Agenda

SPORTBIZ es el punto de encuentro del sector de sports business, con un sello de networking calificado, en un ambiente descontracturado e inspirador. Después de 25 ediciones en 12 países, el Congreso Internacional de Sports Business continúa creciendo en 2024. Es tiempo de visitar el Epicentro Deportivo de Estados Unidos. La industria deportiva se encuentra en Miami!

INSPIRING BRANDS

PATROCINIOS & PARTNERSHIPS INNOVADORAS. ACTIVACIONES, ESTRATEGIA DIGITAL, LICENCIAS & VALOR DE MARCA.

FAN EXPERIENCE

INFRAESTRUCTURA, MATCHDAY, TICKETING Y ANALYTICS

CONTENT & PLATFORMS

STREAMING, OTT, CONTENIDO ADAPTADO, NUEVOS JUGADORES Y FANS GLOBALES

ESPORTS & GAMING

GAMING & LA GENERACIÓN Z, ESTRATEGIAS EN ESPORTS, NUEVOS NEGOCIOS OUT-OF-THE-BOX

INNOVATION & SPORTECH

BLOCKCHAIN, PERFORMANCE, SPORTS DATA, APUESTAS DEPORTIVAS, REVIEW, SMART STADIUMS, STARTUPS E HISTORIAS DE ÉXITO.

AI IN SPORTS

INNOVACIÓN Y DISRUPCIÓN. APLICACIONES EN PERFORMANCE. EFICIENCIA, CONTENIDO & ENGAGEMENT.

Programa

Día 1
The Messi Experience

18:00 - 19:00

The Messi Experience

Bayshore Club

19:00 - 21:00

COCKTAIL DE BIENVENIDA

Mathew Ratner Director, Sports & Entertainment Tourism - Greater Miami Convention & Visitors Bureau
Día 2
SPORTBIZ MIAMI

08:30 - 09:00

Registration

Florida Sports Foundation Play in Florida

09:00 - 09:30

Opening

Liese Abili Vice President of Sports Development I Director, Sports Development - Florida Sports Foundation
Genesis Leggett Marketing Communications Manager - Florida Sports Foundation
MIAMI PANEL I

09:30 - 10:15

Florida Sportainment Hub: the next steps for growth-driven sports brands

Anthony Pérez Director, Corporate Partnerships - Miami Heat
Tiago Pinto Chief Marketing Officer - Miami Marlins
Genesis Leggett Marketing Communications Manager - Florida Sports Foundation
Liese Abili Vice President of Sports Development I Director, Sports Development - Florida Sports Foundation
Panel Miami II

10:15 - 11:00

Reaching the Global Fan: How MLS is changing the future of Broadcasting and Communications

Explore the internationalization of MLS and its recent 10-year deal with Apple to consolidate match broadcasting. How is the league leveraging this to expand global reach and attract new fans? What media and communications strategies are driving this effort?

Marisabel Muñoz Sr. Vice President Communications at Major League Soccer & Soccer United Marketing
Ignacio García Sr. Vice President and Executive Producer - MLS
Jaime F. Macías On Air Soccer Analyst - MLS SEASON PASS
Mastercard

11:00 - 11:30

Maximizing the impact in sports sponsorships

11:30 - 12:00

Coffee Break

PANEL MIAMI III

12:00 - 12:45

The Evolution of Fan Experience: Transforming Business Strategy through Data, Innovation, and Fan-Centricity

Jordan Wetherbee Director, Analytics at Miami Dolphins
Chema Sánchez Manager of Global and Cultural Business Development at Miami Marlins
Mariano Filippini CEO, Miami Sharks (MLR)
Carlos Chaves Director of Digital Strategy and Innovation for Concacaf
Brent Latham Mayor - North Bay Village
PANEL MIAMI IV

12:45 - 13:30

Business Strategy: Smart Partnerships to cultivate Audiences and Connect the Fandom

Michael Wolfenson Director, Business Development & Strategic Investments - NFL
Lucas Cazenave DIGITAL DIRECTOR, CONTENT AND INNOVATION
Tomas N. Regalado Albiceleste AFA , The House of Futbol. EVTV Executive.

13:30 - 14:30

Lunch Break

Quentin Paquelier Chief Marketing Officer - Club América
Jennifer Muñoz Business Development Manager - Club América
PANEL MIAMI V

14:30 - 15:15

Connecting Passions: Communication Strategies in Gaming, clubs and Sports

Yeray Romera Troya Head of EA SPORTS FC Brand & Football Partnerships - LATAM
Ignacio Bernardo Co-Founder & CEO - Laugh
Juan Ignacio Gauthier Sr Brand Manager - Under Armour Argentina
Flor Palazzolo Founder & CEO at Civil Mafia
NBA

15:15 - 15:45

Innovative tech in social media: The successful application in Latin America, building the world's largest NBA social media network

Emilio García Duarte Associate Vice President - Head of Marketing - NBA Latin America
Club América

15:45 - 16:30

América in America: building a sports brand in the US

Jennifer Muñoz Business Development Manager - Club América
Quentin Paquelier Chief Marketing Officer - Club América
Estefanía Padilla Maqueo Head of Marketing at Club América

16:30 - 16:45

Coffee Break

WarnerBros Discovery

16:45 - 17:15

La evolución de la marca TNT Sports

Gustavo Minaker COUNTRY MANAGER CHILE, HEAD OF SPORTS & HEAD DISTRIBUTION SOUTHERN CONE - Warner Bros. Discovery
Juan Varela CEO PRISA MEDIA USA
AFA

17:15 - 18:00

The Commercial Strategy of the World Soccer Champions

Leandro Petersen Gerente Comercial y Marketing en la Asociación del Fútbol Argentino (AFA)
Bruno Vain Anchor & Sports Broadcaster - Apple TV

18:15 - 19:30

Networking After

Día 3
LoanDepot Park

11:00 - 12:30

Field Visit: LoanDepot Park, Miami Marlins

Speakers

Emilio García Duarte

Associate Vice President - Head of Marketing - NBA Latin America

Carlos Chaves

Director of Digital Strategy and Innovation for Concacaf

Michael Wolfenson

Director, Business Development & Strategic Investments - NFL

Marisabel Muñoz

Sr. Vice President Communications at Major League Soccer & Soccer United Marketing

Liese Abili

Vice President of Sports Development I Director, Sports Development - Florida Sports Foundation

Tiago Pinto

Chief Marketing Officer - Miami Marlins

Leandro Petersen

Gerente Comercial y Marketing en la Asociación del Fútbol Argentino (AFA)

Quentin Paquelier

Chief Marketing Officer - Club América

Ignacio Bernardo

Co-Founder & CEO - Laugh

Anthony Pérez

Director, Corporate Partnerships - Miami Heat

Gustavo Minaker

COUNTRY MANAGER CHILE, HEAD OF SPORTS & HEAD DISTRIBUTION SOUTHERN CONE - Warner Bros. Discovery

Jordan Wetherbee

Director, Analytics at Miami Dolphins

Bruno Vain

Anchor & Sports Broadcaster - Apple TV

Jennifer Muñoz

Business Development Manager - Club América

Ignacio García

Sr. Vice President and Executive Producer - MLS

Juan Varela

CEO PRISA MEDIA USA

Yeray Romera Troya

Head of EA SPORTS FC Brand & Football Partnerships - LATAM

Genesis Leggett

Marketing Communications Manager - Florida Sports Foundation

Brent Latham

Mayor - North Bay Village

Mariano Filippini

CEO, Miami Sharks (MLR)

Lucas Cazenave

DIGITAL DIRECTOR, CONTENT AND INNOVATION

Flor Palazzolo

Founder & CEO at Civil Mafia

Mathew Ratner

Director, Sports & Entertainment Tourism - Greater Miami Convention & Visitors Bureau

Chema Sánchez

Manager of Global and Cultural Business Development at Miami Marlins

Estefanía Padilla Maqueo

Head of Marketing at Club América

Jaime F. Macías

On Air Soccer Analyst - MLS SEASON PASS

Tomas N. Regalado

Albiceleste AFA , The House of Futbol. EVTV Executive.

Juan Ignacio Gauthier

Sr Brand Manager - Under Armour Argentina

Partners

ORGANIZAN

NAMING PARTNER

VENUE PARTNER

OFFICIAL PARTNER

CONFERENCE PARTNER

TRAVEL PARTNER

TECH PARTNER

EXHIBITORS

INSTITUTIONAL PARTNER

DIGITAL PARTNERS

MEDIA PARTNER

BEER PARTNER

Sede

SUSCRÍBASE

Para recibir vía e-mail contenido, noticias, novedades y ser parte de nuestra red.