Content

SPORTBIZ is the meeting point for the sports business sector, with a distinctive stamp of genuine and qualified networking, bringing like minded professionals together in a casual and inspiring atmosphere. After over 25 editions in 12 countries, the Sports Business International Congress continues growing in 2024. Now it's time to visit America's Sports Epicenter. Let's meet in Miami!

INSPIRING BRANDS

SPONSORSHIP & INNOVATIVE PARTNERSHIPS, ACTIVATIONS, DIGITAL STRATEGY, LICENCES AND BRAND VALUE.

FAN EXPERIENCE

ENGAGEMENT, MATCHDAY, TICKETING, ANALYTICS, INFRASTRUCTURE.

CONTENT & PLATFORMS

STREAMING, OTT, CONTENT AUTOMATIZATION, NEW PLAYERS. AUDIENCES TARGETING & NEW GLOBAL FANS

ESPORTS & GAMING

GAMING & GEN Z CULTURE, ESPORTS STRATEGIES, NEW BUSINESS OUT-OF-THE-BOX

INNOVATION & SPORTECH

BLOCKCHAIN, PERFORMANCE, SPORTS DATA, BETTING, REVIEW, SMART STADIUMS, STARTUPS & SUCCESS STORIES

AI IN SPORTS

INNOVATION AND DISRUPTION. APPLICATIONS IN PERFORMANCE, EFFICIENCY, CONTENT & ENGAGEMENT.

Program

Day 1
The Messi Experience

18:00 - 19:00

The Messi Experience

Bayshore Club

19:00 - 21:00

EVENING WELCOME COCKTAIL

Mathew Ratner Director, Sports & Entertainment Tourism - Greater Miami Convention & Visitors Bureau
Day 2
SPORTBIZ MIAMI

08:30 - 09:00

Registration

Florida Sports Foundation Play in Florida

09:00 - 09:30

Opening

Liese Abili Vice President of Sports Development I Director, Sports Development - Florida Sports Foundation
Genesis Leggett Marketing Communications Manager - Florida Sports Foundation
MIAMI PANEL I

09:30 - 10:15

Florida Sportainment Hub: the next steps for growth-driven sports brands

Anthony Pérez Director, Corporate Partnerships - Miami Heat
Tiago Pinto Chief Marketing Officer - Miami Marlins
Genesis Leggett Marketing Communications Manager - Florida Sports Foundation
Liese Abili Vice President of Sports Development I Director, Sports Development - Florida Sports Foundation
Panel Miami II

10:15 - 11:00

Reaching the Global Fan: How MLS is changing the future of Broadcasting and Communications

Explore the internationalization of MLS and its recent 10-year deal with Apple to consolidate match broadcasting. How is the league leveraging this to expand global reach and attract new fans? What media and communications strategies are driving this effort?

Marisabel Muñoz Sr. Vice President Communications at Major League Soccer & Soccer United Marketing
Ignacio García Sr. Vice President and Executive Producer - MLS
Jaime F. Macías On Air Soccer Analyst - MLS SEASON PASS
Mastercard

11:00 - 11:30

Maximizing the impact in sports sponsorships

11:30 - 12:00

Coffee Break

PANEL MIAMI III

12:00 - 12:45

The Evolution of Fan Experience: Transforming Business Strategy through Data, Innovation, and Fan-Centricity

Jordan Wetherbee Director, Analytics at Miami Dolphins
Chema Sánchez Manager of Global and Cultural Business Development at Miami Marlins
Mariano Filippini CEO, Miami Sharks (MLR)
Carlos Chaves Director of Digital Strategy and Innovation for Concacaf
Brent Latham Mayor - North Bay Village
PANEL MIAMI IV

12:45 - 13:30

Business Strategy: Smart Partnerships to cultivate Audiences and Connect the Fandom

Michael Wolfenson Director, Business Development & Strategic Investments - NFL
Lucas Cazenave DIGITAL DIRECTOR, CONTENT AND INNOVATION
Tomas N. Regalado Albiceleste AFA , The House of Futbol

13:30 - 14:30

Lunch Break

Quentin Paquelier Chief Marketing Officer
Jennifer Muñoz Business Development Manager - Club América
PANEL MIAMI V

14:30 - 15:15

Connecting Passions: Communication Strategies in Gaming, clubs and Sports

Yeray Romera Troya Head of EA SPORTS Brand Marketing - LATAM at Electronic Arts (EA)
Ignacio Bernardo Co-Founder & CEO
Juan Ignacio Gauthier Sr Brand Manager - Under Armour Argentina
Flor Palazzolo Founder & CEO at Civil Mafia
NBA

15:15 - 15:45

Innovative tech in social media: The successful application in Latin America, building the world's largest NBA social media network

Emilio García Duarte Associate Vice President - Head of Marketing - NBA Latin America
Club América

15:45 - 16:30

América in America: building a sports brand in the US

Jennifer Muñoz Business Development Manager - Club América
Quentin Paquelier Chief Marketing Officer
Estefanía Padilla Maqueo Head of Marketing at Club América

16:30 - 16:45

Coffee Break

WarnerBros Discovery

16:45 - 17:15

La evolución de la marca TNT Sports

Gustavo Minaker COUNTRY MANAGER CHILE, HEAD OF SPORTS & HEAD DISTRIBUTION SOUTHERN CONE - Warner Bros. Discovery
Juan Varela CEO PRISA MEDIA USA
AFA

17:15 - 18:00

The Commercial Strategy of the World Soccer Champions

Leandro Petersen Chief Commercial & Marketing Officer at Asociación del Fútbol Argentino
Bruno Vain Anchor & Sports Broadcaster - Apple TV

18:15 - 19:30

Networking After

Day 3
LoanDepot Park

11:00 - 12:30

Field Visit: LoanDepot Park, Miami Marlins

Stadium Tour + Specialized workshop about sports management & venue optimization at top tier organizations.

Speakers

Emilio García Duarte

Associate Vice President - Head of Marketing - NBA Latin America

Carlos Chaves

Director of Digital Strategy and Innovation for Concacaf

Michael Wolfenson

Director, Business Development & Strategic Investments - NFL

Marisabel Muñoz

Sr. Vice President Communications at Major League Soccer & Soccer United Marketing

Liese Abili

Vice President of Sports Development I Director, Sports Development - Florida Sports Foundation

Tiago Pinto

Chief Marketing Officer - Miami Marlins

Leandro Petersen

Chief Commercial & Marketing Officer at Asociación del Fútbol Argentino

Quentin Paquelier

Chief Marketing Officer

Ignacio Bernardo

Co-Founder & CEO

Anthony Pérez

Director, Corporate Partnerships - Miami Heat

Gustavo Minaker

COUNTRY MANAGER CHILE, HEAD OF SPORTS & HEAD DISTRIBUTION SOUTHERN CONE - Warner Bros. Discovery

Jordan Wetherbee

Director, Analytics at Miami Dolphins

Bruno Vain

Anchor & Sports Broadcaster - Apple TV

Jennifer Muñoz

Business Development Manager - Club América

Ignacio García

Sr. Vice President and Executive Producer - MLS

Juan Varela

CEO PRISA MEDIA USA

Yeray Romera Troya

Head of EA SPORTS Brand Marketing - LATAM at Electronic Arts (EA)

Genesis Leggett

Marketing Communications Manager - Florida Sports Foundation

Brent Latham

Mayor - North Bay Village

Mariano Filippini

CEO, Miami Sharks (MLR)

Lucas Cazenave

DIGITAL DIRECTOR, CONTENT AND INNOVATION

Flor Palazzolo

Founder & CEO at Civil Mafia

Mathew Ratner

Director, Sports & Entertainment Tourism - Greater Miami Convention & Visitors Bureau

Chema Sánchez

Manager of Global and Cultural Business Development at Miami Marlins

Estefanía Padilla Maqueo

Head of Marketing at Club América

Jaime F. Macías

On Air Soccer Analyst - MLS SEASON PASS

Tomas N. Regalado

Albiceleste AFA , The House of Futbol

Juan Ignacio Gauthier

Sr Brand Manager - Under Armour Argentina

Partners

ORGANIZERS

NAMING PARTNER

VENUE PARTNER

Official Partner

CONFERENCE PARTNER

TRAVEL PARTNER

TECH PARTNER

EXHIBITORS

INSTITUTIONAL PARTNER

DIGITAL PARTNERS

MEDIA PARTNER

BEER PARTNER

Venue

SUSCRIBE

Be part of our network and receive the latest news and contents by email.