Agenda

SPORTBIZ es el punto de encuentro del sector de sports business, con un sello de networking calificado, en un ambiente descontracturado e inspirador. Después de 25 ediciones en 12 países, el Congreso Internacional de Sports Business continúa creciendo en 2024. Es tiempo de visitar el Epicentro Deportivo de Estados Unidos. La industria deportiva se encuentra en Miami!

INSPIRING BRANDS

PATROCINIOS & PARTNERSHIPS INNOVADORAS. ACTIVACIONES, ESTRATEGIA DIGITAL, LICENCIAS & VALOR DE MARCA.

FAN EXPERIENCE

INFRAESTRUCTURA, MATCHDAY, TICKETING Y ANALYTICS

CONTENT & PLATFORMS

STREAMING, OTT, CONTENIDO ADAPTADO, NUEVOS JUGADORES Y FANS GLOBALES

ESPORTS & GAMING

GAMING & LA GENERACIÓN Z, ESTRATEGIAS EN ESPORTS, NUEVOS NEGOCIOS OUT-OF-THE-BOX

INNOVATION & SPORTECH

BLOCKCHAIN, PERFORMANCE, SPORTS DATA, APUESTAS DEPORTIVAS, REVIEW, SMART STADIUMS, STARTUPS E HISTORIAS DE ÉXITO.

AI IN SPORTS

INNOVACIÓN Y DISRUPCIÓN. APLICACIONES EN PERFORMANCE. EFICIENCIA, CONTENIDO & ENGAGEMENT.

Programa

Día 1
The Messi Experience

18:00 - 19:00

The Messi Experience

19:00 - 21:00

COCKTAIL DE BIENVENIDA

Día 2

09:00 - 09:30

Opening

09:30 - 10:15

Sports industry: where do we go now

10:15 - 11:00

How AI is impacting Content & Fan engagement strategies

11:00 - 11:45

The Evolution of Fan Experience :Transforming Business Strategy through Data, Innovation, and Fan-Centricity

11:45 - 12:15

Coffee Break

12:15 - 12:45

Business model: Explore paths to increase media rights monetization.

12:45 - 13:30

Digital disruption for the sport industry

13:30 - 14:30

Lunch Break

14:30 - 15:15

Harvest season: Women's Sports Reaping Results

15:15 - 15:45

Future of betting. Innovation to keep betting growing

15:45 - 16:15

Innovative tech in social media: The successful application in Latin America, building the world's largest NBA social media network

16:15 - 16:45

Coffee Break

16:45 - 17:15

Maximizing the impact in sports sponsorships

17:15 - 18:00

Gaming goes deep: esports & Gen Z culture

18:00 - 19:00

Networking After

Día 3
LoanDepot Park

10:00 - 11:30

Field Visit: LoanDepot Park, Miami Marlins

Tour al estadio + Workshop sobre gestión deportiva y optimización de venues en organizaciones top tier.

Speakers

Emilio García Duarte

Associate Vice President - Head of Marketing - NBA Latin America

Carlos Chaves

Director of Digital Strategy and Innovation for Concacaf

Michael Wolfenson

Director, Business Development & Strategic Investments

Marisabel Muñoz

Sr. Vice President Communications at Major League Soccer & Soccer United Marketing

Liese Abili

Vice President of Sports Development I Director, Sports Development - Florida Sports Foundation

Tiago Pinto

Chief Marketing Officer - Miami Marlins

Leandro Petersen

Gerente Comercial y Marketing en la Asociación del Fútbol Argentino (AFA)

Anthony Pérez

Director, Corporate Partnerships - Miami Heat

Gustavo Minaker

COUNTRY MANAGER CHILE, HEAD OF SPORTS & HEAD DISTRIBUTION SOUTHERN CONE

Isabelle Van Coevorden

Head of Marketing at Bundesliga International

Oscar Romo

Director, Sponsorships - Mastercard Latinoamerica

Jordan Wetherbee

Director, Analytics at Miami Dolphins

Yeray Romera Troya

Head of EA SPORTS FC Brand & Football Partnerships - LATAM

Genesis Leggett

Marketing Communications Manager - Florida Sports Foundation

Brent Latham

Mayor - North Bay Village

Mariano Filippini

CEO, Miami Sharks (MLR)

Chema Sánchez

Manager of Global and Cultural Business Development at Miami Marlins

Dino Rossi

Executive Chairman - League1 Ontario

Partners

ORGANIZAN

VENUE PARTNER

CONFERENCE PARTNER

TRAVEL PARTNER

TECH PARTNER

EXHIBITORS

The Messi Experience

INSTITUTIONAL PARTNER

MEDIA PARTNER

Sede

SUSCRÍBASE

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