Content

SPORTBIZ EUROPE is the meeting point for the sports business sector, with a distinctive stamp of genuine and qualified networking, bringing like minded professionals together in a casual and inspiring atmosphere. Set in the exciting city of Barcelona, SPORTBIZ EUROPE hosts face-to-face networking alongside digital streaming, allowing our global community to interact, engage and contribute in real time. A four day event focused on the hottest topics around innovation, digital transformation and market trends shaping the future of our sport.

FAN EXPERIENCE

MATCHDAY, TICKETING, ANALYTICS AND SPORTS FACILITIES

INSPIRING BRANDS

VIDEO HIGHLIGHTS, FAN CONTENT, LICENSES AND RIGHTS HOLDERS

CONTENT & PLATFORMS

STREAMING, OTT, ADAPTED CONTENT, NEW PLAYERS AND GLOBAL FANS

GLOBAL AUDIENCES

TRENDS AND SCENARIOS, ANALYSIS, MARKET FRAGMENTATION

SMART PARTNERSHIPS

SPONSORSHIP. ADDED VALUE AND COMPETITIVENESS. NEW TECHNOLOGIES APPLIED TO BUSINESS.

INNOVATION & WEB3

GAMING, BLOCKCHAIN, PERFORMANCE, SPORTS DATA, BETTING, REVIEW, SMART STADIUMS, STARTUPS & SUCCESS STORIES

Program

Day 1
Pulitzer Barcelona

19:00 - 21:00

Welcome Cocktail

Day 2
Ayuntamiento Barcelona

09:00 - 09:30

Opening

Susana Closa Gerent - Institut Barcelona Esports / Ajuntament de Barcelona
Johan Cruyff Institute

09:30 - 10:00

SPORTS INDUSTRY 2023: WHERE DO WE GO NOW

A pathway for growth and expansion. Global challenges.

Mariel Koerhuis General Manager at Johan Cruyff Institute
laliga olympic fiba padel

10:00 - 10:45

THE BATTLE FOR FAN ATTENTION IN SPORTAINMENT

Winning audiences in an overcrowded battlefield

Benny Bonsu Director of Daily Content, Olympic Channel Services, IOC
Esteban González 3x3 Digital Content Manager at FIBA
María José Silva Trigo Head of LaLiga Experience and Activations
Yasmine Akki Digital & Content Lead at Premier Padel
Lukas Dorda Online Learning Manager at Johan Cruyff Institute
Dragon Rouge

10:45 - 11:30

Building a sports brand that can stretch beyond borders

How to futureproof the brand while building new ventures for sustainable growth

Stefano Capellini Project Manager at Inter Campus, FC internazionale Milano
Vanessa Basora Global Brand & Digital Director - Sevilla FC
Ignacio Soriano Head of Events and Partnerships at FIBA
Joe Hale CEO at Dragon Rouge
Reem Abdalazem Bossaty Sports Writer - Diario AS
COFFEE BREAK

11:30 - 12:00

Coffee Break

Newsbridge

12:00 - 12:45

INCOME REVOLUTION: NEW BUSINESS OUT-OFF-THE-BOX

Content-based revenue strategies. Bringing added value to fans.

Paola Perarnau Director of Marketing Strategy EMEA at The IRONMAN Group
Yvan Lataste Head of Sports - Chief Business Development Officer at Newsbridge
Alex Ferrer Kristjansson Senior Director, Marketing and Communication at Euroleague Basketball
Sergio Aguilar Branding & Communications Director - RCD Espanyol de Barcelona
Johan Cruyff Institute

12:45 - 13:30

ATHLETES TO POWER: LEADING ON AND OFF THE PITCH

In the center of the content strategy

Laia Talarn Marketing & Communication Director at Real Federación Española de Hockey
Albert Sala Moreno Marketing & Communication at Johan Cruyff Foundation
Olya Abasolo Ovtchinnikova Senior Athlete Communications & Digital Activation Manager at the International Olympic Committee
Marina García Urzainqui Professional swimmer - 2012/2020 Olympian
Reem Abdalazem Bossaty Sports Writer - Diario AS
Lunch Break

13:30 - 14:30

Lunch Break

g2 cupra fanatics america servette

14:30 - 15:15

Harvest season: Women's Sports Reaping Results

Vision, growth and next steps

Sabrina Ratih Chief Operating Officer at G2 Esports
Kim Fisher VP, International Business Development at Fanatics Inc.
Hugo Laborda Head of Global Sponsorships & Ambassadors at CUPRA
Claudia Carrion Women's Sports Director at Club América
Richard Feuz President - Servette FC Chênois Féminin
lasource noruega euroleague

15:15 - 15:45

Driving Innovation and Growth: towards a league-centralized business model

How leagues can leverage centralised technologies to enhance revenue growth and innovation

Thomas Torjusen Chief Digital Officer, Norwegian Professional Football League
Leander Monbaliu Partner and Chief Business Officer at LaSource
Evan Planchon Head of Digital at Euroleague Basketball
Bundesliga

15:45 - 16:15

Bundesliga's AI Content Revolution: Driving Global Digital Growth

Get a front-row seat to the Bundesliga’s AI Content and Product Revolution to understand how DFL Digital Sports utilizes the power of artificial intelligence. Experience the transformative journey of the Bundesliga brand on an international scale. By leveraging the "Create Once, Publish Everywhere”-approach, we’re redefining traditional editorial content into diverse formats, ensuring that Bundesliga stories are compelling and easily accessible on Bundesliga products worldwide. Understand how AI is not just reshaping, but fundamentally revolutionizing our content creation and personalization approaches as well as setting the pace for our strategic targets.

Björn Rosenthal Head of Product at Bundesliga / DFL Digital Sports
wffa american magic isdin

16:15 - 17:00

Maximizing the impact in Sports Sponsorships: A Multiverse of opportunities to seize

Success stories and insights across diverse sports

Judith Aldabó Partnerships Director at NYYC American Magic, Challenger in 37th America’s Cup
Dan Wood Co-founder & Head of Partnerships at World Freestyle Football Association
Raúl Casañas Sports Marketing Manager at ISDIN
Matheus Provinciali Head of Innovation & Entrepreneurship Manager at StartUB!
NBA

17:00 - 17:30

Thinking beyond the game

Sharon Fuller Associate Vice-President of Content and Social in Europe and the Middle East - NBA
Orient Express Racing Team

17:30 - 18:00

Winds of change: Innovation and ecological transition

Stephan Kandler Founder / Co-director at K-Challenge / CEO Orient Express Racing Team (shared position with Bruno Dubois)
Iulene Servent Azcona Subdirector - Diario SPORT
AMERICAS CUP

18:00 - 18:30

Serving all audiences: a comprehensive strategy for a stellar event

Creating an appealing experience for fans, partners, and citizens

Leslie Ryan Event Director, ACE Barcelona, organiser of the 37th America's Cup
Cocktail

18:30 - 19:30

After Networking

Day 3
B-STEP Barcelona

09:15 - 10:00

B-STEP STARTUP SHOWCASE

Supporting the creation, incubation and acceleration of new start-ups and entrepreneurial projects in the industry

Joan Pescador Project Manager at GroupB.live
Pierre Coisne CEO and Co-Founder - SLICE Athlete Services
Cayetano Tamayo Founder & CEO at VEXR
Rachele Sartirani Sports consultant & Project Manager at Street Football X Barcelona / No Limits Collective
Pedro Rodellar Martínez Director - SAEE, Servei d'Assessorament a Entitats Esportives
Xavier Almar Casas Business Advisor at Barcelona Activa
Barcelona Sports Hub

10:00 - 10:30

Barcelona Sports Hub, driving innovation within the Sports Tech ecosystem

Barcelona as a reference space where sports and innovation can be found, positioning the city as a reference headquarters in SportsTech at a national and European level.

Xavier Trallero Guillot Managing Director at Barcelona Sports Hub
Martí Niubó Baqué Director of Strategic Planning and Innovation of Sports Area - Barcelona City Council
Oriol Serra Cluster Manager at INDESCAT (Catalan Sports Cluster)
betahaus x

10:30 - 11:00

Frontiers of Innovation powered by betahausX: Next-gen tools from Korea moving the sports industry forward

Insights on disruption in the sports industry

Mateusz Matuszewski Senior Innovations Manager at betahausX
Jon Ander Merodio Coordinator at BerriUp
Manhyung Han CEO & Founder of Kinetic Lab
Hojoon Lee CEO at DLU2
Hanghwa Jeon CEO at DELIGHTPOOL
HaJong Shin CEO - Ascent Sports
Juno Junwoo Kim Direct at Ascent Sports
Hyungwon (Tom) Chae CEO of Matchark Ltd
COFFEE BREAK

11:00 - 11:15

Coffee Break

gsic braga celta real sociedad

11:15 - 12:00

Pushing the Limits: Sports in the Age of Innovation

André Viana Chief Advisor at SC Braga
Lalo García CEO HubIn - Founder CeltaLab 1923
Martin Artolain Arratibel Digital Strategy at Real Sociedad
Iñigo Bonilla Barroso Strategic Alliances & Business Development Director at GSIC powered by Microsoft
ioc fiba martinez echeverria

12:00 - 12:45

GAMING GOES DEEP: ESPORTS & GEN Z CULTURE

The core of the esports strategy of two prominent sports organizations.

Vincent Pereira Head of Esports at International Olympic Committee (IOC)
Gustavo Arellano Jorge Head Of Commercial Development at FIBA
Gonzalo Jiménez Illana Sports Law Partner - Martínez Echevarría
barsa blockchain

12:45 - 13:15

Web3 digital disruption for the sports industry

Strategy, best practice insights, and measurable added value results. Barça Vision platform.

Jordi Mompart Director of Research at FC Barcelona
Brian Heinen Founder at Blockchain in Europe
Cocktail

13:15 - 14:00

Networking

Day 4
Barcelona Capital Náutica

09:30 - 11:00

Fundación Barcelona Capital Nàutica venue host of 37TH AMERICA'S CUP BARCELONA

The city's commitment to the blue economy.

Ignasi Armengol Managing Director - Fundació Barcelona Capital Náutica
FC Barcelona

12:00 - 13:30

Barça Immersive Tour

FC Barcelona’s Fan Engagement strategy through a new disruptive and interactive Museum.

Jordi Penas Museum Director - FC Barcelona

Speakers

Björn Rosenthal

Head of Product at Bundesliga / DFL Digital Sports

Sharon Fuller

Associate Vice-President of Content and Social in Europe and the Middle East - NBA

Benny Bonsu

Director of Daily Content, Olympic Channel Services, IOC

Alex Ferrer Kristjansson

Senior Director, Marketing and Communication at Euroleague Basketball

María José Silva Trigo

Head of LaLiga Experience and Activations

Leslie Ryan

Event Director, ACE Barcelona, organiser of the 37th America's Cup

Stephan Kandler

Founder / Co-director at K-Challenge / CEO Orient Express Racing Team (shared position with Bruno Dubois)

Sabrina Ratih

Chief Operating Officer at G2 Esports

Ignacio Soriano

Head of Events and Partnerships at FIBA

Mariel Koerhuis

General Manager at Johan Cruyff Institute

Jordi Mompart

Director of Research at FC Barcelona

Kim Fisher

VP, International Business Development at Fanatics Inc.

Yvan Lataste

Head of Sports - Chief Business Development Officer at Newsbridge

Judith Aldabó

Partnerships Director at NYYC American Magic, Challenger in 37th America’s Cup

Joe Hale

CEO at Dragon Rouge

Olya Abasolo Ovtchinnikova

Senior Athlete Communications & Digital Activation Manager at the International Olympic Committee

Stefano Capellini

Project Manager at Inter Campus, FC internazionale Milano

Vincent Pereira

Head of Esports at International Olympic Committee (IOC)

Paola Perarnau

Director of Marketing Strategy EMEA at The IRONMAN Group

Gustavo Arellano Jorge

Head Of Commercial Development at FIBA

Vanessa Basora

Global Brand & Digital Director - Sevilla FC

Dan Wood

Co-founder & Head of Partnerships at World Freestyle Football Association

Reem Abdalazem Bossaty

Sports Writer - Diario AS

André Viana

Chief Advisor at SC Braga

Richard Feuz

President - Servette FC Chênois Féminin

Yasmine Akki

Digital & Content Lead at Premier Padel

Thomas Torjusen

Chief Digital Officer, Norwegian Professional Football League

Laia Talarn

Marketing & Communication Director at Real Federación Española de Hockey

Evan Planchon

Head of Digital at Euroleague Basketball

Claudia Carrion

Women's Sports Director at Club América

Susana Closa

Gerent - Institut Barcelona Esports / Ajuntament de Barcelona

Leander Monbaliu

Partner and Chief Business Officer at LaSource

Lukas Dorda

Online Learning Manager at Johan Cruyff Institute

Lalo García

CEO HubIn - Founder CeltaLab 1923

Brian Heinen

Founder at Blockchain in Europe

Sergio Aguilar

Branding & Communications Director - RCD Espanyol de Barcelona

Martin Artolain Arratibel

Digital Strategy at Real Sociedad

Raúl Casañas

Sports Marketing Manager at ISDIN

Marina García Urzainqui

Professional swimmer - 2012/2020 Olympian

Iñigo Bonilla Barroso

Strategic Alliances & Business Development Director at GSIC powered by Microsoft

Esteban González

3x3 Digital Content Manager at FIBA

Jordi Penas

Museum Director - FC Barcelona

Ignasi Armengol

Managing Director - Fundació Barcelona Capital Náutica

Hugo Laborda

Head of Global Sponsorships & Ambassadors at CUPRA

Albert Sala Moreno

Marketing & Communication at Johan Cruyff Foundation

Iulene Servent Azcona

Subdirector - Diario SPORT

Matheus Provinciali

Head of Innovation & Entrepreneurship Manager at StartUB!

Xavier Trallero Guillot

Managing Director at Barcelona Sports Hub

Martí Niubó Baqué

Director of Strategic Planning and Innovation of Sports Area - Barcelona City Council

Oriol Serra

Cluster Manager at INDESCAT (Catalan Sports Cluster)

Gonzalo Jiménez Illana

Sports Law Partner - Martínez Echevarría

Edgar Romero Jara

Corporate Relations en Johan Cruyff Institute

Rachele Sartirani

Sports consultant & Project Manager at Street Football X Barcelona / No Limits Collective

Joan Pescador

Project Manager at GroupB.live

Pierre Coisne

CEO and Co-Founder - SLICE Athlete Services

Cayetano Tamayo

Founder & CEO at VEXR

Pedro Rodellar Martínez

Director - SAEE, Servei d'Assessorament a Entitats Esportives

Mateusz Matuszewski

Senior Innovations Manager at betahausX

Juno Junwoo Kim

Direct at Ascent Sports

HaJong Shin

CEO - Ascent Sports

Manhyung Han

CEO & Founder of Kinetic Lab

Hojoon Lee

CEO at DLU2

Hanghwa Jeon

CEO at DELIGHTPOOL

Hyungwon (Tom) Chae

CEO of Matchark Ltd

Jon Ander Merodio

Coordinator at BerriUp

Partners

ORGANIZER

LEARNING PARTNER

SUPPORTING PARTNERS

CONFERENCE PARTNERS

GLOBAL MEDIA PARTNER

TRAVEL PARTNER

ACCOMMODATION PARTNER

OFFICIAL BEER

MOBILITY PARTNER

MUSIC PARTNER

INSIGHT PARTNERS

INDUSTRY PARTNERS

EXHIBITORS

MEDIA PARTNERS

INSTITUTIONAL PARTNERS

Venue

Antigua Fábrica Estrella Damm

Carrer del Rosselló, 515, Barcelona, España

Looking for a place to stay in Barcelona? SPORTBIZ recommends Sercotel Rosellón and Sercotel Caspe. Use the code "SPORT24" to apply the discount (exclusively for these two hotels) when making the reservation on their website. https://www.sercotelhoteles.com/en/hotels

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