Agenda

SPORTBIZ EUROPE LIVE es el punto de encuentro del sector de sports business, con un sello de networking calificado, en un ambiente descontracturado e inspirador. Un evento híbrido que permitirá acceso global y la oportunidad de networking presencial en la ciudad de Barcelona. 2 días de contenido enfocado en los temas de tendencia de la industria, en innovación, transformación y en visualizar el futuro del mercado. 

SPORTS CAPITAL

TENDENCIAS DE INVERSIÓN, BLOCKCHAIN, CRIPTOMONEDAS, SMART CAPITAL Y EXPANSIÓN

DIGITAL TRANSFORMATION

NUEVAS TECNOLOGÍAS APLICADAS AL NEGOCIO. PROCESOS Y PRODUCTOS DISRUPTIVOS. COMPETITIVIDAD Y VALOR AGREGADO

GLOBAL AUDIENCES

TENDENCIAS Y ESCENARIOS, ANÁLISIS, FRAGMENTACIÓN DE MERCADOS

INNOVATION & SPORTECH

ESPORTS, PERFORMANCE, SPORTS DATA, APUESTAS DEPORTIVAS, REVIEW, ESTADIOS INTELIGENTES. STARTUPS Y CASOS DE ÉXITO

INSPIRING BRANDS

SPONSORSHIP, VIDEO HIGHLIGHTS, FAN CONTENT, LICENCIAS Y RIGHTS HOLDERS

BROADCASTING

STREAMING, OTT, CONTENIDO ADAPTADO, NEW PLAYERS Y FANS GLOBALES

Programa

Día 1
Ayuntamiento Barcelona

09:00 - 09:30

Apertura

Felix Ortega Director General - Barcelona Activa
Johan Cruyff Institute

09:30 - 10:00

La revolución del negocio Deportivo

La transformación de la industria deportiva en pro de su expansión y diversificación.

Mariel Koerhuis General Manager de Johan Cruyff Institute
PSG - Paris Saint-Germain

10:15 - 10:45

The impact of Messi's arrival at PSG

Marc Armstrong Chief Partnerships Officer at Paris Saint-Germain
euroleague laliga

11:00 - 11:45

El Fan y la Propiedad deportiva: un nuevo contrato emocional

Pasión y contenido full time

Kimon Stefos Director Corporate Partnerships and Licensing Sales at Euroleague Basketball
Jorge de la Vega Commercial & Marketing Director at LaLiga
Johan Cruyff Institute

12:00 - 12:45

El dream team: Gestión de alto rendimiento

Formación, captación y retención de Talento. ¿Cómo trabajar y destacar en la Industria Deportiva?

Gustavo Silikovich FIFA Business Consultant
Hugo Esteves HR Manager at FC Porto
Peggy van Alem Manager HR - PSV
Guillermo Pérez Boloix Co-Founder & COO at Four Nations Football Consulting / Master in Football Business from Johan Cruyff Institute
Track160

13:00 - 13:30

Football Analytics For All League Levels - The Next Revolution

Eyal Ben-Ari CEO - Track160
NBA

14:00 - 14:30

La nueva generación de fans de NBA

Expandiendo la huella de la NBA en Europa a través de Hiperlocalización y DTC

George Aivazoglou Vice-President, Head of Fan Engagement & DTC - Europe & Middle East at NBA
Lukas Dorda Online Learning Manager at Johan Cruyff Institute
Real Madrid

15:00 - 15:30

El comienzo de una nueva era: La siguiente etapa

Julien Piwowar Responsable de Proyectos de Innovación en Real Madrid Next
Universidad Pompeu Fabra

15:45 - 16:15

Controlando la jugada: nuevos canales de comunicación para deportistas de élite

Christopher Tulloch ASSOCIATE PROFESSOR UPF BARCELONA SCHOOL OF MANAGEMENT
ATP WTA

16:30 - 17:00

ATP & WTA – El camino a un enfoque centrado en los fanáticos

Daniele Sano ATP Chief Business Officer
Dan Ginger DIRECTOR OF BRAND, MARKETING & DIGITAL MEDIA - NEWCASTLE UNITED FOOTBALL CLUB
LaSource

17:15 - 18:00

Innovación & Sportech: Creando el futuro de la experiencia del fan y de los deportistas

David Gonçalves Co-founder & COO at LaSource
Kyle Bunch VP Managing Director, Global Sports Venture Studio at R/GA
Arthur Bernard Founder & General Partner at Athletico Ventures
Mathieu Lacome Chief Performance & Analytics Officer at Parma Calcio 1913
Christian Lau Chief Technology Officer at Los Angeles Football Club (LAFC)
Professional Footballers Association

18:15 - 18:45

La industria deportiva avanza: desafíos claves a superar

Carlos Canto CEO at SPSG Consulting
Maheta Molango CEO – Professional Footballers' Association UK
DAMM

19:00 - 20:00

Networking After

Día 2
Barcelona Activa

10:00 - 10:45

Showcase Startups B-STEP

Marcos Álvarez Lozano Business Consultant at Barcelona Activa
Patricia Viñals Co-Founder & CEO FAIND
Marc Millet Solanellas EVIX CO-Founder & CEO
Aitor Mier Pons CEO at Omashu
Paolo Quagliotti Founder & CPO - The Running Republic
Xavier Martinez López Co-Founder & CEO at United Gamers
unicef barca laliga

11:00 - 11:45

Sports for good. The sports industry as a game changer for children.

Dra. Marta Segú i Estruch Executive Director at Fundació FC Barcelona
Michelle Mills Sport for Development (S4D) Researcher, UNICEF
Elena Montoro García Responsable Área Internacional & Gestión Estratégica Responsabilidad Social at Fundación LaLiga
Santi Cabrera Rëdel Associate Professor UPF Barcelona School of Management
Barcelona Activa Ayuntamiento

12:00 - 12:45

Barcelona Sports HUB

Un proyecto colaborativo y singular

Oriol Martí Aguaron Cap de Gabinet Regidoria Esports Ajuntament Barcelona
Martí Niubó Baqué Director of Strategic Planning and Innovation of Sports Area - Barcelona City Council
Rajasthan Royals

12:45 - 13:15

Nuevos negocios. Introducción al Cricket. Insights sobre la Indian Premier League

Jake Lush McCrum Chief Executive Officer at Rajasthan Royals
Aser Ventures

13:30 - 14:00

Nuevas fuentes de financiamiento para el deporte. Fondos de inversion y Capital privado

Sports Capital: Smart investments.

Massimo Marinelli Aser Ventures Executive Board Member - Leeds United Board Member
Gonzalo Jiménez Illana Socio Derecho Deportivo - Martínez Echevarría
Fórmula 1

14:15 - 14:45

Inspiring Brands: Value Led, Business Case Driven Partnerships

Barnaby Hampel New Business Manager at Formula 1
ADESP

15:00 - 15:45

Cambiando el negocio a través de la transformación digital

Cómo las Federaciones están reconfigurando su modelo de gestión

Fabián Quesada Gómez Director en ADESP Asociación del Deporte Español
Blanca García Agulló Directora de Marketing y Patrocinio Deportivo - Federación Española de Surfing
Guillermo Sanz Junoy Transformación Digital y Sistema de Gestión FEDME
Luis Pomar Media And Communications Manager at Real Federación Española de Vela
SSC Napoli

16:00 - 16:30

Acercando los fans a su pasíón

Hernando Moncaleano Head of Special Projects at Amazon
Serena Salvione Chief International Development Officer at SSC Napoli

Speakers

George Aivazoglou

Vice-President, Head of Fan Engagement & DTC - Europe & Middle East at NBA

Jorge de la Vega

Commercial & Marketing Director at LaLiga

Marc Armstrong

Chief Partnerships Officer at Paris Saint-Germain

Kyle Bunch

VP Managing Director, Global Sports Venture Studio at R/GA

Daniele Sano

ATP Chief Business Officer

Mariel Koerhuis

General Manager de Johan Cruyff Institute

Julien Piwowar

Responsable de Proyectos de Innovación en Real Madrid Next

Eyal Ben-Ari

CEO - Track160

Maheta Molango

CEO – Professional Footballers' Association UK

Barnaby Hampel

New Business Manager at Formula 1

Dra. Marta Segú i Estruch

Executive Director at Fundació FC Barcelona

Christian Lau

Chief Technology Officer at Los Angeles Football Club (LAFC)

Christopher Tulloch

ASSOCIATE PROFESSOR UPF BARCELONA SCHOOL OF MANAGEMENT

Elena Montoro García

Responsable Área Internacional & Gestión Estratégica Responsabilidad Social at Fundación LaLiga

Kimon Stefos

Director Corporate Partnerships and Licensing Sales at Euroleague Basketball

Serena Salvione

Chief International Development Officer at SSC Napoli

Hernando Moncaleano

Head of Special Projects at Amazon

Felix Ortega

Director General - Barcelona Activa

Michelle Mills

Sport for Development (S4D) Researcher, UNICEF

Massimo Marinelli

Aser Ventures Executive Board Member - Leeds United Board Member

Jake Lush McCrum

Chief Executive Officer at Rajasthan Royals

Dan Ginger

DIRECTOR OF BRAND, MARKETING & DIGITAL MEDIA - NEWCASTLE UNITED FOOTBALL CLUB

Peggy van Alem

Manager HR - PSV

David Gonçalves

Co-founder & COO at LaSource

Arthur Bernard

Founder & General Partner at Athletico Ventures

Mathieu Lacome

Chief Performance & Analytics Officer at Parma Calcio 1913

Carlos Canto

CEO at SPSG Consulting

Oriol Martí Aguaron

Cap de Gabinet Regidoria Esports Ajuntament Barcelona

Martí Niubó Baqué

Director of Strategic Planning and Innovation of Sports Area - Barcelona City Council

Hugo Esteves

HR Manager at FC Porto

Aaron Gourley

Editor at fcbusiness Magazine

Marcos Álvarez Lozano

Business Consultant at Barcelona Activa

Gonzalo Jiménez Illana

Socio Derecho Deportivo - Martínez Echevarría

Santi Cabrera Rëdel

Associate Professor UPF Barcelona School of Management

Fabián Quesada Gómez

Director en ADESP Asociación del Deporte Español

Gustavo Silikovich

FIFA Business Consultant

Blanca García Agulló

Directora de Marketing y Patrocinio Deportivo - Federación Española de Surfing

Luis Pomar

Media And Communications Manager at Real Federación Española de Vela

Guillermo Sanz Junoy

Transformación Digital y Sistema de Gestión FEDME

Patricia Viñals

Co-Founder & CEO FAIND

Marc Millet Solanellas

EVIX CO-Founder & CEO

Aitor Mier Pons

CEO at Omashu

Paolo Quagliotti

Founder & CPO - The Running Republic

Xavier Martinez López

Co-Founder & CEO at United Gamers

Lukas Dorda

Online Learning Manager at Johan Cruyff Institute

Guillermo Pérez Boloix

Co-Founder & COO at Four Nations Football Consulting / Master in Football Business from Johan Cruyff Institute

Partners

ORGANIZA

LEARNING PARTNER

SUPPORTING PARTNERS

OFFICIAL PARTNER

GLOBAL MEDIA PARTNER

ACCOMMODATION PARTNER

INDUSTRY PARTNER

CERVEZA OFICIAL

CAFE OFICIAL

MEDIA PARTNERS

APOYO INSTITUCIONAL

Institut Recerca de L'esport UAB

Sede

Antigua Fábrica Estrella Damm

Carrer del Rosselló, 515, Barcelona, España

If you need any assistance with your trip, our travel partner VB Sports will be happy to help. Please contact entertainment@vb-sports.com, mentioning SPORTBIZ to receive the best options for your trip.

Searching for accommodations in Barcelona?

-Sercotel Rosellón / Caspe. Use the code "SPORT24" to apply the discount here: https://www.sercotelhoteles.com/en/hotels

-Catalonia Hotels: Book your stay with a special rate: https://www.cataloniahotels.com/en/content/sportbiz-europe

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