SPORTBIZEUROPE is the meeting point for the sports business sector, with a distinctive stamp of qualified networking, in a casual and inspiring atmosphere. 2-day event in the exciting Barcelona, focused in the hottest topics in the industry, in transformation, innovation and in foreseeing the market future.
If you have a Sports Startup and want to develop relationships with clientes, media, investors and expertes... get informed and participate at the Sports StartCUP! http://www.sportbizlatam.la/uploads/files/1578581158.pdf
INVESTMENT TRENDS, BLOCKCHAIN, CRYPTOCURRENCIES, SMART CAPITAL, GROWTH
NEW TECHNOLOGIES APPLIED TO BUSINESS. DISRUPTIVE PRODUCTS AND PROCESS. ADDED VALUE AND COMPETITIVENESS
GLOBAL AUDIENCES, ARTIFICIAL INTELLIGENCE, MATCH DAY, TICKETING, ANALYTICS AND SPORTS FACILITIES
ESPORTS, PERFORMANCE, SPORTS DATA, BETTING, REVIEW, SMART STADIUMS, STARTUPS & SUCCESS STORIES
SPONSORSHIP, VIDEO HIGHLIGHTS, FAN CONTENT, LICENSES AND RIGHTS HOLDERS
STREAMING, OTT, ADAPTED CONTENT, NEW PLAYERS AND GLOBAL FANS
08:15 - 09:15
09:15 - 09:45
Trends and perspectives. Opportunities and challenges.
09:45 - 10:15
New platforms, processes and products. Trends in tech development. Competitiveness and added value.
10:15 - 10:45
Trends, innovation and new marketing & commercial challenges.
10:45 - 11:30
11:30 - 12:00
A look at how OTT platforms can unlock the commercial value of data, from higher levels of entertainment and engagement through to relevant and seamless betting opportunities.
12:00 - 12:30
How sport is consumed. Habits and behaviors. Streaming. OTT.
12:30 - 13:00
The keys to attract new audiences and position a new brand. The cases: Women's World Cup and The Best Awards
13:00 - 14:30
14:30 - 15:00
Business chart. Opportunities and Challenges. The creation of fans.
15:00 - 15:30
More content is being created than ever before, and the competition to win audiences' time has never been so fierce. How can brands create content that resonates with the right audience to produce the desired reaction?
15:30 - 16:15
Source of Income Strategy, activation, sponsorship measurement, platforms and fan experience.
16:15 - 16:45
16:45 - 17:15
The development of sport as one of the fundamental axes for a country with more than 1,400 million people.
17:15 - 18:00
The new fans. Contents that generate Engagement & loyalty.
18:00 - 19:00
09:30 - 10:00
10:00 - 10:45
Pitch of the 5 finalists startups.
10:45 - 11:15
11:15 - 11:45
Opportunities and challenges. The keys for developing business in Latin America.
11:45 - 12:15
12:15 - 12:45
12:45 - 13:15
13:15 - 14:00
Most required profiles in the industry. Talent detection. Career development.
Presidente Consejo Social UAB, Fundador grupo USP Hospitales, Ex VP FC Barcelona. Empresario healthcare, consultor y asesor de empresas, miembro de varios consejos, ámbito académico, mentor de emprendedores, filantropía. Autor de 4 libros, colaborador en otros 30 y columnista en periódicos como La Vanguardia, Marca, Expansión, El País.
Lic. en Ciencias de la Información por la UAB, inició su carrera en los departamentos de prensa y comunicación del cuerpo diplomático de Canadá. Tras pasar por el dpto. de marketing de Grupo Prisa, se dedicó a la planificación, diseño y ejecución de eventos corporativos internacionales como senior Project Manager por más de 10 años. En 2009 entró como directora de comunicación y proyectos internacionales de Johan Cruyff Institute.
Licenciado en Derecho y en Periodismo por la Universidad Carlos III de Madrid. MBA en Dirección, Administración y Gestión de Empresas por ESEM. Experto en Marketing Digital y Community Management por la Universidad de Deusto. Apasionado del deporte, finalizó con honores el Máster en Derecho Deportivo impartido por la Universidad Europea de Madrid y la Escuela Real Madrid.
Identification, creation and commercialization of Formula 1 assets globally including intellectual property rights, digital inventory, hospitality assets, broadcast integration and branding as well as new initiatives such as F1TV (Formula 1's OTT platform), the global eSports series and Fan Festivals.
Expert in brand management and strategy, he has worked for companies such as Telefónica, Sanitas or Quirónsalud. Since his arrival in LaLiga in 2017 he has been in charge of the evolution of brand positioning, the creation of a new audiovisual communications environment and the creation of a research area (among other projects).
Currently working as Head of Partnerships, Innovation and Knowledge at the Barça Foundation. Previously, she was an evaluation manager in the Ministry of Foreign Affairs and Cooperation of Spain, Manager of a public foundation, manager of interventions for development and Corporate Social Responsibility in ONGD, universities, companies and sub-state entities. Where? In Mexico, Morocco, Ecuador, Senegal and Spain.
Media communications & marketing professional with over 15 years of experience across the Digital ecosystem and FIFA. Heading Digital Strategy for the FIFA World Cup and the Communications Strategy for FIFA Ballon d’Or and The Best FIFA Football Awards. Expertise in strategy, content, fan engagement and Media PR.
Experienced Managing Director with a demonstrated history of working in the sports industry. Strong business development professional skilled in Negotiation, Business Planning, Entrepreneurship, Venture Capital, and Corporate Law. Manager at Arthur Andersen (1990-1998), General Manager at Real Madrid (1999-2002), Partner Garrigues Law Firm (2002-2010).
Business strategist, digital economy expert & brand management specialist with a demonstrated more than 10 years history of working in the digital & (sports) media industry. Skilled in (digital) strategy, media, general management & marketing as well as luxury goods. Magister in International Business Administration from University of Vienna, Austria.
With 16 years experience in Sports & Entertainment and in football clubs advisory, management and ownership roles. Ex Marketing and Commercial Officer at FC Barcelona (2002- 2007). Author of the sports marketing book "Show me the Money". At present he is the Chief Commercial Officer (interim) at Manchester City Football Club and Chairman at CE Sabadell FC
25+ years of experience in the Sports, Entertainment and Sponsorship industries. Lead Strategy, Marketing, Organization Consulting projects in 23 countries. "Sports Business" professor (ESADE Business School, UE-Escuela Real Madrid, ISDE, Universidad Monterrey - Mexico, etc.). Sports industry business angel and advisor.
He has develop his professional career fully linked to the sports industry, working at different sports organizations, such as LaLiga where he has been managing and developing the CRM Strategy. He is currently working at the GSIC powered by Microsoft as the Director of Innovation and Biz Development
Afronto este proyecto en el club verdiblanco con la intención de potenciar el valor de su marca para la consecución de mayores ingresos que ayuden al crecimiento deportivo de la institución, liderando una apuesta por una mayor profesionalización en busca de una diversificación en las vías de ingresos, que se antojan clave en el fútbol actual
MBA. Entrepeneur, creative, self-demanding and business oriented. Raul has advised a wide range of football clubs and been involved as an expert consultant in a wide range of projects related to Stadium development processes both in Europe and Latam, includind the “new” Santiago Bernabéu Stadium, currently in progress.
Female Soccer representative with more than 50 players and some coaches from around the world, like Jenni Hermoso and Christiane Endler. Master International in Sport Management and Teacher of the Johan Cruyff Institute, Manager and Director of Sports Entities granted by the Rey Juan Carlos University of Madrid and Neurolinguistic.
Carrer del Rosselló, 515, Barcelona, España
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