Content
SPORTBIZEUROPE is the meeting point for the sports business sector, with a distinctive stamp of qualified networking, in a casual and inspiring atmosphere. 2-day event in the exciting Barcelona, focused in the hottest topics in the industry, in transformation, innovation and in foreseeing the market future.
SPORTS CAPITAL
INVESTMENT TRENDS, BLOCKCHAIN, CRYPTOCURRENCIES, SMART CAPITAL, GROWTH
Digital Transformation
NEW TECHNOLOGIES APPLIED TO BUSINESS. DISRUPTIVE PRODUCTS AND PROCESS. ADDED VALUE AND COMPETITIVENESS
FAN EXPERIENCE
GLOBAL AUDIENCES, ARTIFICIAL INTELLIGENCE, MATCH DAY, TICKETING, ANALYTICS AND SPORTS FACILITIES
INNOVATION & SPORTECH
ESPORTS, PERFORMANCE, SPORTS DATA, BETTING, REVIEW, SMART STADIUMS, STARTUPS & SUCCESS STORIES
INSPIRING BRANDS
SPONSORSHIP, VIDEO HIGHLIGHTS, FAN CONTENT, LICENSES AND RIGHTS HOLDERS
BROADCASTING
STREAMING, OTT, ADAPTED CONTENT, NEW PLAYERS AND GLOBAL FANS
Program
09:15 - 09:45
Opening. Global Panorama of the Sports Industry. Picture of the five continents
Trends and perspectives. Opportunities and challenges.
09:45 - 10:30
Sports Capital. Sports Economics. New players in business.
Financing structures. Investment trends. Business numbers.
10:30 - 11:00
Digital Transformation. The Disruption of the Sport Business
New platforms, processes and products. Trends in tech development. Competitiveness and added value.
11:00 - 11:30
Coffee Break
11:30 - 12:00
Broadcasting. The future is now
How sport is consumed. Habits and behaviors. Streaming. OTT.
12:00 - 12:30
Fan Experience. Artificial intelligence applied to consumption
Use of data to create more personalized and memorable experiences.
12:30 - 13:00
Innovación y Sportech. Betting & Sportsdata
Sport Integrity vs. profitability. Taking control of the data.
13:00 - 14:30
Lunch
14:30 - 15:00
Fan Experience. Women's Football Numbers.
Business chart. Opportunities and Challenges. The creation of fans.
15:00 - 15:30
Innovation & Sportech. Technology applied to win
Sports performance. Strategies and processes to increase competitiveness. Costs vs profitability.
15:30 - 16:00
Sports Capital. Image rights exploitation
Individual and collective. Territories, duration & Platforms. Ambush Marketing.
16:00 - 16:30
Coffee Break
16:30 - 17:15
Inspiring Brands. New business in global football
Business development. Mix and new income sources
17:15 - 18:00
Fan Experience. The audience has no borders
The new fans. Contents that generate Engagement & loyalty.
10:00 - 11:00
Innovation & Sportech. eSports accelerated growth
The explosive growth of eSports. Monetization opportunities. The role of the Cryptocurrency. Regulation and expansion. Global Sponsorship and multicultural audiences.
11:00 - 11:45
Inspiring Brands. Creative and high-impact communication
Fan Content. Audience segmentation and message construction. Promise vs. Reality. Media Convergence. Success stories.
11:45 - 12:30
Sports Capital. The Leaders of the Future.
Most required profiles in the industry. Talent detection. Career development.
12:30 - 13:15
Innovation & Sportech. Startup cup Sportech
Finalists Pitch. Awards.
13:15 - 14:00
Sports Capital. Business Table: Crossing bridges between LATAM - EUROPE
Opportunities and challenges. The keys for developing business in Latin America.
Advisory Committee
Presidente Consejo Social UAB, Fundador grupo USP Hospitales, Ex VP FC Barcelona. Empresario healthcare, consultor y asesor de empresas, miembro de varios consejos, ámbito académico, mentor de emprendedores, filantropía. Autor de 4 libros, colaborador en otros 30 y columnista en periódicos como La Vanguardia, Marca, Expansión, El País.
Gabriel Masfurroll Lacambra
Presidente grupo Mi Tres Torres / Senior Advisor Deloitte España
Lic. en Ciencias de la Información por la UAB, inició su carrera en los departamentos de prensa y comunicación del cuerpo diplomático de Canadá. Tras pasar por el dpto. de marketing de Grupo Prisa, se dedicó a la planificación, diseño y ejecución de eventos corporativos internacionales como senior Project Manager por más de 10 años. En 2009 entró como directora de comunicación y proyectos internacionales de Johan Cruyff Institute.
Cristina Pales
Director de Marketing de Johan Cruyff InstituteDr. Emilio Fernández Peña
Director del Institut de Recerca de l'Esport IRE-UAB / Dir. Master en Comunicación y Deporte Barça Innovation Hub-UAB
Licenciado en Derecho y en Periodismo por la Universidad Carlos III de Madrid. MBA en Dirección, Administración y Gestión de Empresas por ESEM. Experto en Marketing Digital y Community Management por la Universidad de Deusto. Apasionado del deporte, finalizó con honores el Máster en Derecho Deportivo impartido por la Universidad Europea de Madrid y la Escuela Real Madrid.
Gonzalo Jiménez Illana
Partner Communications Director en Above SportLaura Cordeiro Jáuregui
Director & Co-founder at Good Morning SportsPartners
ORGANIZA
GOLD SPONSOR
LEARNING PARTNER
OFFICIAL BEER
GLOBAL MEDIA PARTNER
Media Partners
APOYO INSTITUCIONAL
SUSCRIBE
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