship, events, collaborations focusing in Europe and the US. International Business Economics graduate from Universitat Pompeu Fabra - Barcelona. Former Sponsorship & Events Director at Hispano Suiza. Over 5 years of experience working for the sports industry.

Judith Aldabó

Partnerships Director at NYYC American Magic, Challenger in 37th America’s Cup

Journalist, Diario AS USA. Two-time Egypt Olympian, Artistic Swimming. Over 7 years of coaching internationally. Former Assistant Coach USA Synchro. Creative writer & athlete mentor.

Reem Abdalazem Bossaty

Sports Writer - Diario AS

Developing Global CUPRA Sponsorship with partners like FC Barcelona, World Padel Tour, International Padel Federation, Formula-E, Extreme-E, KOI Squad, Exponential Experience, Primavera Sound, Boiler Room & Ambasadors. Master in Sport Management graduated from Johan Cruyff Institute. Former Social Media & Sponsoring at SEAT.

Hugo Laborda

Head of Global Sponsorships & Ambassadors at CUPRA

Assisting a variety of stakeholders, from rightsholders and broadcasters to tech companies and start-ups in their challenge to navigate a rapidly changing and professionalising sports & media landscape. Former Chief Business Officer & Head of Legal of Belgian Pro League.

Leander Monbaliu

Partner and Chief Business Officer at LaSource

Experienced Head Of Media and Chief Digital Officer with a demonstrated history of working in the sports industry. Skilled in Marketing Management, Digital Strategy, Coaching, Event Management, and Journalism. Working with league solutions for over 12 years. Part of Norwegian Professional Football League since 2013.

Thomas Torjusen

Chief Digital Officer, Norwegian Professional Football League

Master in Sports Management graduated from Johan Cruyff Institute. Responsible for planning and management of the track calendar, as well as all the spaces / areas of the Circuit. In charge of operation tasks to achieve all the items needed to provide a successful event for the customer.

Pau Ruiz Aubanell

Events, Teams & Promoters Manager at Circuit de Barcelona - Catalunya

Brian is a director of project development and commercializing products and platforms. Working in blockchain and the web3 space since 2013, he is a veteran of blockchain integration strategies and consumer behavior experiences. He is the founder of Blockchain in Europe group, Local Producer Ltd., and played American football at the Ohio State University.

Brian Heinen

Founder at Blockchain in Europe

Former Spain National Team Water Polo player, European Champion, World Cup and Olympics Runner-up. Event Management specialist with a Bachelor's Degree in Tourism from Universidad Autónoma de Barcelona and a Master's in Protocol and Organization of Events from Universidad Europea.

Clara Espar Llaquet

Professional Waterpolo player, Club Esportiu Mediterrani. Olympian: Rio2016; Tokyo2020.

Master degree in Sports’ Law and Economics from the CDES in Limoges. MBA in Sports Management from the Real Madrid Graduate School. Experience in sports marketing in European clubs such as Real Madrid CF and the Parisian club Red Star FC. Joined Club America in 2015 as Communications and Marketing Director. In 2019, he was hired by Facebook (now Meta) to be the Sports Partnerships Manager in LATAM North Cone. In 2022 he came back to Club América as Marketing and New Business General Director.

Quentin Paquelier

Marketing and New Business General Director - Club América (México)

Master Degree in Sports Communication from Universitat Ramón Llull. Working in different position at FIBA since 2015. Currently creating content that engages, informs and enlarges FIBA 3x3's digital audience from all around the world.

Esteban González

3x3 Digital Content Manager at FIBA

Multilingual, motivated, dynamic, versatile and diligent MSc Sports Management & Marketing graduate with hands-on business development, event organization, project management, marketing and sponsorship activation. Master in Football Business graduated from Johan Cruyff Institute.

Lukas Dorda

Online Learning Manager at Johan Cruyff Institute

Managing Director of Barcelona Capital Nautica, a public foundation facilitating the local organization of America's Cup and leveraging a blue legacy in Barcelona and Catalonia.

Ignasi Armengol

Managing Director - Fundació Barcelona Capital Náutica

Olympic athlete representing Spain in field hockey at the Olympic Games in Athens 2004 and Beijing 2008. International Master in Sport Management graduated from Johan Cruyff Institute. In charge of Marketing & Communication at the Johan Cruyff Foundation since 2017.

Albert Sala Moreno

Marketing & Communication at Johan Cruyff Foundation

Digital and Business Consultant with over 20 years of experience in developing digital strategies for several brands, specializing in Sportstech companies. Founder and CEO of Share Your Board. International MBA graduated from Universidad Ramon Llull

Koldo Ugarte

Managing Director - Crowdland

No Limits Collective is a creative studio and talent house specializing in Urban Culture. Their expertise lies in the intersection of music, sports, and lifestyle. Street Football X Barcelona defines itself as “not just a football community”, but an artistic project. The platform is a celebration of football, where boys and girls come together to share their passion while immersing themselves in the beautiful game.

Rachele Sartirani

Sports consultant & Project Manager at No Limits Collective

Leading the most advanced open road simulator in rallying enviroment on PC platform. Group B is a Rally Simulator focus in car physics. A complete and realistic driving experience in the golden age of rallying.

Joan Pescador

Project Manager at GroupB.live

SLICE aims to empower individual athletes by alleviating the financial burden associated with travel logistics and general expenses. The start-up brings about a paradigm change for up-and-coming athletes through its Athlete Services platform

Pierre Coisne

CEO and Co-Founder - SLICE Athlete Services

5+ years of experience looking at modern innovation management for future-proof organizations. Versed Deep Tech Developer ( AI & Blockchain). Agile Product Development with Scrum applied Design Thinking and Customer Discovery.

Cayetano Tamayo

Founder & CEO at VEXR

Master in Sports Management graduated from Universitat Ramon Llull. Management Assistant at ADECAFF (Association of Businesses of Catalonia for Physical Activity and Fitness).

Pedro Rodellar Martínez

Director - SAEE, Servei d'Assessorament a Entitats Esportives

Collaborating with advice to entrepreneurs for the creation of companies in Barcelona Activa since 2009. Degree in Economics from the Universitat Pompeu Fabra.

Marcos Álvarez Lozano

Business Advisor at Barcelona Activa

Partners

ORGANIZER

LEARNING PARTNER

SUPPORTING PARTNERS

CONFERENCE PARTNERS

GLOBAL MEDIA PARTNER

ACCOMMODATION PARTNER

TRAVEL PARTNER

MOBILITY PARTNER

OFFICIAL BEER

INSIGHT PARTNERS

INDUSTRY PARTNERS

EXHIBITORS

MEDIA PARTNERS

INSTITUTIONAL PARTNERS

Venue

Antigua Fábrica Estrella Damm

Carrer del Rosselló, 515, Barcelona, España

Book accommodation at the best price near the event by clicking on the map. Day 1: Networking Welcome Cocktail Day 2&3: Panels & Conferences. Day 4: Field Visits / Onsite Workshops

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