Content

SPORTBIZEUROPE LIVE is the meeting point for the sports business sector, with a distinctive stamp of qualified networking, in a casual and inspiring atmosphere. A hybrid format which combines top quality international speakers & attendees and a face-to-face networking session in the exciting city of Barcelona. 2-day event focused in the hottest topics in the industry, in transformation, innovation and in foreseeing the market's future. 

SPORTS CAPITAL

INVESTMENT TRENDS, BLOCKCHAIN, CRYPTOCURRENCIES, SMART CAPITAL, GROWTH

DIGITAL TRANSFORMATION

NEW TECHNOLOGIES APPLIED TO BUSINESS. DISRUPTIVE PRODUCTS AND PROCESS. ADDED VALUE AND COMPETITIVENESS

GLOBAL AUDIENCES

TRENDS AND SCENARIOS, ANALYSIS, MARKET FRAGMENTATION

INNOVATION & SPORTECH

ESPORTS, PERFORMANCE, SPORTS DATA, BETTING, REVIEW, SMART STADIUMS, STARTUPS & SUCCESS STORIES

INSPIRING BRANDS

SPONSORSHIP, VIDEO HIGHLIGHTS, FAN CONTENT, LICENSES AND RIGHTS HOLDERS

BROADCASTING

STREAMING, OTT, ADAPTED CONTENT, NEW PLAYERS AND GLOBAL FANS

Program

Day 1
Ayuntamiento Barcelona

09:00 - 09:30

Opening

Felix Ortega Director General - Barcelona Activa
Johan Cruyff Institute

09:30 - 10:00

Sports Business Revolution

How the core business has changed allowing growth and diversification

Mariel Koerhuis General Manager at Johan Cruyff Institute
PSG - Paris Saint-Germain

10:15 - 10:45

The impact of Messi's arrival at PSG

Marc Armstrong Chief Partnerships Officer at Paris Saint-Germain
euroleague laliga

11:00 - 11:45

Fans & Sports Properties: a new emotional agreement

Full-time passion & content

Kimon Stefos Director Corporate Partnerships and Licensing Sales at Euroleague Basketball
Jorge de la Vega Commercial & Marketing Director at LaLiga
Johan Cruyff Institute

12:00 - 12:45

The Dream Team: High performance management

Learning and talent acquisition and retention. How to start a career and stand out in the Sports Business Industry.

Gustavo Silikovich FIFA Business Consultant
Hugo Esteves HR Manager at FC Porto
Peggy van Alem Manager HR - PSV
Guillermo Pérez Boloix Co-Founder & COO at Four Nations Football Consulting / Master in Football Business from Johan Cruyff Institute
Track160

13:00 - 13:30

Football Analytics For All League Levels - The Next Revolution

Eyal Ben-Ari CEO - Track160
NBA

14:00 - 14:30

The Next Generation of NBA Fan

Growing the NBA’s footprint in Europe through Hyper-localization and DTC

George Aivazoglou Vice-President, Head of Fan Engagement & DTC - Europe & Middle East at NBA
Lukas Dorda Online Learning Manager at Johan Cruyff Institute
Real Madrid

15:00 - 15:30

The start of a new era: The Next Stage

Julien Piwowar Responsible for Innovation at Real Madrid Next
Universidad Pompeu Fabra

15:45 - 16:15

Controlling the shots: new channels of sportcom for elite sports stars

Christopher Tulloch ASSOCIATE PROFESSOR UPF BARCELONA SCHOOL OF MANAGEMENT
ATP WTA

16:30 - 17:00

ATP & WTA – The journey to a fan-centric approach

Daniele Sano ATP Chief Business Officer
Dan Ginger DIRECTOR OF BRAND, MARKETING & DIGITAL MEDIA - NEWCASTLE UNITED FOOTBALL CLUB
LaSource

17:15 - 18:00

Innovation & Sportech: Bringing to life the future of the fan and athlete experience

David Gonçalves Co-founder & COO at LaSource
Kyle Bunch VP Managing Director, Global Sports Venture Studio at R/GA
Arthur Bernard Founder & General Partner at Athletico Ventures
Mathieu Lacome Chief Performance & Analytics Officer at Parma Calcio 1913
Christian Lau Chief Technology Officer at Los Angeles Football Club (LAFC)
Professional Footballers Association

18:15 - 18:45

Sport industry moving forward: key challenges to tackle

Carlos Canto CEO at SPSG Consulting
Maheta Molango CEO – Professional Footballers' Association UK
DAMM

19:00 - 20:00

Networking After

Day 2
Barcelona Activa

10:00 - 10:45

Showcase Startups B-STEP

Marcos Álvarez Lozano Business Advisor at Barcelona Activa
Patricia Viñals Co-Founder & CEO FAIND
Marc Millet Solanellas EVIX CO-Founder & CEO
Aitor Mier Pons CEO at Omashu
Paolo Quagliotti Founder & CPO - The Running Republic
Xavier Martinez López Co-Founder & CEO at United Gamers
unicef barca laliga

11:00 - 11:45

Sports for good. The sports industry as a game changer for children.

Dra. Marta Segú i Estruch Executive Director at Fundació FC Barcelona
Michelle Mills Sport for Development (S4D) Researcher, UNICEF
Elena Montoro García Head of International Team – Strategic Management Corporate Social Responsibilty at Fundación LaLiga
Santi Cabrera Rëdel Associate Professor UPF Barcelona School of Management
Barcelona Activa Ayuntamiento

12:00 - 12:45

Barcelona Sports HUB

A collaborative and sigular project

Oriol Martí Aguaron Chief of Cabinet of Sports Area - Barcelona City Council
Martí Niubó Baqué Director of Strategic Planning and Innovation of Sports Area - Barcelona City Council
Rajasthan Royals

12:45 - 13:15

New business: an introduction to Cricket: Insights into the Indian Premier League

Jake Lush McCrum Chief Executive Officer at Rajasthan Royals
Aser Ventures

13:30 - 14:00

New funding sources for sports. Investment funds, private capital.

Sports Capital: Smart investments.

Massimo Marinelli Aser Ventures Executive Board Member - Leeds United Board Member
Gonzalo Jiménez Illana Sports Law Partner - Martínez Echevarría
Fórmula 1

14:15 - 14:45

Inspiring Brands: Value Led, Business Case Driven Partnerships

Barnaby Hampel New Business Manager at Formula 1
ADESP

15:00 - 15:45

Changing the Business through Digital Transformation

How federations are changing their management model

Fabián Quesada Gómez Director en ADESP Asociación del Deporte Español
Blanca García Agulló Directora de Marketing y Patrocinio Deportivo - Federación Española de Surfing
Guillermo Sanz Junoy Transformación Digital y Sistema de Gestión FEDME
Luis Pomar Media And Communications Manager at Real Federación Española de Vela
SSC Napoli

16:00 - 16:30

Bringing fans closer to their passion

Hernando Moncaleano Head of Special Projects at Amazon
Serena Salvione Chief International Development Officer at SSC Napoli

Speakers

George Aivazoglou

Vice-President, Head of Fan Engagement & DTC - Europe & Middle East at NBA

Jorge de la Vega

Commercial & Marketing Director at LaLiga

Marc Armstrong

Chief Partnerships Officer at Paris Saint-Germain

Kyle Bunch

VP Managing Director, Global Sports Venture Studio at R/GA

Daniele Sano

ATP Chief Business Officer

Mariel Koerhuis

General Manager at Johan Cruyff Institute

Julien Piwowar

Responsible for Innovation at Real Madrid Next

Eyal Ben-Ari

CEO - Track160

Maheta Molango

CEO – Professional Footballers' Association UK

Barnaby Hampel

New Business Manager at Formula 1

Dra. Marta Segú i Estruch

Executive Director at Fundació FC Barcelona

Christian Lau

Chief Technology Officer at Los Angeles Football Club (LAFC)

Christopher Tulloch

ASSOCIATE PROFESSOR UPF BARCELONA SCHOOL OF MANAGEMENT

Elena Montoro García

Head of International Team – Strategic Management Corporate Social Responsibilty at Fundación LaLiga

Kimon Stefos

Director Corporate Partnerships and Licensing Sales at Euroleague Basketball

Serena Salvione

Chief International Development Officer at SSC Napoli

Hernando Moncaleano

Head of Special Projects at Amazon

Felix Ortega

Director General - Barcelona Activa

Michelle Mills

Sport for Development (S4D) Researcher, UNICEF

Massimo Marinelli

Aser Ventures Executive Board Member - Leeds United Board Member

Jake Lush McCrum

Chief Executive Officer at Rajasthan Royals

Dan Ginger

DIRECTOR OF BRAND, MARKETING & DIGITAL MEDIA - NEWCASTLE UNITED FOOTBALL CLUB

Peggy van Alem

Manager HR - PSV

David Gonçalves

Co-founder & COO at LaSource

Arthur Bernard

Founder & General Partner at Athletico Ventures

Mathieu Lacome

Chief Performance & Analytics Officer at Parma Calcio 1913

Carlos Canto

CEO at SPSG Consulting

Oriol Martí Aguaron

Chief of Cabinet of Sports Area - Barcelona City Council

Martí Niubó Baqué

Director of Strategic Planning and Innovation of Sports Area - Barcelona City Council

Hugo Esteves

HR Manager at FC Porto

Aaron Gourley

Editor at fcbusiness Magazine

Marcos Álvarez Lozano

Business Advisor at Barcelona Activa

Gonzalo Jiménez Illana

Sports Law Partner - Martínez Echevarría

Santi Cabrera Rëdel

Associate Professor UPF Barcelona School of Management

Fabián Quesada Gómez

Director en ADESP Asociación del Deporte Español

Gustavo Silikovich

FIFA Business Consultant

Blanca García Agulló

Directora de Marketing y Patrocinio Deportivo - Federación Española de Surfing

Luis Pomar

Media And Communications Manager at Real Federación Española de Vela

Guillermo Sanz Junoy

Transformación Digital y Sistema de Gestión FEDME

Patricia Viñals

Co-Founder & CEO FAIND

Marc Millet Solanellas

EVIX CO-Founder & CEO

Aitor Mier Pons

CEO at Omashu

Paolo Quagliotti

Founder & CPO - The Running Republic

Xavier Martinez López

Co-Founder & CEO at United Gamers

Lukas Dorda

Online Learning Manager at Johan Cruyff Institute

Guillermo Pérez Boloix

Co-Founder & COO at Four Nations Football Consulting / Master in Football Business from Johan Cruyff Institute

Partners

ORGANIZER

Good Morning Sports

LEARNING PARTNER

Johan Cruyff Institute

SUPPORTING PARTNERS

Ayuntamiento Barcelona
Barcelona Activa

OFFICIAL PARTNER

Universidad Pompeu Fabra
Track160

GLOBAL MEDIA PARTNER

Diario SPORT

ACCOMMODATION PARTNER

Hotel Barcelona 1882

INDUSTRY PARTNER

InStat

OFFICIAL BEER

DAMM

OFFICIAL COFFEE

Viaggio Espresso

MEDIA PARTNERS

SportBuzzBusiness
FC Business
IuSport
Sportageous
Sporthub

INSTITUTIONAL PARTNERS

CSD - Consejo Superior de Deportes
Barcelona Turismo Convention Bureau
Cambra de Comerç - Barcelona
INDESCAT
ADESP
ADECAF
Afydad
SEED
Unicef
Institut Recerca de L'esport UAB
Consulado Argentino España
AIAF
Hub23 Sportech

Companies Attending

FIFA
UEFA
Fórmula 1
Euroleague
ATP Tour
WTA
NBA
Real Madrid
Leeds United
R/GA
Porto
Amazon
Los Angeles Football Club - LAFC
Professional Footballers Association
Rajasthan Royals
Aser Ventures
LaSource
Above
FIBA
Bundesliga
Eredivisie - Países Bajos
Manchester United
Manchester City
Wolves - Wolverhampton Wanderers Football Club
FC Bayern Munchen
TSG Hoffenheim
PSV
Bologna FC
Real Sociedad
Real Betis Balompié
Granada CF
Deportivo Alavés
Real Zaragoza
FC Zenit
Vitesse
FC Utrecht
FC Emmen
RKC Waalwijk
Willem II
Galatasaray
FC Rapid Bucuresti - Bucarest
RFEF - Real Federación Española de Fútbol
Conmebol
Concacaf
AFA
CBF - Confederación Brasileña de Fútbol
ANFP
Federación Mexicana de Fútbol
FEF - Federación Ecuatoriana de Fútbol
AUF
APF - Asociación Paraguaya de Fútbol
Federación Peruana de Fútbol
MLS
L'Equipe
Mediapro
Mastercard
Dorna
Omashu
Evix
FAIND
The Running Republic
United Gamers
LNFS - Liga Nacional de Fútbol Sala
RFEV - Real Federación Española de Vela
FEDME Montaña y Escalada
Getty Images
Claro Sports
SPSG CONSULTING
IEBS
Qatar Sportstech
Flamengo
Chivas
Boca Juniors
Racing Club
Peñarol
Nacional
Deportivo Cali
Universidad Católica
Cruzeiro EC
Liga Profesional de Fútbol
Sports Value
Solo Cracks
Sport Business Talent
Torneos

Venue

Antigua Fábrica Estrella Damm

Carrer del Rosselló, 515, Barcelona, España

If you need any assistance with your trip, our travel partner VB Sports will be happy to help. Please contact entertainment@vb-sports.com, mentioning SPORTBIZ to receive the best options for your trip.

Searching for accommodations in Barcelona?

-Sercotel Rosellón / Caspe. Use the code "SPORT24" to apply the discount here: https://www.sercotelhoteles.com/en/hotels

-Catalonia Hotels: Book your stay with a special rate: https://www.cataloniahotels.com/en/content/sportbiz-europe

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