Agenda

SPORTBIZ EUROPE es el punto de encuentro del sector de sports business, con un sello de networking calificado, en un ambiente descontracturado e inspirador. Un evento presencial que permitirá el networking en la ciudad de Barcelona y el acceso global a través de streaming. 4 días de contenido enfocado en los temas de tendencia de la industria, en innovación, transformación y en visualizar el futuro del mercado. 

WEB3 IN SPORTS

TENDENCIAS DE INVERSIÓN, BLOCKCHAIN, CRYPTO, NFTS, FAN TOKENS, SMART CAPITAL Y EXPANSIÓN

DIGITAL TRANSFORMATION

NUEVAS TECNOLOGÍAS APLICADAS AL NEGOCIO. PROCESOS Y PRODUCTOS DISRUPTIVOS. COMPETITIVIDAD Y VALOR AGREGADO

GLOBAL AUDIENCES

TENDENCIAS Y ESCENARIOS, ANÁLISIS, FRAGMENTACIÓN DE MERCADOS

INNOVACIÓN Y SPORTECH

ESPORTS, PERFORMANCE, SPORTS DATA, APUESTAS DEPORTIVAS, REVIEW, ESTADIOS INTELIGENTES. STARTUPS Y CASOS DE ÉXITO

INSPIRING BRANDS

PATROCINIO, VIDEO HIGHLIGHTS, FAN CONTENT, LICENCIAS Y RIGHT HOLDERS

SPORTS MANAGEMENT

DESAFÍOS Y OPORTUNIDADES PARA CLUBES, ASOCIACIONES, FEDERACIONES Y LIGAS DEPORTIVAS

Programa

Día 1
Pulitzer Barcelona

19:00 - 21:00

Welcome Cocktail

Día 2
Ayuntamiento Barcelona

09:00 - 09:30

Apertura

David Escudé Rodríguez Concejal de Deportes y del Instituto Barcelona Deportes - Ajuntament de Barcelona
Johan Cruyff Institute

09:30 - 10:00

The Rematch of the Global Sports Industry

How the sports industry has been transformed to favor its expansion and diversification

Mariel Koerhuis General Manager de Johan Cruyff Institute
laliga fiba atp vrroom

10:00 - 10:45

Behind the Scenes: Winning over your audience

Novel platforms, formats and storytelling.

Roger Brosel Head of Content and Programming at LaLiga
Nathalie Taylor Head of Marketing Services at FIBA
Daniele Sano ATP Chief Business Officer
Louis Cacciuttolo Founder & CEO at VRrOOm
Dragon Rouge

10:45 - 11:30

Lovemarks. Redefining Fan approach

How to foster quality relationships with the new generation

Andrés Galicia Schwarz Head of Content at Bundesliga
Soraya Castellanos Head of Partnerships, Community and Content at TikTok Iberia
Alex Ferrer Kristjansson Senior Director, Marketing and Communication at Euroleague Basketball
Luke Nicholson Head of Brand Experience at Dragon Rouge
Lukas Dorda Online Learning Manager at Johan Cruyff Institute
Viaggio Espresso

11:30 - 12:00

Coffee Break

laliga tech valencia celta lasource rm next

12:00 - 12:45

Leveraging technology to drive value

How a refined innovation strategy can empower the business

Olivia Archanco Client Strategy Director at LaLiga Tech
Julien Piwowar Responsable de Proyectos de Innovación en Real Madrid Next
Franco Segarra Innovation Director at Valencia CF
Lalo García CEO HubIn - fundador de celtalab1923
Samuel Westberg CEO at LaSource
Johan Cruyff Institute

12:45 - 13:30

Esports Income revolution: Thinking out of the box

The growth and evolution of the Esports audience

Max Dalmau Sales Director at FAN CONTENT
Victor Jordán Academic Director at Johan Cruyff Institute
Lunch Break

13:30 - 14:15

Lunch break

fifa adesp servette as

14:15 - 15:00

Women's sports challenges

The sports' growth and its opportunities within the industry. Challenges to face and overcome. Next steps and commitment for development.

Marely Flores Venue Readiness Manager, Paris 2024 Olympic Games
Reem Abdalazem Bossaty Sports Writer - Diario AS
Richard Feuz President - Servette FC Chênois Féminin
Fabián Quesada Gómez Director en ADESP Asociación del Deporte Español
WSC Sports

15:00 - 15:45

Inspiring Brands. Smart partnerships & innovative activations

Success stories and trends

Katerina Tornari New Partnerships at Formula 1
Dan Ginger DIRECTOR OF BRAND, MARKETING & DIGITAL MEDIA - NEWCASTLE UNITED FOOTBALL CLUB
Alex Hedderwick Head of Business Development at The Premier League
Itai Epstein Director of Business Development, Head of EMEA & China at WSC Sports
Marc Serra Sallent Managing Director & Partner at CA Sports
SPORTFIVE

15:45 - 16:30

Sponsorships in the world of esports

How to successfully leverage brand activations through esports.

Sergi Vieta Managing Director at SPORTFIVE Iberia
Daniel Morales Brucher EMEA (Europe, Middle East and Africa) Partnerships and Alliances Manager - Esports League of Legends at Riot Games
Álvaro Giner Lloret Spain Esports Manager at SPORTFIVE
SPORTFIVE

16:30 - 17:00

Building for digital future

Facilitating the future of digital Innovation and transformation through Web3. Sportfive & Polygon alliance

Saorabh Sharma Global Business Development Director at SPORTFIVE
Antoni Martin Co-Founder and Global Business Development Director at Polygon
Venezia FC

17:00 - 17:30

Building a winning brand: Culture + Fashion

Venezia FC: 'The most fashionable club in world football'

Sonya Kondratenko Media Director at Venezia FC
3x3 fiba

17:30 - 18:00

New ways to bring value to sports brands

Innovative solutions for the sports industry

Esteban González 3x3 Digital Content Manager at FIBA
Amir Somoggi Managing Director at Sports Value
DAMM

18:00 - 19:00

After Networking

Día 3
B-STEP Barcelona

09:15 - 10:00

Sportech Startups Showcase

Mauro Manca CEO at Fitbuildings
Josep Grau CMO at INXA
Justin Lundquist CSO at Sport Society App
Adaia Matas CMO at Wave
Christian Lupión CMO at Sponsify
Marcos Álvarez Lozano Asesor Empresarial en Barcelona Activa
Barcelona Sports Hub

10:00 - 10:30

City Sports Lab Barcelona

Un proyecto del Barcelona Sports Hub

Martí Niubó Baqué Director of Strategic Planning and Innovation of Sports Area - Barcelona City Council
Living Crowdland

10:30 - 11:15

Innovation in Extreme Sports: the next step

Taking risk to achieve the goal

Carlos Canto CEO at SPSG Consulting
Marc Pons Executive Director at Andorra Research + Innovation
Mariano Peláez CEO & Lead Designer - Fresh Snow
Koldo Ugarte Managing Director - Crowdland
Viaggio Espresso

11:15 - 11:30

Coffee Break

Rungie

11:30 - 12:15

Web3 in sports

The perks of the blockchain, a decentralized internet and how it stands to benefit the sports industry

Marc Bertomeu Innovation Manager at Euroleague Basketball
David Tomu Co-Founder at Rungie and Mintgate
Rohn Malhotra Co-Founder - SporsTechX
Ellie Xifra Freelance Creative director & Web 3 / NFT Media Specialist at Rungie
fifa secutix

12:15 - 12:45

Go-to-Metaverse strategies

Finding whole new ways to engage with audiences through immersive environments

Joern Schlimm Senior Manager - Audit, Risk & Advisory at FIFA
Rafa Jiménez Blockchain Lead at SECUTIX
Brian Heinen Founder at Blockchain in Europe
fifa above fiba secutix

12:45 - 13:30

Sports NFTs: Just the tip of the iceberg

Business and monetisation models beyond speculation. Use cases and utility for sports fans

Abby Barsky Strategy & Digital at FIFA
Gustavo Arellano Jorge Head Of Commercial Development at FIBA
Gonzalo Jiménez Illana Socio Derecho Deportivo - Martínez Echevarría
Rafa Jiménez Blockchain Lead at SECUTIX
FC Bayern Munchen

13:30 - 14:00

FC Bayern München Brand Strategy

A Bold Bavarian Brand

Thomas Glas Marketing Director at FC Bayern München
Día 4
RCD Espanyol

09:30 - 11:00

Field Visit: RCD Espanyol. Estrategia de Expansión Internacional

Bienvenida en el auditorio con una presentación a cargo de RCD Espanyol sobre la estrategia de expansión internacional del club. Luego un tour por el estadio.

Sergi Martínez González Sponsoring and International Development at RCD Espanyol de Barcelona
Euroleague

12:00 - 13:30

Field Visit: Euroleague. Business Intelligence & Analytics.

Workshop focused on Business Intelligence & Analytics: its application on Euroleague's marketing & Sponsorship / Partnerships strategy.

Joan Carles Ros Senior Manager, Business Intelligence & Analytics at Euroleague Basketball

Speakers

Thomas Glas

Marketing Director at FC Bayern München

Nathalie Taylor

Head of Marketing Services at FIBA

Roger Brosel

Head of Content and Programming at LaLiga

Soraya Castellanos

Head of Partnerships, Community and Content at TikTok Iberia

Andrés Galicia Schwarz

Head of Content at Bundesliga

Mariel Koerhuis

General Manager de Johan Cruyff Institute

Daniele Sano

ATP Chief Business Officer

Olivia Archanco

Client Strategy Director at LaLiga Tech

Joern Schlimm

Senior Manager - Audit, Risk & Advisory at FIFA

Itai Epstein

Director of Business Development, Head of EMEA & China at WSC Sports

Katerina Tornari

New Partnerships at Formula 1

Joan Carles Ros

Senior Manager, Business Intelligence & Analytics at Euroleague Basketball

Reem Abdalazem Bossaty

Sports Writer - Diario AS

Luke Nicholson

Head of Brand Experience at Dragon Rouge

Abby Barsky

Strategy & Digital at FIFA

Franco Segarra

Innovation Director at Valencia CF

Julien Piwowar

Responsable de Proyectos de Innovación en Real Madrid Next

Gustavo Arellano Jorge

Head Of Commercial Development at FIBA

Alex Hedderwick

Head of Business Development at The Premier League

David Escudé Rodríguez

Concejal de Deportes y del Instituto Barcelona Deportes - Ajuntament de Barcelona

Marely Flores

Venue Readiness Manager, Paris 2024 Olympic Games

Alex Ferrer Kristjansson

Senior Director, Marketing and Communication at Euroleague Basketball

Saorabh Sharma

Global Business Development Director at SPORTFIVE

Lalo García

CEO HubIn - fundador de celtalab1923

Richard Feuz

President - Servette FC Chênois Féminin

Max Dalmau

Sales Director at FAN CONTENT

Sergi Martínez González

Sponsoring and International Development at RCD Espanyol de Barcelona

Dan Ginger

DIRECTOR OF BRAND, MARKETING & DIGITAL MEDIA - NEWCASTLE UNITED FOOTBALL CLUB

Sonya Kondratenko

Media Director at Venezia FC

Rafa Jiménez

Blockchain Lead at SECUTIX

Marc Bertomeu

Innovation Manager at Euroleague Basketball

Martí Niubó Baqué

Director of Strategic Planning and Innovation of Sports Area - Barcelona City Council

Fabián Quesada Gómez

Director en ADESP Asociación del Deporte Español

Sergi Vieta

Managing Director at SPORTFIVE Iberia

Ellie Xifra

Freelance Creative director & Web 3 / NFT Media Specialist at Rungie

Louis Cacciuttolo

Founder & CEO at VRrOOm

Paula Cánepa

International Business Development Director at LVP - Liga de Videojuegos Profesional

Carlos Canto

CEO at SPSG Consulting

Marc Pons

Executive Director at Andorra Research + Innovation

David Tomu

Co-Founder at Rungie and Mintgate

Antoni Martin

Co-Founder and Global Business Development Director at Polygon

Brian Heinen

Founder at Blockchain in Europe

Mariano Peláez

CEO & Lead Designer - Fresh Snow

Koldo Ugarte

Managing Director - Crowdland

Rohn Malhotra

Co-Founder - SporsTechX

Esteban González

3x3 Digital Content Manager at FIBA

Samuel Westberg

CEO at LaSource

Mauro Manca

CEO at Fitbuildings

Josep Grau

CMO at INXA

Justin Lundquist

CSO at Sport Society App

Adaia Matas

CMO at Wave

Christian Lupión

CMO at Sponsify

Victor Jordán

Academic Director at Johan Cruyff Institute

Álvaro Giner Lloret

Spain Esports Manager at SPORTFIVE

Gonzalo Jiménez Illana

Socio Derecho Deportivo - Martínez Echevarría

Amir Somoggi

Managing Director at Sports Value

Lukas Dorda

Online Learning Manager at Johan Cruyff Institute

Marcos Álvarez Lozano

Asesor Empresarial en Barcelona Activa

Daniel Morales Brucher

EMEA (Europe, Middle East and Africa) Partnerships and Alliances Manager - Esports League of Legends at Riot Games

Marc Serra Sallent

Managing Director & Partner at CA Sports

Partners

ORGANIZA

LEARNING PARTNER

SUPPORTING PARTNERS

CONFERENCE PARTNERS

GLOBAL MEDIA PARTNER

AEROLINEA OFICIAL

TRANSPORTE OFICIAL

CERVEZA OFICIAL

EXHIBITORS

INSIGHT PARTNERS

CAFÉ OFICIAL

APOYO INSTITUCIONAL

MEDIA PARTNERS

Sede

SUSCRÍBASE

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